Articles by: jasperpictures

knowing your audience

Knowing your audience

Video Production Blog Knowing your Audience. There’s something intensely satisfying about watching something and feeling like it was meant just for you. Well, maybe not when Facebook ads pop up about the exact thing you talked to your friend about. That feels creepy. But instead, an instructional video that shows the exact problem and how you can solve it, or a front-page service film that offers you precisely what you’re looking for. We’re certainly guilty […]

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sound in film - video production techniques

Sound in Film

Catchy radio-jingles you hear on the way to work. The screech of tires in an RACV ad. The loud foghorn that plays after radio hosts pull an ‘epic prank call’ by ringing someone’s mate. What do these have in common? Aside from haunting us on the morning commute, these are all examples of sound being used to help deliver a message. From radio ads to corporate videos, sound is fundamental to crafting the emotions and […]

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rchf still

Your Best You: 4 Tips for Authentically Recreating Your Company’s Culture

We all know that the best way to sell your business to prospective clients is to show what makes your company unique. But it’s a little harder to know how to get this across. Sure, you could name your company ‘Big Cabbages’, have a giant cabbage installed on the roof of your office and you’d probably stand out from everyone else. But is this the best way to be unique? (As a side note, we’d like to […]

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bernard salt in The Jasper Picture Company Soundproof studio

Melbourne Soundproof Studio

Introducing Our New Melbourne Soundproof Studio: Book Your Next Project Today At The Jasper Picture Company, we are proud to announce the launch of our brand new Melbourne soundproof studio. While our team has always provided high-quality video production in Melbourne, we’ve expanded our offering to meet our client’s needs and offer a new way to step up your marketing and engagement with customers and staff. In this article, we’ll cover everything you need to […]

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The Secrets of Squid Game

Picture this: it’s February 2021, and you’ve just been told that the biggest TV show of the year will be a Korean drama by the name of Squid Game. Would you have believed it? Well, with most of the team here at The Jasper Picture Company coming out of lockdown, we’ve had a whole lot of time for what has to be one of the most gripping TV series to come out in recent years. […]

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How You Can Support The Arts As We Open Up

The sun is out and the weather is getting warmer. People are walking up and down the streets of Melbourne with a smile – a grin, even – on their faces. Christmas ads are showing on TV and the usual songs seem catchier than usual. You can feel something is different. What exactly is going on?  To the delight of almost everyone in the state, Melbourne is coming out of lockdown – for real this […]

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7 Tips for Finding the Right Marketing Message After Lockdown

As Melbourne prepares to leave lockdown, it might seem challenging to know how to navigate your marketing messages for your non-profit or business moving forward. What do you say? How do you navigate this new normal? How has marketing become redefined post-lockdown? Understanding these questions and considering what your business or non-profit needs during this time is critical to ensuring your business has the right message moving forward. If you’re unsure where to start with […]

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The Basics Of Colour In Film

Colour is everywhere all the time, and like many things that are everywhere, it’s easy to forget just how much of what we perceive is based on colour. Most of us will remember a point in time when our English teachers tried to show us how colour is used by authors and directors with obvious examples. “The curtains were blue because the main character was sad”, or something along those lines, was a standard line. […]

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doja cat - live streaming

Live Streaming in a Post-Covid World

Sometime during the 2000s, there was a point where cameras and internet access were attached to so many phones they became ubiquitous. It’s hard to point out exactly when, but the smartphone really did seem to bring the whole world into the palm of your hand. Suddenly, it felt like, everyone had the means to self-expression online. There’s been much said about this but its impact on film, and on how we film, is still […]

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melbourne video production bec in studio

The Ultimate Guide to Setting Up Your Next Entertainment Event Using Live Streaming

By Matt Jasper While Melbourne is currently under lockdown, it won’t always stay this way forever. In fact, when Melbourne reaches 70% first dose of vaccination, the government will start to allow teams of five people to go in and live stream events in entertainment venues, which means that acts from live music to comedy events can be live-streamed for your audience with a professional video production team! These events are not only a great […]

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