This week we’re taking you through a behind-the-scenes tour of one of the most special video productions we’ve worked on in recent years. For immersion purposes, we’d prefer you read this in a voice with a charming English accent or any similar documentary-style voice. Just so we’re on the same page, this Melbourne production spanned four months, 20 languages, 60 volunteers, and one SBS feature, so if we seem proud, it’s because we are.
We were approached by North West Melbourne Primary Health Network, who wanted to deliver vaccine information to 20 linguistically diverse communities in Melbourne’s North West. The aim was to reach people who are likely to miss crucial health information. Research has come out backing what we already suspected – that migrant communities were trailing behind other areas of Australia in vaccination rates. For the project, we had to create a compelling health message to reach many diverse communities. Challenging, but not something we’ve shied away from before.
We also wanted to focus on people’s faces for this project. If you’re based in Melbourne like we are, you’ll know that masks have become almost second nature to us. Add in lockdowns, and many of us – let alone isolated members of foreign communities – haven’t seen faces at all in the last couple of months. So, we decided to focus on letting our community members be seen directly, which also gave a physical picture of our lives post-COVID.
The script was simple, trying to highlight the most important information and what could be reclaimed once everyone was vaccinated. The NWMPHN identified 20 languages that would benefit from targeted medical advice, and we used Language Loop to translate our script into those languages. We kept our script simple and poignant. For this to work it had to be translated perfectly and hit home those universal experiences of Covid.
Now for the tricky part. The Jasper Picture Company had to locate three native speakers of each identified language, meaning we had 60 volunteers across genders and ages. We also required a community volunteer to check the scripts. By definition these communities were harder to reach than others, so we had to rely on an incredible network of personal knowledge, social media outreach and willing community leaders to find these volunteers. We’d like to shout out our producer Josie who made an incredible effort to put this all together and create such genuine partnerships with these communities. With our volunteers ready, we were ready to get into the thick of it.
The thick of it, AKA filming
The big moment was finally here! We filmed across 4 days towards the end of June, and with such a densely packed schedule we ended up shooting for almost 12 hours each day on the weekend. Our volunteers would arrive, check-in, and practice their lines to get comfortable all before we started rolling. We were lucky enough to use the space down at Bighouse Arts Studio in Coburg, where we could make the most of their recording studio and filming space. The area was fantastic, allowing us to use some seriously impressive sets in which to film the volunteers.
The scope of this project even landed it a feature in SBS, with two of our incredible volunteers, Mabior Mabior and Nannan Yu, giving even more of their time to this important message.
We worked like a well oiled machine; greeting, rehearsing, recording and filming each of our 60 volunteers. Thanks to the organisation of our team, and the dedication of our volunteers, we finished up filming as planned on Sunday the 27th of June. Little did we know, filming was the easy part.
We now had hours and hours of footage but needed to put it together. This editing process was long and quite specific, as we had to check the grammar and pronunciations of all the languages, as well as use the best takes from each volunteer. We started with an initial cut of each language, using just the best takes. Then it was checked by NWMPHN, and once they were happy with it, we checked it again using Language Loop to make sure it was linguistically correct. We cleaned them up to just about their final edit and sent them one last time to a community volunteer to get their blessings and advice.
Finally, they were all approved. They were uploaded to the NWMPHN website but most importantly, were given to community leaders so they could be disseminated directly. This was the key, using community members, leaders, and a couple famed singers, meant that these videos were shared directly in their intended groups. Many of them were also uploaded to YouTube, where you can watch a mix here.
The response to our films was incredible. Each community group has come back with compliments, love and support for the videos. We were asked by the NSW government to share them across Greater Sydney and assist with vaccine efforts during lockdown. Our thoughts are with everyone in NSW and particularly south-western Sydney during a difficult time for them.
And that’s how a shoot goes! We’ve left out some of the more arduous details, such as the level of detail in planning by members of our team, as well as some of the more technical work in the filming and production. If this sounds like something you need help with, contact Jasper Picture Company today and create the right videos for your company and community.
What Is the Job of Each Member in a Video Production Company?
In a video production company, there is a wide range of people who work together to make your finished product. Every member has an important job, and usually, one or more members will be in charge of each task. This post will break down what each person does and how it impacts the final delivered product.
The videographer's job is to capture the shots and scenes as they happen. In addition, they are responsible for ensuring that all of the necessary footage is recorded in order to provide an excellent visual representation of the project. Finally, they are responsible for coordinating with clients, having video equipment, recording at the best angle, and producing accurate results.
Depending on the project, they might also be involved in the editing, posting, and distributing. They may even supervise the post-production process, including color correction, dubbing, or editing. The extent of the videographer's duties depends on the size and scope of the video.
A screenwriter has an essential job because there wouldn't be any verbiage in your video without them! A writer typically needs to develop plot points, come up with dialogue, develop characters and keep the tone consistent with the goal of the video. Screenwriters may work to create and write screenplays for TV or film drama, join an existing product, or adapt a story into a script.
The video producer is in charge of the overall production. They coordinate with everyone on set, make sure that they are on schedule, know what to do next, and stay focused. Video producers usually hire the director, find key team members, ensure storylines and scripts are to the point, manage finances and even help with editing the final video.
Regardless of whether they're shooting a Netflix show or a simple 30-second commercial, video producers play a pivotal role in video production. The video producer makes sure that the project brief is filled, completed on time, and within the original budget, ensuring the video is produced as needed by the client.
The video director is in charge of the filming process. To understand the depth of their role, it's essential first to understand what scale of project they're working on. In large-scale productions, directors play a role in all of the scenes, ultimately shaping the style of the film. This role is so vital that people will seek out or avoid shows or movies from a specific video direction because of the distinct style of shooting.
However, in a video production company, they'll work towards a specific brief instead of taking complete creative liberties. They will honor the client's request, style, and direction. When they direct, it's to the client specifications, not their own ideas. They will still be able to add their creative ability into the film, but it will be shaped a little differently.
An assistant director's primary responsibility is to carry out what they are told to do by the video producer or film director. When a decision has been made about how a scene should look or be filmed, the assistant director helps ensure that it's followed through. This might even mean completely redoing a scene because one person didn't act correctly or the shot was off, which can add a significant amount of time to the production.
Depending on how large or small the project is, the assistant director may even be able to take the lead on some of the scenes. However, most of the time, they're assisting the main director with any duties or tasks needed.
The sound recordist's job is to ensure that all of the sounds are captured during production, such as dialogue or ambient noise. Their job includes capturing audio and ensuring it is of appropriate quality, so there are no issues when editing and adding effects later. They will ensure that personal mics are fitted correctly, monitor for malfunctions of audio, repairing and maintaining sound equipment, and assessing the acoustics of the production area. In addition, they work as a liaison among all the production and crew members.
The camera assistant's job is to aid the videographer in capturing footage and help with all of their equipment needs. They do this by helping set up lighting, adjusting settings, carrying gear or props when needed, and so on.
Camera assistants also have an essential role because they often work as a second pair of eyes for the director or editor while filming (if anything goes wrong). This way, nothing precious will be lost from the final product.
Video editors are responsible for reviewing all visual and audio footage to create one organized and well-flowing product. The primary duties of a video editor include:
An editor has many roles, but one of them is to edit together shots that are captured during filming into cohesive scenes and sequences. For example, they may need to cut footage between different takes where two actors speak at once to make the conversation seem uninterrupted.
Sound Engineer/Audio Mixer
The audio mixer's job can often mean syncing up video with different types of audio like dialogue or narration. They also might be tasked with making sure all scenes have appropriate levels of volume as well as adjusting recording levels if needed.
Sometimes the sound engineer will also help out by mixing background noise from their environment (like traffic) into relevant places, so it doesn't drown out voices that would otherwise be difficult to hear during filming. In some smaller-scale productions, this position may be combined with the sound recordist position.
Why Are There So Many Positions in A Video Production Company?
Production crews have many people on their team because each one plays a pivotal role in creating a flawless production. Without the team working together, it would take a long time to make a high-quality video or film.
Video production is the most time-consuming stage of video creation. Therefore, each position during the video production process needs to be optimized so that scenes requiring a lot of movement or challenging camera angles can be captured in a quick and efficient manner.
The production crew must also make sure everything is in order, which explains why secondary individuals are often checking every scene. For example, while a camera operator films and shoots video, assistants check that the scenes or shot was appropriately captured. Continuity specialists and photographers will ensure appropriate camera movement as they are balancing artistic integrity with logistical needs. All of these components work together to create the final masterpiece you see at the movies or on television.
Production crews often work together for long periods of time, which helps them build a rapport with one another and heightens production quality. Directers even have specific crew members that they will choose because they work well together and do a good job.
How Big Is a Video Production Team?
Most productions, especially for TV or movies, require a large camera crew. The size of the team will depend on the production's needs and how fast it needs to be completed. You can have up to a hundred crew members if you include assistants and other vital personnel, while smaller productions will have a handful of people working on a task.
On a smaller production, these roles are often just combined. Most small camera crews are extremely small and usually consist of a Director, the Camera Operator, an Audio Engineer, an Assistant Camera Operator, and maybe one or two additional crew members. In video production, a single person may be responsible for capturing both video and audio.
A production team is tailored to the project that comes their way. To determine how many crew members a videographer will need for your production, the first thing to consider is what aspect of the video production does the project requires. Does it need live actors? Is it a documentary that doesn't use any actors and instead focuses on the landscape?
A production crew on a video project must oversee the whole product as well as capture the images and sound. There are also many roles in the post-production crew that have to work together as well to create your final product. Understanding what the roles are on a production crew will help you know why so many different people are involved in single video production and how essential they are to creating a high-quality finished project.
Get Started with Your Dream Video Project Today
As one of the top videography companies in Melbourne, The Jasper Picture Company has helped many clients with their video marketing needs. We offer a wide variety of services to help bring your dream project to life. Contact us today if you need professional videography services.
There’s a certain beauty to the slick, standard corporate front-page videos you see on website front pages. It’s like walking into a home and seeing the living room; it’s a starting point for how you feel about the house and the people who live in it. Everyone’s is different, but a lot of them look the same. Plus you tend to remember the ones that are really weird or poorly designed. The difference now is that as we enter the 2020s, most of us have seen more of those videos than living rooms.
Your front page video says a lot about your brand, your services, and yourself. It’s often the one thing users will check out and use as a reference point for their thoughts. It’s their first impression and the clearest expression of the organisation. Making sure to sell yourself well on your front page video is a key element of almost every businesses’ marketing strategy.
So how do you actually do that? It’s a fair question, given every company and their dog will have a front page video and nowadays many of them look and feel the same. Every organisation is different and will benefit from different strategies, but here are some general tips that will help no matter how the type of front page video you’re looking to create.
1. Set your goals
Try to understand exactly what your video is looking to do. Having a clear idea of what you want your video makes it easier to set out what type of response you’re aiming for, and how exactly to get there. The reality is that not everyone has the budget to blow away their competition and the focus should be on making the most of what you have. For others, standing out is crucial as holding space in a competitive field means if your brand isn’t memorable, it’s left behind. For some professional services, standing out is far less important than ensuring professionalism and class through sleek video design and high production value. These are all valid ways to approach a front page video and can complement existing marketing strategies.
Typically, the main things to determine before you create your video are:
Keeping these in mind will help guide you in the right direction, and provide clarity throughout the process for you and your video production team.
2. Nail your soundscape
So you’ve got cheesy elevator music. Inoffensive generic happy-corporate music. Maybe you’ve got sound effects from the destination you’re filming at. Whatever it is, the sound quality and effectiveness in your front page video is a crucial aspect of how it’s received. The difference between high quality and poor quality sound is marked, and often the thing consumers use to determine the quality of production. The key is that a good soundscape complements your video, and shouldn’t be the most notable thing about it. If it’s what users focus on when they watch your content, good or bad, the soundscape isn’t ideal.
But that’s not to say that sound isn’t the most important part. While the background music and possible effects should be subtle, the use of voiceover to explore your brand should be what your website visitors notice. Modern internet users are increasingly less likely to watch your video with full attention, so making sure that the key information can be delivered through voiceover – if you choose to use that in your video – is key to making sure that any scrollers or tab-changers are still hearing about you. If you use a voiceover, make it noticeable and make it work for you.
3. Show that you’re real
If you’re not a multinational conglomerate, the personal touch and uniqueness of your team should always be one of your selling points. Your brand is your people, and reminding users if that is a great way to generate authenticity and quality of service without needing to prove the skills of every single person you have working for you. Many firms will utilise ‘Meet the team’ or similar types of videos, and nowadays front page videos often include the owner or CEO welcoming visitors to their website and sharing their vision with them. Detailing a bit of the history of the organisation also helps remind viewers that there is a tangible organisation, something more than a logo or a slogan. By exploring the history, and showing off your workers, you can resonate with viewers who will get a better understanding of the values of our workplace, and also gain their trust as passionate employees. However, keep in mind that you’re represented by those you feature, so try to avoid including employees in promotional material if they’re uncomfortable being filmed or have tomato sauce stains all over their work shirts.
Framing tells the story
How you decide to frame your video can have a large impact on how it’s received. The lighting, colour schemes, and even the dimensions of the film all alter how the message is delivered. This tip is more technical, so before we start we’d like to remind our readers that Jasper Picture Company delivers quality video production to suit your needs, even if you’re not sure exactly what they are. Jasper Picture Company is a Melbourne-based filmography firm that can show your story, ensure high-quality video production and provide bespoke content creation.
For the classic front page introductory video, the 16:9 film with a more neutral palette will deliver a sense of professionalism and quality. Using mid shots of employees, intermingled with close-ups and action shots can reinforce the human touch mentioned earlier, while the use of yellows and oranges do the same. For health-related videos, the use of greens and a large spectrum of colour can help, while shots of people gathering and laughing support the feeling of health and community. Overall, it depends on what you’re trying to achieve, but get comfortable learning about these aspects and see what works for you.
And remember: if all else fails, you can always use a 3-minute video of a koala loudly eating gum leaves. Sometimes, you can’t beat the cute factor.
The best way to get started is to work with The Jasper Picture Company, one of the leading video production companies across Australia. Working with a video production company is a guaranteed way to find the results you're searching for from your video marketing campaign. Set up a call today to find out how we can work together to create the video of your dreams.
As a business owner, you want to be able to reach your target audience. You know that marketing is the key to success, but what about video marketing? Video production is one of the most effective ways for businesses and individuals alike to connect with their target audience.
Not only are you able to provide value to your audience through video production, but you're also able to keep them engaged for more extended periods. In this blog post, we will talk about how video production works and how to connect with your target audience by using this marketing method.
What Is Video Marketing?
Video marketing is the use of video production to connect with your target audience. Video can be used for business purposes, such as promoting a new product or service that you offer, educating potential customers on how to use a particular product, or telling stories about what it's like working at your company. The possibilities are endless when it comes to video production.
The purpose of video marketing is to help businesses effectively reach their desired clientele so that they will follow a specific call to action, whether that includes purchasing a product, booking a service, or donating to a particular cause. Video marketing helps drive your point home, especially since many people are visual learners and prefer watching something over reading about it to retain information better.
Finding The Right Audience with Your Video Production
One of the biggest mistakes that most businesses make when it relates to their video marketing is to assume that everyone is their audience when creating a video. While it is true that 5 billion videos are watched on YouTube every single day, you can bet that not every view will be towards your video. So, instead of trying to reign in the masses, you'll want to focus on building a connection with your target audience. While that might seem overwhelming, there are many ways to narrow down your audience and speak directly to them.
Analyze Your Current Audience
The easiest way to learn more about your target audience is to analyze your current customers. Looking at your website analytics or customer profiles will help your business get an idea of your audience. This should tell you information such as gender, age, location, race, and language of your customers. From there, you can start to pinpoint your target audience. For example, do you appeal to 30-year old mothers, or do you primarily resonate with teenagers?
If you have a new business and you have no idea who your target audience should be, you'll want to take some time to research your industry. First, think about who needs your product or services. If you're unsure, look at some of your competitors. Who is their audience? Who do they sell to? What are their demographics like? While you don't want to rely only on your competitors' information, it might help guide you towards figuring out who your ideal target audience is.
Find Your Audiences Pain Points
Once you have a general idea about who your target audience is, it's time to find out their pain points. What do they want? Why haven't they already purchased from you or engaged with your company in the past? You can research this by looking at analytics about your potential customer base or asking them directly. Finding the link between your target audience's needs and your products or services is key to using your video marketing the right way.
For example, if most of the people who have clicked on one of your videos had children between the ages of six and eight, you would need to make sure your language, tone, and offerings are geared towards pleasing this specific, niche audience. You wouldn't want to speak in a corporate manner or use Gen Z language in your videos because it's not relatable for that demographic.
Find The Right Platform
In order to reach your target audience, you'll need to use the right online platform. That doesn't necessarily mean that it needs to be a video site such as YouTube or Vimeo but instead where they like to hang out online. By finding your audience where they already want to spend their time, you're making it easier for them to interact with your products and services instead of having to seek you out.
For example, if your audience is Gen-Z, you might want to consider TikTok since 60% of the platform's traffic falls within this age group. Meanwhile, if you're trying to reach Millennials, you might need to look at a different route, such as Instagram reels or Facebook live, since they dominate this online avenue more frequently.
Choose The Right Format
While the platform is essential for finding your target audience, choosing the right video format is even more important to hold their attention! Not every audience wants to watch a 30-minute video or a 30-second edited clip. Finding the right balance will ensure your videos keep the attention of your audience. The most popular formats include:
Speak The Right Language
As mentioned before, it's essential to speak the correct language to your target audience. If your ideal audience is within the Gen-Z demographic, you want to use their words and tone to keep them engaged with your content. You wouldn't want an old-fashioned corporate tone or jargon that could turn people away from what you have to offer simply because you're not using the right style or context. If you don't have expertise working with that type of tone, you'll want to ensure that the video production company you choose can help create that style and format for your company.
Don't Release Your Videos and Forget About Them
Once you've been through this entire process and have created or shared your videos on the right platforms, it's easy to try to forget about them altogether. However, one of the most essential parts of posting video content is monitoring analytics and responding to comments. You'll want to understand how the content resonates with your audience.
Does your audience love a certain actor that you used in your videos? Do they find the content helpful? Did they give feedback on something that wasn't clear in your video? Understanding what your audience thinks can help you adjust your video strategy to ensure that the following video you produce is even better for your target audience!
Using Video Marketing Is the Best Way To Attract Your Audience
Video marketing is an excellent way to connect with potential customers or clients and strengthen relationships with current ones, but it can be challenging if not done correctly. Companies need to work out who their target audience is, what they want or need from your business, and which type of content might best suit them based on their demographics. When they do, they're able to provide high-quality content that provides value and resonates with your audience.
Get Started with The Jasper Picture Company Today
The Jasper Picture Company is the leading video production company across Australia. Working out of Melbourne, Sydney, and Brisbane, an d with crew in all states and territories, we're perfectly placed to help you create your dream video project. Whether it's a sales presentation or an educational piece for training purposes, we can work with you from start to finish to get precisely what you need in order to bring your idea to life - book a call with us today to get started with the video content your business needs!
If you’re reading this, you’re not currently down a YouTube rabbit-hole. Congratulations! Especially considering how many people are, as YouTube accounts for 25% of mobile traffic across the globe. The video hosting phenomenon was bought for $1.6 billion in 2010, and things have only gone up for the platform since then. The video-sharing behemoth has grown every year since it’s been online, and is now a massive influence on global culture, changing the way video works for over a billion people. Ads that are 5 seconds long? Started with YouTube. Earning enough money to have a career entirely through making videos? YouTube made it possible. The entertainment industry owes a lot to the website.
But many of these changes don’t just impact general video entertainment. Indeed, YouTube has utilised many of the lessons of marketing in the digital era, marketing both its content and itself. By exploring a combination of YouTube’s history, as well as how it’s evolved, there’s a lot to be learned about video production and marketing. Strap in and take a tumble down a different YouTube rabbit than usual.
Mix it up
Consumers are very good at avoiding ads. They're also very good at getting bored by ads. And can you blame them? Marketing is designed to make products stand out from the crowd, so ensuring you're not getting repetitive in your process, or copying too much from others, is key to holding consumer attention.
From almost the moment ads were introduced to YouTube, people began to block them using a mix of software, tricks such as playing the video to its end and then replaying it, or simply just tuning out of the longer ads. Since introducing ads, YouTube implemented pre-video ads in 2007, moved to multiple ad formats in 2009, and increased its number of advertisers in 2011 tenfold. Dynamism in this market takes advantage of trends, attitude shifts and changes in circumstances, which is something your brand should be doing too.
When creating video content to advertise, staying dynamic video production will help keep your campaign at the forefront of minds while maintaining the feel of your brand that consumers identify with.
Find your method
Advertising has changed through YouTube's history, from mostly banner ads to pre-video ads that partnered with a channel, to the YouTube Partner Program used today. However, this program isn't the only way to advertise. YouTube creators who have monetised their brand with merchandise and exclusive content are now a dime a dozen, with the obvious monetary gain also increasing their visibility. Also, many videos today circumvent YouTube's official ad programs by sponsoring users directly. Sponsored content is usually disclosed in a short segment in the middle or at the end of a video.
The lesson here is that you don't have to utilise official advertising programs when using social media or online platforms to advertise. If it suits your resources and strategy, it may be just as effective, if not more effective, to partner with a content creator directly. By focusing on one or a couple of key creators, you can craft an element of uniqueness, and personal sponsorship can help with the sincerity of creators that advertise your brand. Take one from the Tube, and make what they have on offer work for you.
We'd also like to remind you that, while finding the answers to some of these questions can be daunting, there are people ready to help you. Jasper Picture Company is a Melbourne based video production company that specialises in delivering the little things you didn't know you needed. Make sure to check out our offers, or our other blogs, on this website!
Follow the data
YouTube was one of the first major platforms to make digital data-based advertising truly accessible. While it's now ubiquitous, it's a reminder of the tools at your disposal and the many ways to take advantage of modern data collection. Running a series of ads and using the numbers to determine what is most effective is crucial. For lots of brands, simple visibility isn't the most important indicator; follow-through clicks to their website is. Deciding what targets to set in advance makes it far easier to determine the “how” of getting there. Decide if the focus of your campaign is geared towards general visibility, the introduction of a new product, generating hype for a launch, or any similar goals. Always use the available data, such as when users stop watching, if they mute your ads, or simply if they continue watching them.
Furthermore, narrowing down a key demographic is easier than ever, so adequate time should be spent determining exactly what demographics to aim for. Are you wanting to reach young children? No problem, YouTube can link you up with popular Minecraft videos. Want to target men of all ages? YouTube can team you with sports highlights. For you, that means taking advantage of the measurability of today's marketing and setting specific targets that can utilise video algorithms like YouTube.
Find the right length video
Some of you avid readers will know about this from last week's blog, so I won't go into too much detail. But YouTube has a very important history with video length, with the evolution of pre-video advertising evolving to accommodate trends in video production and exacerbating the shortening of video content. Who has time to watch long videos these days? Well, maybe some people, but you can bet those people don't want long ads. That's why you should look at the different types of YouTube campaigns that are run and see what works for your campaign.
After ditching the 30-second unskippable ad, YouTube has focused on two types of ads; 15 seconds and skippable after 5 seconds, or 5 seconds long but unable to be skipped. The former gets you more content, with the caveat that uninterested users will skip past them after 5 seconds anyway. The latter assumes this will happen, so squeezes as much content in those 5 seconds as possible.
What's the best method? It's hard to say. If you're confident you can deliver your message in 5 seconds, keep it at that. A smart and well-organised video production can help ensure you make this deadline. Otherwise, you might be better off trying to reach those who are interested with a longer ad. More important is that you have the freedom to choose.
Starting your Video Production journey on Youtube
The Jasper Picture Company is an independent Melbourne video production company with an eye for quality. If you're looking to utilise the Youtube rabbit hole, we're the team for the job. So if you're ready to get started, let's chat about your video project ideas today!
It's no secret that video is one of the most popular forms of content on the internet these days. Naturally, with so many people watching videos online, it only makes sense to create your own videos for your business or organization. What you may not know, however, is that language can be a barrier for some viewers - particularly those who are from CALD (culturally and linguistically diverse) communities.
People speak different languages, and they are not all English speakers. In fact, for CALD (culturally and linguistically diverse) communities around the world, English is often a second or third language. In Australia alone, close to one million residents say that they cannot speak English well or at all.
While getting your message out using video is a great idea, it's clear that there may be parts of your community or audience who will not understand English or receive your messages well. If part of your community falls into this category, it's essential to create a video strategy that will help address this part of your community.
What Are The Benefits Of Creating Video Content For CALD Communities?
There are a lot of benefits to creating content for various cultures in multiple languages for your audience. Here are a few ways we've noticed these types of videos can help your organization or company:
If English isn't the primary language of your audience, then it only makes sense to create videos in other languages too! For example, if they are watching an English Youtube Channel from Melbourne but can't understand a word due to the language they'll miss the point of your video.
Using automatic translators is not ideal in these situations as something can become lost in translation. In addition, they may miss the important information altogether because it's not accessible in their primary language. This is especially important if you work in industries where your messages need to be understood clearly, such as healthcare.
If your video isn't in your audience's primary language, they'll have to go through a lot of effort and time to understand the information you're trying to portray. While your content can be translated, deciphered, and picked apart to understand unfamiliar formats, it's creating a lot of irritation and work for your audience. They want to understand your message quickly, or they're going to move on to something else.
When your audience can understand the videos you produce, they're more likely to stay engaged and enjoy their experience. They'll also appreciate that you care about them enough to provide content in a language they understand; it speaks volumes!
When you create videos in other languages, your organization can reach people who would otherwise be unable to understand your message. In turn, this makes it easier for them to make a purchase from you or engage with your business without feeling like they're missing out on vital information.
According to a study done by the Common Sense Advisory, 75% of people prefer to shop for services or products in their native languages, even if they understand the second language displayed to them.
Creating Your CALD Video Production Strategy
If you understand the importance of creating video content for various communities and want to get started, you'll first need to develop a video strategy. There are a lot of factors that need to go into creating the perfect content for your customers. Here are a few things you need to consider before you start on your video production.
Understand What Languages Your Audience Speaks
The first step to creating your video strategy is to understand the most popular languages in your area and of those who already use your products and services. This can be done by looking at a consensus of your local area or polling your current customers to understand more information about them. Without this data, you won't have a clear direction on how to best move forward. In Australia the ABS website is also a great place to look. Abs.gov.au
Once you understand your audience and what languages they speak, you'll have a clear direction in what language you need to communicate. This may be more than two languages depending on how diverse your audience is.
Choose The Right Social Media Platform
The platform you choose to display your videos can significantly impact the audience it can reach. Do they prefer to hang out on Facebook and interact with their friends all day, or will you find them scrolling through Pinterest? Is Tiktok used to share information, or do they rely heavily on platforms like WeChat?
Reaching your audience where they like to hang out will ensure you have the most success with your content. However, if you don't know what that is, you'll need to research your audience to determine which platform will work best with your demographic and how they will best receive your message.
Consider How The Message Will Be Received
What type of language are you using in your videos? Will your message be understood in multiple cultures or languages? Will this resonate with your audience? Are you using the type of language they're most comfortable speaking?
Using too plain or too sophisticated language can make your ideal audience turn away from the message or skip over it altogether. If you're not communicating on the level of your audience, they're not going to be interested in what you have to say. Instead, focus on what's important to your customers. What do they care about? Who do they trust? Appealing to their needs will help ensure positive feedback on your content.
Determine Your video production creation strategy
There are generally three options for creating these types of videos: subtitles or closed captions, voiceovers, or complete multilingual video production.
Choose The Right Talent For Your Video Production needs.
The next step is to find the right talent for your video. You'll want to ensure that you choose appropriate actors to represent your brand and that you're casting in the correct language. Make sure that the talent are native speakers in the language you're trying to portray in your video.
For your video production the talent should not only look like someone from their culture but sound like them too; otherwise, people might think it's just foreigners mocking how others talk without understanding what was being said. You'll want talent with both of these qualities, so there is no confusion on where this person identifies culturally, either verbally or visually.
Integrate Important Cultural Features
You can't forget about cultural aspects when making videos intended for CALD communities! Dressing up appropriately to represent the cultures featured in your video will keep people from feeling like they've been disrespected or offended.
Most importantly, you should never make a video that makes fun of cultures or inappropriately portrays their wardrobe; this is the worst thing you can do when creating a CALD video.
A culture is made up of one's customs, traditions, and shared history with each other. When these are mocked, everyone can feel the disrespect was directed at them personally. Making light of CALD communities means you don't care enough about any individual person within that community to take them seriously. This is why it's essential to work with partners in the community you're trying to represent to ensure that your video is created tastefully.
So why would you choose The Jasper Picture Company for your CALD video production needs?
Since March last year, when the pandemic hit Melbourne and Australia, we have created a lot of content in languages other than English for various organisations to spread their message.
It began with a highly successful campaign for North Western Melbourne Primary Health Network where we used video production to tell the Covid safe message in 18 different languages, we even did one in Auslan. You can read a blog about the project here. The series of videos went on to receive over 600,000 views on facebook alone. We then went on to create content for the Federal department of Health filming doctors talking about the vaccines. We have also created video content for PANDA in Melbourne, sharing messages using video around mental health for new mums and dads. Our most recent campaign was once again for NWMPHN and focused on 15 languages and vaccine hesitancy. The campaign is due to be released late July or early August, SBS news featured the project on their news program – you can watch the story below.
Start Creating Your Videos Today to Reach CALD Communities
Your customers will never feel like you care about them or resonate with your message if they cannot understand your message because of a language barrier or cultural difference. At the Jasper Picture Company, we've had the privilege of creating a lot of videos in this space since the start of the pandemic in multiple languages to help spread health and COVID-related messages for various companies.
We know how successful an organization can be when they create video content for the communities they're trying to reach. This will ensure that members of various communities understand what you want them to know about your services or products. If this sounds like something you need help with, contact Jasper Picture Company today and create the right videos for your company and community.
So you’ve got the brief: you’ve got to create a video that manages to grab people’s attention, and deliver all the relevant information, while also being entertaining enough that they watch the whole thing, and short enough that they don’t tune it out. It’s a lot to consider.
It seems like never before in human history have people’s attention spans been shorter, with the rise of TikTok’s 15-second videos dominating the cultural and advertising landscape. But at the same time, never before have we had access to so many people. Every market and demographic is available, and they’re all capable of seeing your ads when they scroll past a video of a kid playing the recorder with his nose. Still, that balance between people and time is difficult.
It’s also tricky to figure out how to use your time. Should you focus on retaining viewers, or crafting the best message possible? Should you try to get all the important information across, or provide a sense of mystery? How much should you even be investing in your marketing videos? Well, if you read last week’s blog, you’ll know the answer to that last one. But the rest are fair questions. So this week, we’re going to look at how to decide on the length of your videos, and how length contributes to the marketing potential of your film.
Short-form videos: under a minute
To start head-first, smack into the 2020s we have the short-form video. Within that minute there’s everything from 60-second product introductions to 5 seconds of a skippable ad on YouTube. We’re seeing an increasing amount of these ads, as they multiply across social media sites, and in particular TikTok. These videos are great at grabbing the limited attention of a user, and hitting a demographic that was less likely to be searching for your product or service. They can also hit a very wide audience and are easy to implement thanks to native advertising tools built into many social media platforms.
For an established brand, it’s an easy way to introduce a new product, and for smaller brands, it can help create brand recognition and better target its audience. Just don’t rely on it for anything too complicated, and be warned – your video will need to be entertaining. Studies suggest online videos have on average 6 seconds to fully hold a user’s attention, a number that shrinks for many users who automatically skip ads wherever possible. For this style of short film, try to stand out or grab the attention as soon as you can, for as long as you can.
Great for: new product launches, quirky online ad campaigns
Avoid if: you’re advertising for more personalised products or services, or want to avoid online campaigns
Medium form videos: between 1 and 4 minutes
These films are the happy – well, the happy medium – for those looking to combine effectiveness with reach. These videos are between 1-4 minutes long, can attract both native and non-native users, and deliver both information and entertainment. And while viewers may have to search a little harder for them, they don’t need to be as eye-grabbing as a short video. These videos are also seen on social media, particularly in the form of sponsored Instagram content, but also populate websites as introductory films with information on the brand. These videos are especially effective for users that have clicked through to your website already, but who are still several steps away from making a purchase.
One key aspect to be aware of is standing out, as many brand-introduction videos can strike a similar tone and style. It’s great to take advantage of a proven formula, but ensuring viewers are aware of what makes your brand stick out is crucial to delivering their involvement with your product or service. A reliable way to avoid this would be to employ the services of the Jasper Picture Company , who have a proven history of eye-catching film campaigns. Other options include hoping the actress you hired for the video becomes famous 10 years later.
Great for: Website homepage introductions, longer-form online content
Avoid if: You don’t have much to say (say a new burger) or have a lot of information (announcing a new structured stock policy that may deliver stronger dividends in the future but due to COVID-19 has led to temporary… you get the gist)
Long-form videos: over 4 minutes
Lastly but not least, the long-form video. Clocking in at over 4 minutes, it’s not often you’ll find the requirements or resources to film a full-length marketing campaign, but if you apply the situation correctly, there are some outstanding benefits. Firstly, making a longer video the centrepiece of an ongoing campaign allows for easier creation of shorter and medium-form videos, providing a potentially massive return on investment. It also helps to drive a strong idea, rather than something to sell – be it family, health, or diversity. It also allows for much more flexibility on form, delivery method, and marketing style.
The obvious downside is that longer, bigger videos usually require far heavier funding and resources. While these may be worth it for some, creating a film that holds the viewers’ attention consistently while appealing past a dedicated demographic is a tough challenge. Many of these videos are enjoyed by a wide variety of people, as many long-form YouTube videos will attest to. However, relying on internet virality is not a consistent marketing strategy. Otherwise, I’d spend every week trying to learn to dance instead of writing this blog.
Great for: full-scale campaign announcements, multifaceted advertising
Avoid if: it can be done in a shorter length, or if you want to reach a new audience more reliably
So, what are you waiting for? Get started today and find out how video is key to your marketing strategy. The Jasper Picture Company is here to help with all of your Melbourne video production needs! Book a call now so we can provide you with the best service that will ensure your content is making the most of it's time!
Choosing the right location for your next video campaign can seem challenging when you have tons of options to choose from. There are a lot of factors to consider before choosing a location, such as the cost, permissions needed to film, and what the area will add to your video in terms of value and local talent. However, if you find yourself unable to travel to faraway destinations for your next video project, you're going to want to consider shooting remotely.
There are many benefits to shooting remotely, and many companies are looking to it as a permanent solution to their video needs. So, why is that? Shooting remotely brings tons of benefits to your team. Not only are you able to save money on travel expenses, but you're still able to produce high-quality content with talented videographers in Melbourne that fit your companies needs without you having to be here physically.
Conducting video production remotely inherently puts companies in the position of sitting back and letting others do their job. While this may seem like a limitation to some, modern technology has allowed companies to control the footage from their home location, taking time to ensure that the video and quality are up to your expectations. This means that you can essentially create a video from anywhere in the world without compromising on the location by shooting videos remotely. So, where's the best place to shoot? Let’s take a look at Melbourne, Australia.
The Talent Is Here
One of the most significant reasons to choose Melbourne, Australia, is because of the sheer talent in the town.We have a population of over five million people, with more than 140 different cultures represented, from countries in Europe, Africa, and Asia to Victoria's original Indigenous inhabitants. Our thriving creative culture means that there are plenty of talented creatives to choose from for your next video project. Whether you're looking for directors, videographers, writers, or talent, you're sure to find the best available in Melbourne.
With tons of locations to shoot, you're sure to find the type of location you're looking for; whether this is a Melbourne beach, skyline, park, or for a corporate setting like a business office or a museum, there are plenty of options to choose from.
Clearly, the budget is essential to any shoot, but creative investment in an idea is just as critical. Everything from the thought behind your video production to the quality, preparation, and time is just as important as the money behind it, which is why investing in the diverse pool of talent in Melbourne is worth your time. Still not sure why you should choose Melbourne? Continue reading below:
Why Should I Choose Melbourne?
It's a fact that Melbourne is one of the most beautiful cities in the world. The city has an international reputation for its multiculturalism, coffee culture, and live music scene. In addition, Melbourne is famous for being Australia's sporting capital, home to some of the most significant events on earth, such as the Melbourne Cup Carnival and Formula One Grand Prix.
So why should Melbourne be your choice when it relates to your video production? It has a wide variety of locations for video shoots, perfect for any type of production you're looking to make. Whether it be modern or vintage, there is an ideal location in Melbourne waiting for your team. Here are a few more reasons why companies choose to shoot in Melbourne, Australia.
Melbourne and Victoria more generally is known for having one of the most beautiful coastlines in all of Australia. Melbourne has an excellent spot for every type of video production, whether you're looking to film at the beach or park. Plus, by shooting remote, we can ensure that your videos are created on days with ideal weather, showcasing these natural elements.
Victoria was once known as the garden state and is full of beautiful gardens to make your next video production stand out. Melbourne offers diverse parks that range from Melbourne's famous Royal Botanical Gardens to Fitzroy Gardens, which are breathtaking locations to film.
Melbourne has a thriving music scene that has been ranked number one in Australia and seven out of ten internationally. The live music scene also makes Melbourne an ideal place to shoot, with plenty of iconic venues like Rod Laver Arena, The Esplanade Hotel, The Corner Hotel or the Palais Theatre.
Melbourne is home to the second largest population in Australia. This means that you're able to find a large number of people who are interested in your video production project, which can help with budgeting and finding the right talent for the job.
Melbourne is also known for its street art scene. In fact, some of the most iconic and well-known graffiti artists in all of Australia create works on Melbourne's streets, like on the city centers Hosier Lane.
Phillip Island is a popular place where you can find wildlife to include in your videos. It's famous for its penguin parade, which occurs every evening when penguins emerge from Sutherland beach. However, you can also find tons of other animals in Melbourne’s Yarra Valley, including Platypus, Kangaroo, Dingo, Koala, Wombats, and Echidna.
Suppose you need to create a video in a corporate setting. In that case, there are tons of options available to you in the city, like Museum Victoria, Melbourne Convention Centre, or any of the various office spaces available within the city.
While we've only mentioned a few places in our article, there are tons of locations available throughout Melbourne. Whether you're looking to make a big splash in a bright, colorful area or want a professional corporate video, you're able to find the right location in our beautiful city. From the Yarra River to Melbourne laneways and arcades, there is a location for every video production.
Melbourne, Australia Is Open For Business
There is so much happening in Australia at all times, such as festivals, galleries, event spaces, and more, making it easy to capture tons of B-roll footage to include in your video.
Start With Your Remote Melbourne Video Production Needs With The Jasper Picture Company.
If you've decided that you're ready to get started with your remote video production in Melbourne, Australia, we would be honored to help you with your project. The Jasper Picture Company is one of Melbourne's leading video production companies. We offer remote video production in Melbourne that is created to fit your company's goals and needs. Here are a few of the ways we can help ensure that your remote video production needs are met in Melbourne:
Imagine your dream Melbourne Video Production location. We can help you achieve that. We've worked on remote video productions for plenty of projects, especially during the COVID-19 pandemic, where we had to get incredibly creative and careful in how we shot videos for our customers. So not only do we have a team of expert videographers, but we have experience shooting videos remotely in Melbourne, Australia. You can even see what we are filming while we film it, from the camera’s perspective, wherever we are using the power of the internet and many of the most popular video chat applications. We also have super-fast internet so we can get your files to you quickly, even in 4K.
We know how important it is to be able to communicate with your video production company. You'll be in constant communication with our team before, during, and after the shoot to ensure that your remote videos are just as perfect as you imagined. If you need anything, we're just a phone call, zoom call, e-mail, or text away!
Shooting video remotely in Melbourne can save you a ton of time. You don't have to coordinate travel, accommodations, and all the other logistics that go into a shoot. Instead, you get to focus on what is important to you, running your organization or business.
We've helped tons of people with their remote video productions here at Jaspar Pictures since COVID-19 began. We know how important it is for your video to be a success and how valuable your time is, which is why we offer a no-hassle, reliable remote video production service.
We're a Melbourne video production company, so we know the city inside and out. We can tell you about popular locations that will be great for your video shoot location or the best times of the day to catch the perfect shot with the lighting. With our team, you get an expert in Melbourne video production and local knowledge.
Get Started With Your Remote Melbourne Video Production Company Today
The Jasper Picture Company is an independent Melbourne video production company with an eye for quality. Our team of professionals works hard to create high-quality content for businesses, not-for-profits, and governmental organizations who need quality video production services, especially if this needs to be facilitated remotely.
Whether you're looking to promote your business or grow awareness about your cause, we've got the skills required to get the job done on time and within budget. So if you're ready to get started, let's chat about your video project ideas today!
It’s hard to appreciate just how much our online world is booming. Sure, everything’s online now, helped partly thanks to COVID forcing us to Zoom and e-shop to meet our needs. But behind those websites is an analytical army that turns every click, hover and comment into a measurement. And some of those measurements are mind-boggling. Internet denizens are soaking up as much video content as they can get, often in as short snippets as they can find.
Whether it’s the increase in videos, the rise of short-form clips, and the impact of the Tiktok juggernaut on video advertising, the online ad world is growing every year. And with video taking the online world by storm, we at the Jasper Picture Company are taking the latest video marketing stats as seriously as anyone. It’s pretty clear to us that videos are the winners of online marketing, both this year and in the last three or four, but what exactly are we looking at here?
So, without further ado, here are 12 important video marketing statistics for 2021.
The rise of video
It looks like we’re living in a post-writing world, folks. Well, maybe not yet, but it certainly seems that way looking at these numbers. The proliferation of mobile video apps, be they standalone platforms like Tiktok or built-in networks like Instagram Live mean it’s not all that surprising that video is the king of 2021. What’s interesting is that video consumption has increased despite the average length of videos declining. More content, more variety, more watching. It remains to be seen if images and text can claw their way back.
For the good of consumers and creators alike
It’s not just those who are bored with an internet connection that are benefitting from this. Taking up filmed content is no longer just for online ads, it’s also for instructional videos, for website introductions, and for learning about the team behind the product or service. Marketing videos are attracting more views and more interactions than ever before. This has put consumable video content at the forefront of online marketing. Which, post-covid, is most marketing. Consumers are using videos for not just entertainment but for information, advice, and for a far wider variety of products than before.
Video marketers are winning
It’s no wonder that content is being pushed out the door so quickly when it’s returning such solid numbers. We’re in an age of an advertising arms race – or less dramatically, a new trend – that’s seeking to take the rewards of an audience that is willing and growing. Video marketing is clearly working for businesses, and online film production is driving strong satisfaction for marketing teams around the globe.
One of those businesses, Jasper Picture Company, is committed to creating high-quality video content to serve your needs. Check out our packages on our website to discover more about what we can do for you, and how you can take advantage of our online video marketing experience. Plus, you’ll keep learning more about the latest industry trends (and the occasional lockdown film list)!
Facebook video marketing is a phenomenon
Last but not least, we’ll take a look at some Facebook-specific details. Firstly, the fact that 16-20 second videos had a higher rate shows that while the old days of minute-long ads seem resigned to history, ads don’t have to be under 5 seconds like they are with other platforms. Making sure that companies are using Facebook is also key, as the vast majority of businesses already are. If you can’t beat them, ‘friend’ them and see if you can advertise to their market. But the rise of Facebook Watch is most surprising, as a very recent feature of Facebook with fierce competition from other platforms.
So, what are you waiting for? Get started today and find out how video is key to your marketing strategy. The Jasper Picture Company is here to help with all of your Melbourne video production needs! Book a call now so we can provide you with the best service that will ensure your content is seen and adored.
It’s a marketing video’s world, and we’re just living in it. Now if you’ll excuse me, I’m off to window-shop the Nike runners I was shown in a sponsored Instagram video.
Video can be a powerful tool for health professionals. It's the perfect way to convey information, show procedures, and create connections. From healthcare facility employees to doctor-patient communications, video is becoming an integral part of how we operate in the medical universe, allowing you to connect and interact with your audience in ways you never could before.
As health professionals, it's essential to stay on top of the latest trends and technology so that you can care for your patients better. In this blog post, we'll discuss how video production can be used as a fantastic tool in your practice!
Why Is Video Essential To Healthcare?
The healthcare industry has been using technology for years. This includes everything from electronic medical records to online consultations with experts around the world. However, not much has changed when it comes to the way we connect with our employees or patients.
Since 2020, we've seen a fundamental shift happening where medical appointments, education resources, and clinics have all turned digital. So now more than ever, it's important to provide unique, engaging ways to reach your customers and staff. In fact, 80% of customers say that experience an organization provides is just as important as its services.
Healthcare practices are innovating in this space by transforming video into something more than just a one-way message. Instead of just talking at your patients, you can now demonstrate your message and break down communication barriers.
By using video, you can clearly and concisely demonstrate complicated medical procedures or treatment. You can also use it to directly address patients' concerns by showing them the results of a procedure from start to finish. And with mobile devices becoming increasingly popular in healthcare, they are an excellent platform for video distribution as well!
The Top 8 Ways To Use Video In The Healthcare Industry
There are tons of ways to make an impact in your industry by integrating video production into your organization. We've put together the top ways in which providers in the healthcare industry use video production to reach their potential patients, current clients, and staff.
Creating a short video that breaks down complicated procedures or treatments will help your patients better understand the process and what they can expect. This is an excellent way to help prepare and educate patients who are nervous about upcoming visits with you, as well as those seeking advice after being discharged from your care.
Maybe you want to educate them on how to check their blood pressure or what causes high cholesterol in adults. It might be as simple as an instructional video on how to prepare for your first visit. Your patients will benefit from being able to watch a video to learn this important information, and your staff will save time by not having to answer the same questions over and over again. Get a production company in to spend time with your staff and patients and the stories will flow. Remember, people are more likely to watch a video than read a whole bunch of text.
The easiest way to keep your patients informed on what's happening in your hospital or clinic is through video! You can provide patients with an update of the latest news in your clinic as well as share important safety information such as a recent hospital-wide outbreak or infection control tips. You could also create videos on new treatments and procedures that you offer in your office for patients who are curious about what's available to them. These are great videos to play in your waiting area or inside individual treatment rooms.
Coronavirus has encouraged many facilities and clinics to create videos that explain proper handwashing procedures and how patients can take care of their health during this unprecedented time. Videos can also be used to remind patients about upcoming appointments and provide them with a visual of what to expect when they get to your facility.
Video production is a great way to reach your patients and keep them engaged with the important messages they need to know in an easy-to-understand format. The best part about videos is that they're scalable, meaning you can post videos on social media or embed them directly into other platforms like blogs or websites to reach more patients!
Most people don't mind it when they get an email from their doctor. However, adding video production to your messages creates a powerful way for healthcare providers to improve communications between staff and patients.
In a video, you can include your contact information in the beginning so that people know who they are speaking with at any given time. You could also keep it personalized by having a short introduction about yourself or introducing other members of your team when appropriate. This will help differentiate yourself from other clinics or facilities in your area by adding a personalized feel to your patients' messages.
If you're a doctor, nurse, or any other type of medical professional who regularly performs certain procedures and wants to get your staff up-to-speed on the latest developments in the field, consider using live demonstrations with our Melbourne video production team.
Video is the perfect vehicle to showcase procedures without the investment of time or money that comes from live demonstrations or coordinating schedules. This is a great way to keep your staff up to date with new techniques and standards of care, such as training your doctors on new government regulations related to specific procedures. Plus, it helps create a library of resources that staff can reference if they have any questions.
People choose health professionals based on who they feel comfortable with and trust. In addition, they want to know that their providers are credible, caring, and understanding of their needs. With video, you can introduce your staff, which will help build that patient-provider connection.
If you are a doctor or nurse who works alone, video production is an excellent way to show people what they can expect to get if they choose you over a more extensive facility. If you work with other doctors and nurses, this becomes even more important because it helps to highlight each individual and what they offer for incoming patients. With the vast number of facilities available for patients to choose from, you want to make sure that yours stands out from the crowd.
It's never easy to have tough conversations with your patients about things like cancer treatments, organ transplantation, or other serious health issues.
There are many topics that healthcare providers don't feel comfortable talking about and hiring a professional videographer to help create these tools can be an excellent way for you to train staff on how they should handle these difficult discussions without feeling overwhelmed.
For example, you could create a video that walks your staff through the process of having conversations about end-of-life care with patients and their families without feeling like they are intruding or causing any discomfort for those who are in the thick of it.
Why would someone want to work for you? Video is a powerful way to highlight your culture, staff members, and all the awesome things happening in their day-to-day work. Projects like this can be an excellent tool for recruitment purposes when you need to find qualified applicants quickly or attract a specific type of person to your facility.
For example, suppose you run a hospital that has been recognized by various sources for delivering the best treatment in Melbourne. In that case, it makes sense to have a videographer create a video that is an echo of your culture. You could show interviews with staff members who have years of experience at your facility and explain what sets them apart from other places they've worked in before. You can also include testimonials from patients who have received excellent treatment at your Melbourne facility. Example here.
Why Do Health Professionals Need videographers and a video company?
There are endless ways to integrate video into your practice. However, as professionals in the health industry, it's essential that the content you produce properly reflects your facility. If you create low-quality videos, customers will perceive your practice to be low-quality and not worth their time.
That's why The Jasper Picture Company is available to work with you and your staff on a project-by-project basis. We'll produce professional videos that will help you get the word out about your services, showcase new treatments or procedures, educate patients on complex topics, and more! We also offer retainer services, give us a call to check how we can help.
Get Started with Your Healthcare Video Production Today
The Jasper Picture Company are experts when it comes to video production in healthcare, especially since we have worked extensively in this field. We have the writers, producers, videographers, and more to get the job done right the first time. We work extensively for the St Vincent’s network across Australia, Victorian Rural GP Program, and North Western Melbourne Primary Health Network.
The possibilities are endless! The Jasper Picture Company is here to help with all of your Melbourne video production needs (We have crews all over Australia as well) ! So, book a call now with our expert videographers and producers who can provide outstanding service and even better results.
While you are here why not have a read about one of the biggest healthcare projects our video company has worked on here.
Also, we created a ton of CALD material for NWMPHN you can read about it here.
You might also be interested in finding out why we want to make you cry. Click here.
If you are a salesperson, you know how important it is to connect with your customers. Since COVID-19, salespeople have had to shift their tactics and find new ways to market their products that don't include face-to-face meetings or live demonstrations. However, it's clear that moving in a digital direction is the way to go.
Online sales have steadily increased 32.4% year over year since 2020, and they're now up 39% in Q1 of 2021. Customers are now more than ever willing to buy online without meeting with a salesperson or seeing the item in person. This provides a unique opportunity for salespeople to optimize their websites and give all the information clients need to make a purchase.
While it's important to have text content and provide images of your products, the best way to transfer knowledge to a buyer on your website is through professional video production. Your videos can be used to show the product in action and answer questions that come up during the purchasing process. In this blog, we'll explain why video is so crucial to your digital strategy and how to create a buyer's journey through a series of videos.
Why Do Customers Prefer Video?
It's no secret that video can be a powerful tool for marketing your product because it offers an opportunity to show off your products and services in action. However, did you know that more than 72% of consumers prefer video instead of text when they're trying to learn about a product or service? There are tons of reasons why your customer prefer video over any other type of media, including:
Video has a lasting impact on people, which means it's easier for them to remember your company. Text can't compete with the edge that video marketing gives companies. This is because it combines both images and sounds, which are very impactful forms of media. Simply by providing video content for your visitors, you're making it easy for them to remember you, leading to more prospects and eventually more sales.
Videos are an excellent tool for teaching customers how to use your product or service and answer any questions they might have. This is especially important if you have a hard-to-understand field or topic, as video can make it easier to understand. It also eliminates the need for someone else to interpret your marketing campaigns. Customers don't want to deep-dive through your web page to find the content they need. They want it to be readily available, and video is the best option for this.
Responsive design is something this is highly talked about in digital marketing. Having a responsive design means that your content should be able to load on any device type or size. If it can't be adapted on multiple devices, you're unlikely to keep your customers on your page for a longer period of time. Thankfully, video content is adaptable on almost every device, whether your customers are viewing from desktop, laptop, tablet, or mobile phone.
You can use video to create a sense of urgency, increase the conversion rate, or add more personality and human interaction to your business. This is especially useful if you're operating in competitive industries with lots of geographically dispersed competitors. With video marketing, you can engage customers without having them physically come into your store or office location.
How To Create A Buyer Journey Through Videos?
It's clear that there are many benefits to creating videos for your customers. They're easy to digest, they provide knowledge at your customers' pace, video content lasts longer than text, and is more likely to be consumed by viewers. But how do you optimize your websites and create a video that actually persuades potential buyers?
It's recommended to include three videos on each product or service webpage to ensure sales. Each video is intended to target your ideal customer for a particular service or product by delivering a specific message to push your customers closer to purchasing, similar to a sales funnel. We've broken down each video type to help ensure your webpage is appropriately optimized.
Video #1: General Introduction
The first video on your webpage should focus on introducing your product or service. It should be one of the first things your customer sees when they visit your webpage. This video is intended to give potential buyers a first impression of the product or service, who you are, what you do, and why they should buy from you. Your product or service solves a problem, and this video should give an overview of how it does that.
It's important that this video is to the point. You don't want to bore your customers by giving them too much information or including talking points that aren't important. Stay consistent, provide a brief video that is short and concise, and you're on the right track.
Video #2: Testimonial
After your general information video, you'll want to include a testimonial video about halfway down the page.
Testimonials are video clips of people discussing their experience with your product or service. You should have a video on your website that shows customers talking about how they feel after using the product and why it's important to them. These videos can effectively entice potential buyers because you're giving customers an idea of what it feels like to purchase the product.
It's also proven that reviews convert potential customers into paying customers. In fact, 84% of people trust online reviews as much as they trust recommendations from friends. Consumers don't like to purchase something that won't work for their needs, which is why they often turn to reviews before buying. By providing a video that shows why customers love your product or service, you'll be able to entice customers and increase sales.
Video #3: The Next Steps
After a potential customer has viewed all of the information on your webpage, you'll want to direct them into the next steps of the buyer's journey. This is also known as a call to action. Think about what you want your customers to do after learning all of this information. Are they supposed to be signing up for a masterclass, purchasing a product or service, or scheduling a consultation?
Let the potential customer know what to do next now that they have all of the information they need. Hold their hand and take them through this step.
What Else Should I Include On My Page?
Your videos should have photos and text to support the messages in your videos. The idea is to give your visitors enough information on one page to convert them from potential customers to paying customers. The type of content you'll want to include may differ depending on your industry, product, or service.
However, every business will want to make sure that common questions are answered, and customers understand your product or service completely. If they can't get their answers from your business, they'll end up going somewhere else.
How Do I Get Started With Video Production?
While anyone can take a video with their iPhone, that doesn't necessarily translate into a compelling, high-quality video. You'll want a video that provides a sense of professionalism, engages the viewer, and has persuasive content.
A professionally produced video that is backed by a video strategy will promote your business by showcasing its vision in an engaging way. It can be used as a marketing tool to help convert customers without having them physically come into your store or office location.
Suppose you're ready to get started with your Melbourne video production. In that case, the first step is to find a high-quality videographer, such as The Jasper Picture Company, who can help ensure you're converting customers. At our video production company, we work as your partner to help create video content that engages, inspires, tells a story, and intrigues customers.
Selling Is All About Video.. And Your Videographer
Video has become a powerful tool that engages the viewer with compelling content. A professionally produced video can help promote your brand and convert potential customers into paying customers. By taking the time to create a buyer journey through videos, you're able to increase sales and take advantage of an ever-growing industry.
So, what are you waiting for? Get started today and find out how adding video to your sales process can positively impact your bottom line. The Jasper Picture Company is here to help with all of your Melbourne video production needs! Book a call now so we can provide you with the best service that will ensure an outstanding outcome on your website. We guarantee it's worth the investment! What could be more satisfying than seeing increased conversions just by integrating videos into your selling strategy?
Last week we had Men’s health week, which saw a heartening reminder of the support available to men in the wake of the very real challenges they face. Here at Jasper Pictures, we’re not afraid to tackle some of the more serious topics, and while we’ve thrown in a couple of jokes, don’t say we didn’t warn you.
In Australia today, 75% of Australians who take their own lives are men. Just as worryingly, only a quarter of men say they would see a mental health professional if they came across personal or emotional problems. These are stats that represent our goofy dads, our lame guy friends, and our 80s AFL heroes. Although the meninists will wait until Women’s mental health week to tell you this, men’s health is something to take very seriously, and understanding what shapes it is an important first step.
This week is a good time to remind ourselves of how movies and TV, like all pop culture outlets, can support unhealthy attitudes that contribute to these issues. Packed into billions of dollars worth of entertainment are notions of masculinity and male love that make it harder for men to reach out, and isolate them from those they love most. Male characters that encourage their friends to sleep around, leading men who look like an advert for protein powder, writers who use lines like “…throws like a girl” are all part of the problem. So, here are 3 things we see in film that can damage men’s health, and how we can deal with it.
Making fun of friends for being feminine
Surely one of the all-time most destructive elements of male culture. Giving your mates a hard time for not being strong enough to open their beer bottle is one thing, but a toxic culture of masculinity means that too often men will tease each other about being gay or girly. This helps to build a system that punishes men for emotional vulnerability and means that even blokes with many close friends can feel completely isolated. Who knows, it may be that your mate who enjoys the theatre more than the footy is the one who pulls you back on your feet after a personal crisis. Better yet, give the footy boys a chance to open up and enjoy how good male friendships can really be. Luckily, many modern films have adapted their attitudes, and modern films are show much more nuance than previously before.
Pros: The Outsiders. For an older movie, this does a fantastic job of exploring how important male relationships are, and also how dangerous they can be. Here the male characters are emotionally vulnerable in the wake of some significant trauma, and it’s a good place as any to start.
Cons: Good Will Hunting. It’s a fresh look at working class culture, but it’s permeated with punchlines about sleazy professors, homophobic jokes and male violence. The fact it’s produced by Harvey Weinstein, notorious Hollywood predator, and written and co-stared by Ben Affleck - who has his own allegations - doesn’t help the case.
Male beauty standards
It is truly startling just how strong some of the pressure is on men to look physically superb, a feature of Hollywood that sadly impacts both genders. While the gym has long been a hallmark of male self-improvement, its association with a need for acceptance from others is a cruel reminder of how men judge not only each other but themselves. For many, packing on the muscle and spending hours on the bench-press does build confidence and set themselves up for success. Certainly being healthy is something everyone should strive for. But too often it’s used instead of a psychologist, and leads to idolising the celebrities – and we all know who I’m talking about – that look like bodybuilders in the 2 months before their movie starts shooting. No doubt all thanks to Chicken and Broccoli. The proliferation of steroids in the entertainment industry is one of Hollywood’s dirty secrets, and
Pros: The Terminator. In this classic thriller, our lead characters are very distinctly human and normal looking, if conventionally attractive. Both male and female characters are physically innocuous, while the immensely impressive Arnold Schwarzenegger has a distinctly other-worldly feel to him. Well done team.
Cons: Crazy Rich Asians. Male lead Henry Golding looks like he was styled out of wax, and it’s a modern reminder of how the male gaze turning to other men in Hollywood can set some crazy expectations.
Obsessing over love interests
The word “lovesick” evolved as a pretty gentle way to describe someone throwing away their previous interests and concerns and instead obsess over a partner. And since the 2000s, and the ‘manic pixie dream girl’ trope, understanding how men idolising women to the point of obsession has become easier than ever. But what’s less talked about is exactly how it impacts men. It’s not healthy to place so much of your dependence into one person, and leaves you at risk of being unable to have your own emotional stability. Men who make women their point of being are doing themselves a disservice, as many heartbroken characters have shown. Worse still is the rapid challenges that come once the obsession inevitably wears off, leaving a shell of a good relationship where an otherwise healthy one could be growing all the time. It’s time men saved themselves the trouble and viewed their own emotional needs as something to respect, not to distract from.
Pros: Crazy Stupid Love is proof that male characters can evolve to incorporate someone in their life, without viewing women as an object purely for their affections. Thanks again Ryan Gosling.
Cons: Scott Pilgrim vs the World. Sure, it’s employed deliberately. But you can’t deny Scott as a character is the exact problem we’re talking about.
As one of Melbourne’s premier-based film companies, Jasper Pictures is experienced in providing an inclusive, cutting-edge approach to our films. Check our past blogs here and our end of financial year offers here!
Video Production for the socials.
Video is one of the most important aspects of your social media marketing. It's no secret that people are watching more and more content on their phones, tablets and laptops every year. In fact, 78% of people watch online videos every week, and 55% view them every day.
Customers prefer videos because they can be made full of emotion, captivating, and exciting. While content writing is important, videos can do so much more in terms of engagement and connection with the customer, which can ultimately lead to more sales.
As a marketing tool, then, video should be a no-brainer, but it’s not just a matter of loading your existing content onto your preferred social media outlet. Each platform has different requirements such as the length of video allowed or the specs such as whether the preferred format is square, horizontal or vertical. While it might seem overboard to have to create various videos for every platform and upload them individually, it will help you get the best results.
Social Media Videos Vary Depending On The Network
Each platform treats video slightly differently, which means you'll need to adapt your strategy to the social media platform you intend to use. We've broken down each to help you maintain high-quality regardless of the platform you choose.
Facebook is one of the most popular social media platforms in the world, with more than 2.85 billion users. When you post to Facebook however you need to be aware that it will only show your videos to your followers (and not all of them unless it gets great engagement) or friends of followers unless you pay for advertising.
Facebook videos are primarily for entertainment, not for more “serious” purposes such as explaining a process in detail. It's important to remember always to add caption because most people on Facebook prefer to watch videos without any sound.
Facebook Video Length: A Facebook video cannot be longer than 240 minutes. Most range from five to 45 minutes.
Facebook Video Specs: The general recommendation for videos on Facebook is 1280 x 720 pixels which supports in-stream ads, slideshow ads, and Messenger ads. However, if you're trying to upload a Facebook 360, the pixel recommendation is 4096 x 2048.
The best way to add videos natively on Facebook is by uploading them as square format or vertical orientation. This helps ensure your video is compatible with both mobile screens and desktop.
YouTube is a social network where videos are the main form of communicating with others. It's the second-largest search engine, right behind Google. The best part of YouTube is that it's very accommodating to content you may have already created instead of having to modify them for the platform.
YouTube videos are usually used for entertainment, skits, and how-to or informational content. It's a great platform to explain products in more detail or to show customers how to use your offerings. You can even split your videos into various playlists to make it easy for users to watch your content.
YouTube's Video Length: There’s no length restriction on YouTube. In fact, the longest video currently on YouTube is 596 hours long! However, successful YouTube creators find ways of making their videos at least 12 minutes long in order to capture a larger audience and create more engagement.
YouTube Video Specs: The best way to add videos on YouTube is by uploading them in a horizontal orientation. It uses a widescreen format of 16:9, which helps ensure your content is compatible with both mobile screens and desktops. For sizing, you'll want to use 1920 x 1080 to optimize properly.
Instagram's platform is based on images and videos instead of text content. Therefore, it's essential to create unique content that is pleasing to the eyes to attract the audience you want on this platform.
Two of Instagram's most prominent features are its stories and reels. Stories, short videos of 15 seconds or less will disappear forever after 24 hours. Reels, on the other hand can be up to 60 seconds and won’t disappear from your profile.
When brainstorming ideas for your Instagram video content, you should ensure your content is visually stimulating and grabs your users' attention instead of long informational videos.
Instagram Length: The longest video you can post is a 60-minute video on Instagram if you have a verified account. However, the most popular videos on the platform are between 30 seconds and 3 minutes. Normal video posts can’t be longer than 60 seconds otherwise they tip into Instagram tv territory and users will need to click through to watch it all.
Instagram Specs: The best way to upload videos on Instagram is by uploading them using a vertical orientation. Instagram uses a widescreen format of 9:16, which helps ensure your video is compatible with multiple devices. However, you can still create ads in square (1:1) or landscape (1.91:1) format.
Twitter is known for its short, to-the-point ‘tweets’ comprised of 280 characters. Videos on Twitter are quite different from Instagram or YouTube because they are not the primary focus. Instead, videos tend to be supplementary and are typically used to convey an important political point, piece of news, or compelling statement.
Videos on Twitter should be short and sweet, almost like an exciting preview of the full content. Since these videos can be tweeted with a link attached, most users create snippets of the video they want to share with users with a link that will take their audience to watch the full content outside of the Twitter application.
Twitter Video Length: The maximum length for Twitter videos is 2 minutes 20 seconds, and the most popular videos are 30 seconds long. This is because Twitter thrives on short, to-the-point content, not long videos.
Twitter Video Specs: It’s best to upload Twitter videos at 1920 x 1200 or 1200 x 1920 pixels, using vertical format. If you prefer portrait, you should post at 720 x 1280 and square at 720 x 720.
This year's trendiest video platform is TikTok, with more than 850 million active users and the average user opening the application eight times every day. Needless to say, there is a ton of traffic on TikTok. Unlike other social media platforms, TikTok is purely video-based. The app allows users to create 60-second videos with a variety of different filters and styles.
TikTok thrives on creativity, fun trends, and valuable information. Users love learning and hearing stories on the platform so it's essential that all videos have sound, use popular songs, or incorporate popular trends.
TikTok Video Length: Users can only post up to 60 seconds of content on the platform at one time. However, these limitations are what make TikTok so unique for short bursts of creativity. If you're a verified user, you may be able to post videos up to 3 minutes in length.
TikTok Video Specs: Videos on TikTok should be uploaded using a 9:16 aspect ratio with a size of 1080 x 1920 pixels. Your videos should be vertical since that's the only type of videos that TikTok shows. If you post something smaller, they will upload as square crops, which may distort your image when watching them later on another device.
Tips For Social Media Video Success
Videos Are Essential for Social Media Success
The best way to interact with your customers is through video. While it takes more time and money to create a compelling piece of content for social media videos, it's worth the investment as you'll find that your engagement and interaction with your audience dramatically increases.
Video is becoming more popular on Facebook than photo posts, Instagram has surpassed Snapchat as the number one platform for video views, and YouTube now offers live streaming capabilities that give you an edge over your competition. In 2021 it's estimated that almost 80% of internet traffic will comprise online video content, so take this opportunity to get ahead by developing engaging videos before your competitors do!
At the Jasper Picture Company, we have a team of talented videographers, video editors and video producers who are skilled at creating video content for social media. They can shoot in square, vertical, and horizontal formats to ensure compatibility across all platforms. Working with our video production company is a guaranteed way to find the results you're searching for from your video marketing campaigns. Set up a call today to find out how we can work together to create the video of your dreams.
Remember, like any video production content, the viewer will very rarely remember what someone says in a video, but they will remember what they feel. Make your videos powerful, make your viewers feel something, and you are well on your way to video marketing success.
While you are here why not check out our blog on Creating video for not-for-profits
It is also worth knowing that we have professional videographers in every state of Australia, and we have a Melbourne video production studio ready for your next project.
If you require Sydney video production content, please click here.
If you require Brisbane video production content, please click here.
For video production anywhere else in Australia please head here.
By Charlie Staindl
It’s a month now since Olivia Rodrigo’s latest smash hit ‘Good 4 U’ music video was released, and you bet we still have a lot we want to talk about. The teenage sensation who broke out with viral hit ‘Driver’s License’ – is now a certified star after dropping her debut album, containing what we believe to be a Jasper Productions-approved BANGER. At the time of writing, ‘Good 4 U’ has over 330 million plays on Spotify, and her accompanying video has over 112 million views on YouTube (which is almost as impressive as the 200 views my Tiktok got a couple of years ago).
But while you’re jamming away at this undisputed masterpiece, it’s worth taking a closer look at her music video. Special mention to the team behind her including Director Petra Collins, who’s worked with established stars such as Selena Gomez and Carly Rae Jepsen. Meanwhile, the iconic Devon Lee Carlson is tasked with styling Rodrigo and may be responsible for those gloves. With several key cultural references, some fascinating shots and some simply insane video production, this is a lesson in videography worth taking. So, here are 4 things we loved in Olivia Rodrigo’s latest music video.
First things first: the direction is astounding. Behind-the-scenes footage showed Collins explaining how she’s “obsessed with 90s (and 2000s) feminist horror movies”, and blends several references to such films throughout the video. While she does take heavy inspiration from ‘Jennifer’s Body’, ‘The Princess Diaries’ and others, she makes sure to carefully weave these into Olivia’s narrative, and create what she calls a “feminine rage”. In today’s MeToo era, the idea of feminine rage is more powerful than ever, and its validity as art is reflected in just how many people are resonating with an 18-year-old’s break up album.
The feeling of discomfort and even dread is clear from the inception of the video. It starts in near silence, which is bold for a music video, the only sound being the background buzz of a speaker turned on, interrupted by the noise of a roaring flame. It’s only after this that we see hear the song properly. As the video goes on, the background evolves into the set from a high school, to a grocery store, and finally a destroyed room. This helps hints at the growing rage and the horror elements Collins enjoys so much. Talk about a way to set the mood.
The set and costumes
As mentioned already, the settings of the video – school, store, bedroom – aren’t just nifty backgrounds to complement the feel of the video. They’re also fantastic visual elements, with the nostalgia and slight dread hitting hard. Those well-versed in 2000s teen flicks will recognise the cheerleader uniform from the movie ‘The Princess Diaries’, while some of the more conspiratorial readers may point to the character’s movie boyfriend name is Josh, the same name as Rodrigo’s ex Josh Bassett, rumoured inspiration for the song.
Just as iconic are the legendary black latex gloves she adopts while shopping and while at school. Not only do they hint at ‘Jennifer’s Body’, but they draw the eye to Rodrigo’s transformation in the video, and towards the gasoline she not-so-innocuously buys. Lastly of course, and how could we forget, the burning flooded bedroom. At this point, it’s normal to think “how can the room be both flooded and on fire?” We didn’t think it was possible either. And yet, that’s exactly what it is. Bonus points for getting those shots in one take (turns out burning down the set makes it hard to film re-shoots).
An underrated filming technique is the ability to work around your actress or actor’s weaknesses and complement what they can bring to a role. Even trickier is when that actress is a musician filming for a music video. Luckily, the Good 4 U video pulls it off, no doubt helped by Rodrigo’s performance history with High School Musical the Musical. In the video, Rodrigo doesn’t spend much time dancing, drawing on her natural acting and singing background instead. This works wonders for the video, and the dancers around her can showcase some amazing moves while making Rodrigo fit the unenthused-turned-raging High-schooler perfectly.
The close-ups of her face, as well as her begrudging body language, may seem more conservative than modern pop stars but it only improves the production of the video. It’s the kind of thing we aspire for here at Jasper Productions, and you can read about just how suited we are to your video and filming needs here.
The different tones and moods match the song
Editing is crucial to creating the feel of both song and video. In Good 4 U it’s one of the things that jumps out at you first, as we’re instantly treated to a healthy dose of… unsettled. The opening of the video focuses on the glare in her eyes and incorporates quick-cut shots of something burning and a pool of water on the floor. The framing of Ms Rodrigo through mirrors and phone displays just reinforce this feeling, like we’re not able to see who she truly is. Even the wide-pan of her with the other cheerleaders keeps its distance. It’s only when the video and song progress that we can see Olivia properly, culminating in the climax of her standing in front of a burning house. By slowly revealing Rodrigo, it keeps us just a liiiiiiittle bit on our toes.
That’s not even mentioning the final scene, where her eyes glow different colours while she dips underwater. Dark lake? Check. Subtle hints at being a hidden evil? Check. Campy but threatening 2000s feminist horror vibe? Check. Kudos to Ms Collins and her editing team for making this angry break-up song into a video freaky enough to give us the heebie-jeebies.
If you're hoping to create a project as creative and outgoing as this 18 year old singer, get in touch and we can help make your dreams a reality!
Creating the Impact You Need
Not-For-Profit (NFP) organisations need more money, more supporters, and more people to know about the important work they do. This engagement serves a purpose; ultimately, NFPs exist to create positive impact and public benefit. But, with over 56,000 registered charities in Australia alone, it’s hard to stand out. No longer can charities assume that their important calls to action will cut through the crowded social media landscape based on good intentions alone. It is no longer just a battle for philanthropy, but they compete for attention and decisive action amidst the myriad causes; never before has it been so important to be distinctive. Indeed, never before has it been so critical to swiftly affect hearts and minds. The best way to do this: Video.
Video Plays a Vital Role For Not-For-Profits
Not-For-Profit organisations know how essential it is to incorporate videos into their organisation to raise awareness and funds for the causes they serve. In fact, more than 57% of people who watch NFP videos will contribute a donation to that organisation. It's clear that people prefer visual, auditory, and motion communication. Creating a video that leaves an emotional impact on your viewers offers potential for tremendous campaign success, as they are likely more willing to support your cause with financial contributions.
However, the content that your NFP creates needs to be carefully thought out. High-quality content is the driving key to more engagement and awareness of your issues. Unfortunately, most businesses in the NFP sector are regularly posting on social media or publishing blog articles but haven't embraced video content.
Pushing out content in various mediums can be the key for your organisation to grow, which is ultimately what you want: more supporters, more donations, and more awareness for your cause. While it is true that videos will require more from your organisation in terms of equipment, time, and money, the potential ROI is worth it if it's done correctly and invokes the proper response from your viewers.
How Your High-Quality Video Content Makes A Difference
Investing in video content is essential to help achieve the impact you want to make in your organisation. High-Quality video content can:
It's clear that your organisation needs to invest in video in order to increase awareness, engagement, and donations to help you achieve the impact you want to have on the world.
Creating The Right Video Production Strategy For Your Organisation
Most organisations produce videos that only their members will watch or read without knowing how they can increase exposure for these pieces of content. And in today's era where people don't have time to sit down and read articles or watch lengthy video series because it feels like an obligation, creating purposeful content is essential.
In order to incorporate video production into your NFP’s marketing activities, you'll need to determine how you plan to use your content and the strategy you will follow to ensure the right people see your video. Here are a few ways to create the impact your NFP is looking for from your videos.
The first step is to consider how you want to use your content. Are you trying to educate newcomers on why they should donate to your organisation? Or do you want to demonstrate the impact of donations to those who already contribute, to ensure they keep donating? Videos need purpose. They need a goal or an objective in order to have impact, so determine what you want the end result to be from those who watch your video.
Not-For-Profits can use both short-form and long-form videos. Short-form videos are great for capturing attention quickly so you can get right into your message quickly. In contrast, longer-length videos give audiences time to explore without feeling overwhelmed with information from one clip.
Once you've chosen your ideal length, it's time to plan out your content. What do you want to say? Who are you trying to reach? What is the feeling that you want viewers to walk away with? Make sure to write out your story from beginning to end and include a call to action for your viewers to donate.
Remember to only create your video content around one topic at a time. You don't want to try to jam multiple issues into one video. Instead, you want to create one narrative and stick to it throughout the video, so it's clear what message your viewers should be hearing.
Use high-quality equipment to create your videos. Not only does this make it easier for you, but as a NFP organisation, it's crucial that viewers can see and hear what you're saying clearly. The right camera is crucial because not all cameras are created equal, which can impact how your video sounds and looks. Plus, depending on the social media platform you're using, you might need different-sized videos or shapes so that the viewer sees a high-quality video. A professional videographer can make a big difference to your outcome.
Don’t be afraid that your supporters will think that high-quality content means you’re investing all your resources on video production. A lot can be achieved on a modest budget, and remember, you are in the business of trust: you always want to be seen as professional.
Choosing The Right Social Media Platform
It's not feasible for NFPs to focus on every social media network on the internet, or else you wouldn't have time to fundraise, answer e-mails or do any other work with your NFP. This is because each social media platform has its own set of expectations, video sizes, and audiences.
As a NFP, you should consider the most popular platforms to advertise your cause, such as Facebook, Instagram, and LinkedIn.
Using Facebook For Your Not-For-Profit
Out of those mentioned platforms, Facebook is the most popular choice for a few reasons.
Using Instagram For Your Not-For-Profit
Instagram thrives on aesthetically pleasing videos and is an ideal platform if you're trying to reach an audience that's a little younger.
Using LinkedIn For Your Not-For-Profit
LinkedIn was designed for professionals and business communities. LinkedIn can help NFPs gain the support of corporate companies and established their credibility.
Each social media platform has its advantages and disadvantages, so it's important to consider who your audience is on social media and the goals you're trying to accomplish with your NFP videos. Remember that you'll need to measure and analyze your success with each video on each platform to ensure you're creating successful videos and utilizing the tools available to your NFP.
High-Quality Video Production For Not-For-Profits
If you're looking for a videographer and video production company to create videos for your NFP, look no further. The Jasper Picture Company has an expert team of talented video production professionals who are skilled in producing high-quality videos that will get the results you want from your social media marketing campaign. Contact us today, and we'll show you how our experience can help your NFP reach its goals!
Not-for-profit video production examples
and while you are here why not check out 21 ideas for videos in 2021
If you're a comedy schmuck, a musical savant, or simply bombarded with Netflix ads, you'll know Bo Burnham's latest special 'Inside' was just released. His latest special features the usual genius and wit you've come to know, and the depressing self-awareness that makes him such a unique performer.
But what truly makes this show stand out is the format of the special; written and directed entirely by Burnham himself, filmed exclusively inside his small apartment. With no crew, Burnham uses the special to show just how much equipment and effort is involved in producing a full Netflix show, with frequent shots of his messy apartment and his seeming mountain of equipment.
By getting real about getting creative, Bo gives us insight into some key elements of video productions. Working in COVID has meant this highly-successful director has had to strip his work down to its core, making the most of his limited resources and examining the many ways equipment and creativity can drive a production. So, here are 4 lessons from Bo Burnham’s new Netflix special to keep in mind for your next video production.
Understanding what you have to work with and making the most of it is a crucial tenet of not just video production, but all content creation. For Bo, like many of us, that meant working from home, without the usual assistance of a crew or manager to help the project along. Instead, he used the space and equipment available to him - and still turned out an entire Netflix production. This is the mark of any serious video production team, who make the most with the resources at their disposal.
Sure, paying extra for a big money shoot is nice - but it ultimately comes down to what you do with that money. Work with people who know what they’re doing and understand your film’s vision. Use equipment that is reliable and does the basics well. Keeping it clear and simple is always a good place to start.
Once it's all stripped back, video production is based on one thing - a vision. Making sure to keep your vision clear, and to stay true to it as best you can, is a simple but helpful way to focus on creating a clear message and hitting the right audience. Bo Burnham is no stranger to a unique vision, but his latest show deliberately spaces himself from his audience in an unsettling way. It's a big risk, but it pays off due to the fact that Bo sticks with what he wants from his production, and trusts his own vision. It’s a confronting vision at times, but it strikes with his audience.
Remember that the most important asset your video production has is yourself. Your vision and your ideas are what sets your story apart from the rest. Whether you’re looking to showcase a product, demonstrate a service, or entertain as large an audience as possible, keeping your vision strong will ensure your tone, angles, sound, lighting and other crucial production features work together.
There's a good contingent of people out there who want to make video production not only look slick and easy, but pretend it's a slick and easy thing to make. But producing quality video content takes time, effort and dedication. Bo turned his struggle to physically create into a part of his story, and demonstrated the dedication it took for him to finish his project. It’s a reminder that, in the world of social media, showing the true effort involved in making a project cuts through to the audience. That means researching what you need for your shoot, communicating your vision, and taking no shame in the hours put into creating your content.
That doesn’t mean you have to be struggling over content for weeks to be proud of it; just that there’s no shame in acknowledging the effort put in. And if you are working with other people, making sure to recognise the work they put in is crucial too. Respecting the efforts of your team helps keep a happy crew – and a happy final film.
So you’re stuck in a small apartment, having already performed on some of the massive stages with large teams, and having already directed a major critically-acclaimed film. How can you possibly create a work in line with your previous efforts? This, sadly, is a question many producers have had to ask in the age of COVID and Zooms. Everyone, from big-time Hollywood producers to small-time indie videographers have had to reevaluate their services in in the last year. Luckily for us, this year has also seen some of the most creative works to come from artists; new online installations, collaborative online productions, people continue to create.
It’s a reminder that creativity comes from the ideas we have, and not just the traditional allowances of crews and equipment. While relying on your ideas to carry a production is daunting, it underscores the entire video, and is often what the audience – rather than you or other videographers – will take note of. Sets and costumes are great, and expensive set-ups are fantastic ways to complement your shoot, but they’re pointless without the ideas to carry them. Focus on these ideas, and you might find that you don’t need a HD projector or green screen to showcase your ideas.
If you want to apply any of these lessons to your next video project, give us a call on 1800 JASPER or have a look at the EOFY packages we offer to see if these may work for you!