Catchy radio-jingles you hear on the way to work. The screech of tires in an RACV ad. The loud foghorn that plays after radio hosts pull an ‘epic prank call’ by ringing someone’s mate. What do these have in common? Aside from haunting us on the morning commute, these are all examples of sound being used to help deliver a message. From radio ads to corporate videos, sound is fundamental to crafting the emotions and the stories that images portray. Sometimes, it’s the first thing we notice, and sometimes we barely even pay attention. Regardless, your perception of a film is completely changed by the sounds it uses, and you might be surprised at just how different a film can feel with a different soundscape. Those Youtube videos of Friends without a laugh track didn’t go viral for no reason – the lack of laughs makes Ross seem like a serial killer. So for this week, here’s an insight into some of the different elements of sound, and how you may want to use them in your next film project.

Quality 

The first thing you’re going to ask yourself is what quality of sound you are going to commit to. Luckily now more than ever, there are a plethora of resources available to help provide high-quality sound. Be they digital effects, boom mics or online music there’s no shortage of options for your filmmaking team. But like almost all things filmmaking, deciding on a budget can help you figure out what sort of quality to commit to. Staying within the budget is crucial, but sound is a key part of filmmaking and if you need to cut corners, we’d recommend leaving the sound department alone. Nothing makes a video look tackier than poor sound quality, and it’s a sure way to turn off any potential viewers. Keep your soundscape clear, loud enough and lined up with the film footage and you’re one giant leap closer to a strong marketing film.

Filmmakers will strive for the best sound quality they can get, using a range of equipment.(Source: Suicide Squad)
Dominance

Next up is how dominant you want your sound. Are you using gentle background music to accompany your corporate marketing film? Are you using tense music in a scare campaign? Are you using loud sound effects to create humour? Understanding how much of the film should focus on sound is an important part of realising your vision, so it’s worth taking the time to think about what kind of sound you want. For this, you’ll want to trust your gut and not try too hard to reinvent the wheel. If the focus is on your professionalism, smooth background music will do the trick.  

Balancing your sound is crucial to delivering a consistent message.
Types of sound

One of the first things you’ll decide is what type of sound to use. Generally speaking, there are three broad categories: human voice, sound effects and music. All of them have their place in film and advertising, and the secret to effective storytelling often lies in the use of all three. Human voices carry the most natural way to deliver a story, with audiences primed to respond directly to the spoken word. Sound effects build a world by creating an audio environment, while music can help establish a mood – what mood depends on your choice of music. For marketing films, we’d recommend avoiding sound effects as you want the imagery and featured actors to tell your story rather than the sound. Complementary music that carries through a calm human voice can help ground your story in the people and ideas that helped make it successful. However, we’d also note not to stick to a hard-and-fast rule – if the occasion calls for it, make use of sound however it comes.

Mix and match

Another element of sound is whether you’re looking for smooth, blended sounds or something more jarring. Minimalist sound mixing – which usually refers to less layering, and more stark transitions between sounds – can be fantastic when presenting fear, excitement and change in a film. An uneasy meshing of sounds helps create tension and builds up that narrative for the audience, whether overt or quiet. Whereas, smoother sound layering can be useful for depicting calmness, focus and drawing attention towards the imagery. Gentle transitions and less abrupt soundscapes are more useful in PSAs or corporate marketing films when you’re trying to convey a more specific message with a welcoming tone. However, don’t confuse this with volume – while loudness is important, it’s separate to sound being deliberately jarring. Balance these elements wisely to deliver a story that’s consistent with its aims and ideas.

Armed with these tips, you’re sure to go into your next production meeting confident about what you want. But if you’re still worried about guaranteeing the quality of the sound and your film, get in touch with The Jasper Picture Company. Not only do we have proven experience in delivering bespoke film production for your campaign, but we can make sure that all elements of your film – especially your sound – are up to scratch. 

We all know that the best way to sell your business to prospective clients is to show what makes your company unique. But it’s a little harder to know how to get this across. Sure, you could name your company ‘Big Cabbages’, have a giant cabbage installed on the roof of your office and you’d probably stand out from everyone else. But is this the best way to be unique? (As a side note, we’d like to claim full credit if anyone is crazy enough to go ahead with that idea).

When there are so many new, fandangled marketing techniques and products out there, it’s sometimes easy to lose track of what makes your business special in the first place. There’s no point in having a beautiful Instagram page if the clothes you’re selling shrink in the wash and fall apart after the first wear. According to media experts, your best bet in creating a successful brand is to keep your public image consistent, authentic, and charismatic. With film playing a huge role in modern marketing strategies across the world, crafting a video to show off your company is a big head-start in the game of business.

Here are our top 4 tips for getting it across the screen.

1. Show, Don’t Tell

Ah, the old adage rings true once more. When trying to beat the competition, it’s best to think of a creative way that you can show your audience what makes your business tick, rather than telling them. Remember that iconic Dove ‘Real Beauty’ campaign in 2013? In case you missed it, Dove released a series of videos promoting the ‘real beauty’ of women, without touch-ups, Photoshop, or a hair and makeup team on standby. One much-shared video showed a model’s face being completely warped and distorted through layers of makeup, lighting and Photoshop. In this powerful message from Dove, women are celebrated for their natural beauty, rather than encouraged to perfect their insecurities — setting Dove apart as a champion of female empowerment and self-esteem in a sometimes cruel beauty industry. The best part about these videos? Their impact is strong but totally implied. Rather than listing off a whole bunch of values, they come through on their own, while leaving a memorable impression on the viewer. 

2. Home Is Where The Heart Is
Matt interviewing families for the Royal Children's Hospital Foundation in Ocean Grove.

Shooting your promotional video from the heart of your business — whether that be in head office, factory, warehouse or farm, or all of the above! — offers your prospective client a clearer picture of who they’re doing business with. It can also be a more comfortable filming experience for you! Being familiar with the space, you’re more likely to feel at home promoting the best parts of your business when you’re surrounded by them! On the other hand, if your company values a professional, modern aesthetic, perhaps shooting in a studio would suit you better.

3. Lose the Actors
Filming for People Bank and interviewing Ken, a real customer.

As much as it’s tough to admit sometimes, the best advertisement for your business already exists! Your clients, employees, suppliers, contractors are the walking, talking face of your business. Giving these people a spotlight in your video gives your audience into who your business is, not just what it is. Having genuine success stories featuring in your company’s video not only demonstrates you mean what you say, but it’s also a way to remind your customers how important they’ve been to your business. Although using paid actors might give your video a professional edge, it is hard to recreate that air of authenticity that customers love. Plus, it’s always nice for clients to see a familiar face on their first day of business with you. 

4. Consistency, consistency, consistency!

Finally, in the pursuit of success, the best thing you can be is consistent. This is true for diets, fitness, and new hobbies, and it is also true for creating a successful brand. Take some time to figure out what the nuts and bolts of your business are — what values do you pride yourself on? What do you want your brand to look like? Feel like? Once you’ve figured out the fundamentals with a proper design strategy, it will make promoting your business all the more streamlined. It can seem banal but keeping consistent colour schemes, typefaces and themes can go a long way in creating a brand your clients will remember and resonate with.

Our bonus tip? Come have a chat with The Jasper Picture Company, one of the leading video production companies in Melbourne. Working with a video production company will help streamline your ideas and create a powerful vision. Get in touch today to see what we can do for you.

Introducing Our New Melbourne Soundproof Studio: Book Your Next Project Today

At The Jasper Picture Company, we are proud to announce the launch of our brand new Melbourne soundproof studio. While our team has always provided high-quality video production in Melbourne, we've expanded our offering to meet our client's needs and offer a new way to step up your marketing and engagement with customers and staff. In this article, we'll cover everything you need to know about soundproof studios and how they can help your next project stand out from your competition.

What Is A Soundproof Studio?

At its core, a soundproof studio is a separate video production studio that prevents outside noise from entering in or inside noise from getting out. Our soundproof studio features sound insulation panels to ensure that you and your team can work without any distractions or noise disruptions.

What Can Be Filmed In A Soundproof Studio?

Soundproof studios are used to film a variety of video content, whether you're a non-profit looking to create new materials for your website or an organization that wants to develop flawless product videos. Here are a few ways that you can use and book our new soundproof studio.

Melbourne video production sound proof studio
Bernard Salt AO came in and was our first live guest in Studio.

Live Streams

One of the most common video projects is a live stream. Live streaming helps to engage with an audience and rally them around your video content. However, in order to successfully live stream, you need high-quality equipment as well as soundproof studio space to ensure that there are no interruptions from outside weather, trams, trains, or any other type of noise.

Live-streaming can be used for all sorts of video projects, from special events to conferences and more. Our Melbourne soundproof studio space makes it easy for our clients to film live stream content without any unnecessary distraction.

Product Videos

Creating promotional product videos is essential for any modern business or non-profit organization, especially since 73% of visitors who watch product videos will make a purchase afterward. However, if you can't film it in a controlled area where you can showcase your products in the best light possible, you're not going to attract the clients you need.

When you need beautiful video content of your products or services, our soundproof studio comes in handy. With our video equipment and optional green screen, we can help you create stunning video shots that showcase your products in the best light. So whether you need product video content for a website, social media, or commercial, product videos are the perfect addition to any campaign.

Green Screen - Chromakey Studio

Green screens are used by video creators worldwide to create a video that looks like it's shot in front of specific locations or backgrounds. So whether you need to look like you're in the middle of a city or at a corporate office, we can create an aesthetically pleasing, professional-looking video without any distractions. 

Interviews

If you're looking to conduct video interviews with a special guest, our soundproof studio is the perfect space for your video production. Our video production equipment and lighting make it easy to film a video interview in a professional setting without any outside noise or disruption from weather or other distractions. In situations where a re-take isn't possible, such as an interview, you want to make sure to use the right equipment and studio so that the quality of the project is not compromised.

Podcasts And Video

Not only is video content one of the best ways to help you succeed with video marketing, but it's also a great way to build trust and brand awareness for your organization. If you're already recording podcasts, we can create a corresponding film with it to increase the reach of your content. This allows you to post your content to your favorite podcast outlet as well as Youtube, Facebook, Instagram, or any other online social media. In addition, shooting your video production and podcast needs at a soundproof studio allows you to reach a wider audience than your regular podcast content may be able to reach.

Presentations

If you need video material for presentations, whether in front of peers, executives, or clients, video content is the way to go when it comes to presenting your ideas and concepts. Our soundproof video studio allows you to film in a controlled setting that has noise-canceling panels and video equipment that will capture your presentation in the best possible light.

Tutorials/How-To Videos

Tutorial videos are an easy way to help your customers understand how to use your company's products or services while keeping their attention. If you have a hard-to-understand concept or want to increase the amount of buzz for your product, tutorial videos are a must. Additionally, video tutorials can be used in place of lengthy video instructions or even written instructions, which eliminates the need to contact your company to ask the same questions repeatedly as they'll be able to watch the video at their own pace. Our soundproof studio allows you to create clean, clear, and compelling how-to or tutorial videos for your video marketing.

Testimonials

Testimonials are video interviews with your customers in which they talk about their experiences with your business. They help establish trust and build brand awareness while offering proof that the products or services you're providing to potential clients works. Most importantly, video testimonials give viewers a chance to get to know the real people behind the company, not just an anonymous spokesperson that could be anyone.

Our Studio Is Available Now For Booking

As you can see, there are countless ways that our soundproof studio can be used to help both individuals and businesses benefit from new video content. So if you want to learn more about how our Melbourne soundproof studio can transform your next video project into a success story, we're here to help at The Jasper Picture Company.

Our studio is now open and available for bookings. You can either choose to book it as a dry hire or rent it with an entire crew with equipment. So get started today by booking a call so we can chat about your video production goals.

Picture this: it’s February 2021, and you’ve just been told that the biggest TV show of the year will be a Korean drama by the name of Squid Game. Would you have believed it? Well, with most of the team here at The Jasper Picture Company coming out of lockdown, we’ve had a whole lot of time for what has to be one of the most gripping TV series to come out in recent years. The Korean Netflix series has well and truly taken over pop culture, pulling in 111 million viewers in its first month on Netflix. Not too shabby, especially when the next best effort is the measly 82 million who watched Bridgerton. Pffft. The show has spawned a tsunami of memes online, and garnered celebrity commentary from Billie Eilish, Cardi B and Taika Waititi, to name a few. Many of our readers will know already just how popular the show has become, as it combines the high stakes of working-class life and extreme debt with the thrills of game-show mechanics and enough violence to shock every Game of Thrones fan. We won’t spoil anything but the social commentary is surprisingly shrewd, and the performances of the main cast – led by Lee Jung-Jae – truly sell the spectacle. 

So how exactly did this happen? And what makes the show so appealing? This week, we’re breaking down the most interesting points of Squid Game and taking a deep dive into what exactly the deal is. Be warned, there are some minor spoilers ahead.

Squid Game - Rotten Tomatoes

Humble Beginnings

Something that fans may not know is exactly how tricky it was to get the show produced and on air. Squid Game is the brainchild of Hwang Dong-hyuk, writer and director for all of the first season. Dong-hyuk conceived the idea in 2009, inspired by his financial difficulties while living in South Korea. Things got so bad that Dong-hyuk even had to sell the $675 laptop he was using to write the series. He spent 10 years being rejected by production studios, looking for someone to take a chance before he was eventually signed on with Netflix. Even after it was finally picked up, the show didn’t have any serious marketing in countries other than South Korea, with the show gaining traction through word-of-mouth and of course, social media. The result is a multicultural juggernaut, with a hashtag that’s amassed over 48 billion views on Tiktok, where the show has been meme’d, danced-to and mimicked to no end. Not too bad.

Themes that resonate

It’s no secret that Squid Game has some strong social commentary with the plot, themes and characters all grounded in the shackles of the debt-ridden working class in South Korea. The premise of the games is that participants are only invited if they’re in serious financial debt, with very little ability to pay it off. The humiliation and desperation that accompanies this debt is obvious from the very first episode, where lead character Seong Gi-hun is slapped repeatedly in the face in a game to win a cash prize. This trend continues as the show progresses, with characters forced to stoop lower and lower to progress through the games and to the cash prize. Without revealing too much, the desperation of the characters forces them to make tough decisions about friends and allies, while the audience is forced to examine how the loss of financial freedom affects their values so profoundly.

Netflix's 'Squid Game' is a sensation. Here's why it's so popular.

Spooky Sounds

That the soundtrack of Squid Game is one of the most distinctive parts of the series is something hard-core fans and casual enthusiasts alike will agree on. It might not be the first thing you notice when you watch, but keep a close ear on the soundscapes and music from scene to scene. The opening episode depicts rainy atmospheres, the buzzes and whirls of arcades, and the hounding of men screeching their successes and failures and the punter’s lounge. Later on, we catch some of the classic sounds of Squid Game.  The classical piece ‘Blue Danube’ is used throughout to build anticipation, as it predicates increasingly unsettling moments. One of the most chilling sounds come close to the end of the first episode, during the first game. It’s not music but sound effects; we can’t say too much more without spoiling, but a haunting Korean nursery rhyme and the sound of robotic eyes moving certainly made us feel more disturbed than we thought possible. 

The Aesthetic

More obviously, Squid Game’s aesthetics draw the eye with its mix of childlike geometry and colours, and the violent brutality of the adult world. Squares, triangles, circles and other basic shapes reappear again and again as the symbols on the workers’ masks, the games themselves, and in the opening credits. They’re often accompanied by bright colours, notably in the uniforms of the workers and contestants. The childishness of the complex, a maze of pastels and trap doors, which the contestants weave through on their route to the games within serves as a sickly-sweet contrast with the events that take place inside. Later, we see a more animalistic aesthetic emerge, interwoven into the social commentary of the series. While the destitute contestants continue in this rat race for redemption, they are watched closely by those at the top of the food chain.

No, your kid probably shouldn't watch 'Squid Game' - CNN

Well folks, that’s all for this week from us here at the Jasper Picture Company. We’re a premier video production firm in Melbourne, and we’re ready to take your vision and bring it to life.

Otherwise check out our website for more blogs like this, and for a full run down of our services.

The sun is out and the weather is getting warmer. People are walking up and down the streets of Melbourne with a smile – a grin, even – on their faces. Christmas ads are showing on TV and the usual songs seem catchier than usual. You can feel something is different. What exactly is going on? 

To the delight of almost everyone in the state, Melbourne is coming out of lockdown – for real this time. Its citizens are vaxxed, relaxed, and ready to embrace the magic of an open city. The team here at The Jasper Picture Company are super excited, not just because we can finally go back to the pub after work on Friday but because our friends in the Arts sector are finally able to get their livelihoods back. It’s no secret that the arts sector has struggled, being held to highly restrictive regulations compared to the more modest restrictions faced by sport, for example. Transitioning that work online is difficult and it shouldn’t be underestimated how well some performers and artists have done to gain an audience through the virtual world. So at long last and without further ado, here are the most exciting opportunities to come out of Melbourne’s reopening. 

Local inside shows:

It’s incredible just how much comes from sharing a room. The intimacy and comfort integral to many works of art is tricky to recreate online, and for some simply impossible. That’s why we’re so excited to be re-entering the theatres and halls and cinemas that are custom-built for performing. The buzz of a live audience gives shows an extra boost and something for performers to play off. We’re hoping that like us, many Melburnians will have missed the exhilaration of live shows and will be rushing to check out what shows are available. Plays, musicals, gigs, stand up – there are bucket-loads of opportunities to check out in Melbourne. Annual events such as the International Comedy Festival and International Film Festival are key events in our city’s calendar that make use of these indoor spaces. Frankly, we’ve never been more excited even to swing by the local comedy club, where we’ve missed sharing a drink, a laugh and a way to support Melbourne’s arts scene.

Harry Potter and The Cursed Child set to reopen in Melbourne in February  2021 | Herald Sun

We recommend: Harry Potter and the Cursed Child. Performed at the Princess Theatre, it’s a fantastic spectacle with brilliant effects and tight production. The fact that the show can finally continue after many interruptions makes it all the sweeter.

Shows in the sun

Warm sunny days out with friends, drinks flying from hands, the chaos of finding your friends… we miss it all. And with performers the world over shaking their cobwebs and touring internationally, there’s no shortage of acts lined up for the next two years. Separate from massive concerts, we have the gigs that accompany hospitality venues, where many local acts get their first taste of music as a career. Do your community a favour and check out the local guitar player on Saturday nights at the pub – you might get lucky and stumble onto a musical talent to keep an eye on. Regardless, enjoy the vibes they’ll bring to venues that have sorely missed them. After enough beers, we might even join in on this rendition of ‘Piano Man’.

From holograms to headliners – how Gorillaz's inventive live shows have  transformed

We recommend: The Gorillaz. They've been loved since their debut album in 2000, and have built up a reputation as a great act to watch in person. The only downside is waiting until July 2022 before you can see them!

Festivals

Food vans. Wristbands. Scores of people wandering around, taking in the scenery and the fun of their surroundings. Festivals are nature’s way of saying ‘you should relax and just enjoy yourself, with music, live acts, freebies and killer soul food’. Best of all, they scale for every occasion: huge party with drinks and music galore? Check. A family-friendly day out with the kids? Check. Place for jazz-lovers to gather and enjoy the craft? Check. From New Year’s Eve to Labour Day, the fun and frivolities that come with festivals are something we’ve missed for a long time. There’s something magnetic about being around a large group of people enjoying themselves. It’s the sort of thing that can’t be replicated by wandering around your house to find the best spot to listen to a speaker for half an hour, try as you might. The accompanying live acts and performers that come with festivals are a bonus, giving their craft a stage to shine and adding to the mood of an occasion. Or maybe you’re here especially for a performer. Either way, take a mental screenshot and treat yourself to something from those burger vans – they always hit the spot.

Moomba Festival - Melbourne Food Festivals

We recommend: Moomba. This free, family-friendly affair takes place over the March Labour Day weekend. With fireworks, water sports, heaps of live shows and great food and drink there’s something for everyone in this Melbourne special. Bonus points if you check out some of the musician’s Spotify accounts.

Junior shows

One last opportunity for the Arts sector is the possibilities given to young people and junior professionals. It’s been tough for everyone across the sector, but many talented performers will have graduated or finally decided to commit to their craft full-time, only to be completely unable to start. At even younger levels, we’re thinking of the kids who couldn’t try their school’s play or musical and couldn’t get the ‘showman bug’ to help them continue performing through their school lives. Being able to get young people back into areas where they can experiment, learn and have fun will be crucial to continuing the proud traditions of performing in this state. Who knows, maybe the next Margot Robbie or Chris Hemsworth are thinking of having a go at the year 10 play after all. 

We recommend: Your local university performance – but if you’re stuck for ideas, we’d personally choose the work of Melbourne University Shakespeare Company.

Beyond that, maybe you want to spend your days on a set, creating a video which will launch your companies brand in this new lockdown free environment. In that case, give us a call! Whether you're looking to promote your business or grow awareness about your cause, we've got the skills required to get the job done on time and within budget.

As Melbourne prepares to leave lockdown, it might seem challenging to know how to navigate your marketing messages for your non-profit or business moving forward. What do you say? How do you navigate this new normal? How has marketing become redefined post-lockdown?

Understanding these questions and considering what your business or non-profit needs during this time is critical to ensuring your business has the right message moving forward. If you're unsure where to start with your message moving forward, here are a few guidelines that will help shape your strategy post lockdown.

  1. Understand Your Business Goals

Before starting to draft your marketing message, it's essential to understand what your business or non-profit needs after lockdown. You'll see an influx of businesses sending out messages within the next week that repeat the same re-opening information. You don't want to copy every other business or send out messages "just because." Instead, you'll want to create focused, clear, strategy-driven messaging for your business or non-profit. You want to stand out, right?

Do you need to raise awareness of your cause again? Is growing your business profits of utmost concern? Are you focused on increasing customer service or reducing employee turnover? Whatever your business goals are, you want to ensure you're focused on them in your message from the start.

2. Reconnect With Your Customers

After lockdown, it's essential to reconnect with your customers. You'll want to remind them that you're still here, open for business, and ready to help them with the products or services that you provide. If you have a list of e-mails or phone numbers for people interested in hearing from you, now is the time to write them.

This can be done by sending out an e-mail blast, creating social media posts, or even calling customers one by one on the phone over the next week. Of course, if you want an even more interactive approach, you can always consider video production in Melbourne to help create a personable, unique video.

As workers return to the office and customers start to spend money again, you'll want to position yourself in the forefront of their mind, so they remember you're here!

Video Production Melbourne
Recruitment video in Melbourne during lockdown

3. Showcase Your Safety Measures

Now that lockdown is over, it's time to showcase your safety measures. You've gone through the worst and come out of it stronger than ever before! If you have any new updates on processes or practices since last year, now is an excellent chance to highlight them.

Keeping everyone safe should be your first priority, and taking the time to educate both staff and employees on what that looks like can help everyone feel more comfortable entering your place of business. Safety measures might include:

Highlight these items as best as possible, so customers know how much work went into ensuring that your business is committed to safety post lockdown. Whether you choose to send an e-mail blast, post signs on the door of your business or use Melbourne video production services to showcase on the front page of your website, you'll want to ensure everyone knows exactly how your company plans to move forward.

4. Tell Customers About Service Changes

Have you changed the services or products you're able to offer post-lockdown? If you have service changes, now is the time to tell your customers. 

If some products or services need to be temporarily discontinued due to shortages of ingredients or staff availability, let people know about these changes as well so they understand why. If you had planned to change the format of your business offerings in some way, implementing this change now is a great way to move forward as customers are aware that many businesses need to make adjustments at this time.

5. Be Transparent

Customers want transparency and authenticity from the businesses and non-profits they work with. Your customers' and employees' lives have changed dramatically since COVID-19, and so has your business. Being transparent about what your company's future looks like and the reality of the situation can help customers and employees connect with your business. In addition, it can help create a great community within your business, helping everyone believe that we're in this together.

By doing this, you end up humanizing your brand, making it resonate with customers even more. Transparency is key to helping people understand the situation, encouraging them to be supportive through this time of change, and reassuring them that you are still committed to their wellbeing as a business! To do this, incorporate heartfelt text and personalize the messages to reach your target audience. Make sure to update your marketing e-mails and social media strategy to relate to the current business landscape.

6. Consider Your Office Return Strategy

If you closed your office for a period of time due to lockdown, are you planning on re-opening? If so, what makes it different from before COVID-19 took place? How has the new business environment impacted how your employees work or interact with customers?

As more people become aware that they need to take precautions when entering their favorite businesses and restaurants, many may opt out or look for guidance from the companies they love. But, unfortunately, your staff might not be prepared to meet these challenges head-on after being locked down themselves.

Having an idea of how you plan to manage your employee's concerns regarding safety, what you've learned from COVID-19, and how to make your business stand out in this new landscape is vital. Going into a post-lockdown business with a strong office return strategy can help your business and non-profit stand out and be admired instead of having pushback from your staff.

7. Be Open to Feedback

After COVID-19, your customers are likely going to have a lot of feedback for you regarding what happened during the lockdown and how you can move forward as a business together. Take their suggestions into consideration when coming up with marketing strategies or changes in policy that could work better for everyone involved!

By doing this, you'll be able to rebuild trust among your staff members and customers after lockdown, so they feel comfortable being part of your brand again. If there was something about the way things were before COVID-19 took place that worked really well - incorporate those elements now, so others become aware too! Try having an open dialogue at all times with employees and customers alike by keeping them updated on marketing strategies and events.

How To Reach Your Customers Moving Forward

Once you have an idea of how you want to phrase your marketing message, you'll have to consider how you want to distribute your message. There are tons of ways to grow your marketing message, including:

Melbourne video production coming out of lockdown announcement.
Melbourne coming out of lockdown video production company announcement on Instagram

Showcase Your Message With Video Production Melbourne Today

After lockdown, building trust is more valuable than ever before. However, when it comes to connecting with your staff, employees and shareholders, sending a written message can feel impersonal or may not convey the right tone. Video has become this incredible opportunity where we are able to find out who companies really are beyond their social media posts and are the perfect way to showcase your company or non-profit in the right way. At Jaspar Picture company, we'd love to help you craft the perfect marketing message for your business or non-profit.

The Jasper Picture Company is a Melbourne-based video production company. We are Australia's leading video production company with an award-winning team that will help you create your dream project. Let's chat today about creating your marketing message post-lockdown. We have crew all over Australia and can be wherever you are.

Colour is everywhere all the time, and like many things that are everywhere, it’s easy to forget just how much of what we perceive is based on colour. Most of us will remember a point in time when our English teachers tried to show us how colour is used by authors and directors with obvious examples. “The curtains were blue because the main character was sad”, or something along those lines, was a standard line. Thanks for that one, Mrs Doyle. But the funny thing about those lessons is not only were they onto something, but they completely undersold it. Millions and millions of dollars have been spent creating the right colour scheme for ad campaigns, for the next big blockbuster, for the critically-acclaimed Oscar juggernaut. More still, some of history’s artistic geniuses have poured over the use of colour and not so much used it as compelled it to show their ideas. For this week, we’ll be focusing on how colour works in film, and what exactly people mean when they talk about palettes and colour wheels and pastels. 

Matt Jasper using colour in this creative shoot

Hang on, how much to colour is there?

The first thing to do is to unpack what we mean by colour. There are many components to colour, and I’m sure that PhD film students could list a multitude of meanings and categories to colour but for now, we’ll focus on the basics: hue, saturation, and brightness. Hue refers to the tone of a colour, which is just the basics of the colour without brightness or saturation. You can have a red hue, blue hue, green hue; it’s the building block of your colour. Saturation refers to its intensity, or how strongly it strikes. De-saturated colours are closer to grey, while highly saturated colours are pure, vivid colours. Finally, brightness is – you guessed it – how bright or dark the colour is. With brightness, you can turn a blue hue into a light blue without making it look grey, as would happen if you desaturated it. 

The Beat, Logan Baker

So what do you do with that?

In film, you can play with colour more than any other medium so pay attention to how it makes your project look. 

Many big-budget films focus on some of the basics of colour theory, and some of the simplest ideas can create massive changes on-screen. One thing to do is use saturation and brightness to make a clear shift in a film. 2011’s Limitless, starring Bradley Cooper and produced on a budget of 37 million, desaturated and re-saturated scenes based on whether Cooper was taking the powerful cognitive drug NZT (don’t worry, we haven’t spoiled anything for you).

Limitless, Neil Burger, 2011

The critically-acclaimed Schindler’s List followed a similar route, filming in black and white but showing a solitary red dress in colour, adorned by a young girl to highlight the innocence and beauty lost in the horrors of the holocaust. These examples are ways that colour can be used simply to illustrate moments and themes, without needing to reinvent the wheel. 

Schindler’s List, Steven Spielberg, 1994

But what is this actually doing?

Hue, saturation and brightness are all tools to change how we perceive colour, but what can does this do? Framing, lighting, sound and positioning all help guide the eyes but colour is what designates this focus. Colour shows what should be focused on in a scene, and what shouldn’t. This distinction is a key facet of filmmaking as it highlights differences and similarities, which go on to portray themes, moods and environments. 

For instance, showing a saturated background with green grass and a clear blue sky evokes a warm, summery day, while showing an office decorated with neutral colours and desaturated greys, whites and browns compare not just a different background, but how we should feel about those backgrounds. We’re subconsciously primed to blend the similar, dull office colours, and now that office evokes a sense of monotony and boredom. This is a popular trope, epitomised by films such as The Matrix’ opening office scenes, or moments in Fight Club.

The Matrix, 1999, Lana & Lilly Wachowski

Alternatively, films can show bright or saturated colours, or make use of a vivid colour palette. Director Wes Anderson is infamous for his use of colour palettes, all of which are carefully constructed to depict a mood or theme, to the point of seeming surreal. So make sure to align your mood with your palettes, and take into account if you want to make dramatic shifts, use colours to create binaries, or simply create a delightful Anderson-like tribute to the beauty of colour.

The Grand Budapest Hotel, 2014, Wes Anderson

Knowledge of filmmaking techniques, from the basics of colour to expert techniques, is a great way to help deliver a quality film experience. The Jasper Picture Company is one of Melbourne’s leading videography firms, with years of experience and a wealth of successful projects. To find out what we can do for you, check out the rest of our blogs or catch a glimpse of our other projects on our website.

Sometime during the 2000s, there was a point where cameras and internet access were attached to so many phones they became ubiquitous. It’s hard to point out exactly when, but the smartphone really did seem to bring the whole world into the palm of your hand. Suddenly, it felt like, everyone had the means to self-expression online. There’s been much said about this but its impact on film, and on how we film, is still being explored today. One of these impacts is the creation of ‘live streaming. For the uninitiated, live streaming is when a video is broadcast live, with reactions and usually comments made in a live feedback loop. The reactions are real, the action is improvised, and the results are genuine (if not as slick as traditional formats).

Livestreaming has boomed and now dominates the media through corporate announcements, as ways for broadcasters to deliver news, and sometimes as a good old fashioned celebrity slip-up. Finally, a format to suit the age of online self-expression. But where did live streaming come from? Is it just for video gamers and celebrities? What sets it apart? To answer these questions and more, today’s blog will explore live streaming, its origins and what’s involved.

How did it start?

So, to kick us off, let’s dive into some history. Technically live streaming has been around since 1993 when the first online broadcast was created, with some mildly interesting but effectively unimportant live streams over the next 15 years. However, things start to kick off in the late 2000s. YouTube, then just developing into the behemoth we know today, hosted ‘YouTube Live’, an event that featured live-streamed performances from San Fran and Tokyo concurrently. While the event was successful and included Katy Perry, Mythbusters and Smosh just to tick off some 2008 bingo cards, hadn’t quite put live streaming in the driver’s seat. In 2011 a site known as Twitch began to grow to prominence and garnered much attention during 2014 when its ‘Twitch Plays Pokémon series went viral. Some 60 to 70,000 viewers were checking in to the stream, with viewers able to help control a single game online – smashing expectations and hinting at what’s to come. 


YouTube cottoned on quickly, allowing live streaming to all users from the beginning of 2014, with Twitter and Facebook implementing similar capabilities in 2015 and 2016 respectively. Major media companies began to take notice around this time, with American TV network CBS launching a live-streaming news service CBSN and other companies following suit. Nowadays, many major companies have a YouTube presence that delivers live-streamed content to their audience, from NSW Health’s streaming of the daily COVID press conference to concerts performed by megastars and local musicians alike.

So what happened? How did live streaming become so big?


Well, gradual advancements in technology and online infrastructure, and of course COVID, have accelerated this phenomenon. The availability of high-quality cameras through smartphones has meant the barriers to entry are almost nil, as users can simply film themselves with only their phones. Popular live streams are also able to provide content for the streams in of themselves, as the audience participation is big enough to offer massive content for other viewers or even the streamer themselves. Social media companies have seen the potential in live streaming too, and have made it more accessible than ever before on platforms like Instagram, Facebook and Tiktok. 

Finally, COVID 19 forced us all inside and gave rise to the dominance of Zoom, podcasts and – yep, you guessed it – live streaming. With so many activities done online, it was only a matter of time before live streaming became a dominant form of entertainment. Physical theatres began to upload recordings of plays, and major productions were performed and eventually created through live streaming to an audience. The TV and film industry suffered heavily under COVID but the creativity of nascent theatre combined online spaces and often activism to create Zoom plays like the Melbourne Theatre Company’s ‘Pandora’. Meanwhile, audiences for interviews and ‘webinars’ could watch live streams for special talks with guests in academic, political and cultural fields.

What’s in a live stream? 

There are several cool techniques that make live streaming so compelling. The most obvious feature is the fact that it’s live, meaning what’s occurring on screen is not only happening in real-time but usually unscripted. While scripted live events are increasingly common, most live streams are off-the-cuff, helping them to feel more genuine. One of the most simple live streams are found on celebrity social media accounts, where the hosts will set their phone up in portrait mode and either show off their day or have a chat with responders. A massive part of the process is audience interaction, particularly with social media live streams, with viewers able to type messages that can be seen by the streamer on platforms such as Instagram, Facebook and Twitch. Real-time comments can help streamers bounce off of content and answer queries directly while being able to adjust their actions and performances based on reactions. As communities continue to grow, online live streaming spaces develop their codes too, with slang, inside jokes and memes turning the comment sections of live streamers into entertainment sources themselves. 

The portrait position helps to make the video accessible for mobile users, meaning viewers can use it natively as part of the social media use but also allows easier typing of messaging. Otherwise, classic live stream seen in live podcasts, reactions or video gaming is set up with one stationary camera, with relatively little movement. This may seem counter-intuitive given the shift towards micro-entertainment, but many viewers will have streams playing in the background, or will keep occupied through comment sections.

Popular musician Doja Cat during an Instagram Live Q and A with her followers

Popular livesteamers, such as video gamers, will often utilise a green screen in the background in addition to capturing live game footage, a modest upgrade. This can help streamers or performers perform longer, which is a benefit of live streaming. A key benefit of streaming is that the lower preparation needed means streams can extend for hours and hours, allowing their audience to tune in and out as they please. ‘Marathon live streams, including concerts and live table reads have used this to help with fundraising, in addition to good old fashioned entertainment. Overall, live streams are kept stationary and simple, or incredibly casual in the form of celebrity social media videos. The most important rule, however, is to not take anything for certain. Livestreaming is evolving with the times and is sure to be caught up in new trends of developments in technology. Keeping flexible and taking advantage of what’s available are key ways to deliver a live stream, and the adage of performing – ‘don’t bore your audience’ – reigns true.

Live streaming is just another way to film in the 21st century, and we at The Jasper Picture Company know how important it is to stay on top of the latest trends while having experience in traditional videography. As one of Melbourne’s leading filmography companies, we’re well-versed in meeting your needs and working with your ideas. Check out more of our blogs or our website to see what we can do for you.

By Matt Jasper

While Melbourne is currently under lockdown, it won't always stay this way forever. In fact, when Melbourne reaches 70% first dose of vaccination, the government will start to allow teams of five people to go in and live stream events in entertainment venues, which means that acts from live music to comedy events can be live-streamed for your audience with a professional video production team!

These events are not only a great way to keep your audience entertained but provide a way to interact with your audience and increase profits while staying safe. However, coordinating and setting up your live streaming event can seem a little challenging to do alone. In this guide, we talk about everything you need to know to set up your next live stream entertainment event to create an incredible experience for their attendees.

Why Should I Consider Live-Streaming My Event?

Did you know that online video streaming has doubled within the last year? There are many reasons to consider live streaming your event. The first is that it creates a way for you to perform for your audience since you cannot have a live audience in front of you due to current restrictions. This allows you to grow your brand, increase revenue and continue to interact with your fans from a distance.

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Live streaming Videos from our studio in Melbourne

Secondly, it's much easier than ever before to stream via mobile devices and desktop computers. This allows viewers from around the world to join in with their friends or family so they can enjoy watching together while being apart! Again, there are no limitations on who can attend, they simply need an internet connection and a ticket to be a part of your event.

As the world keeps changing, it's essential to find ways to utilize technology in a creative way to continue in your career path, even if it looks different from previous years.

How To Set Up Your Live Stream Event

If you're ready to create a live streaming event, you might be wondering where to start. Thankfully, we've broken down exactly how you can live stream your entertainment event to ensure that you, your brand, and your audience enjoy this experience.

Live streaming in Melbourne during the Covid19 pandemic
Live streaming in Melbourne during the Covid19 pandemic

Brainstorm Your Event

The first thing you want to do is brainstorm your event. What type of entertainment would be the most fun and exciting for guests? For example, you could stream a comedy show or concert where all attendees can participate with their friends and family on another device. Or maybe you want to host a trivia night and interact with your audience via comments.

Regardless of the event, you want to do, the first step is to understand what your audience would find interesting and brainstorm the type of event you wish to create.

Create A Timeline

Once you've decided on the type of entertainment that will be streamed, it's time to create a timeline. This is essential to keep your event organized and on track for success! For example, how will you start your event? Would you prefer an introduction, or do you want to jump right into the show? Are you going to make the event interactive, or do you want to perform your act without audience participation? All of these questions can help determine how to set up the timeline for your event.

Sit down with all staff members involved to ensure they know how they can contribute to the process. All staff should know their responsibilities, deadlines, and required materials, so nothing gets overlooked when creating your live streaming event.

Choose a Hosting Platform

There are several options for hosting platforms, but some of the most popular include YouTube LiveFacebook Live, or Zoom events. You can even stream directly through your website. When deciding which platform to use, you should consider what type of audience you have and what they would prefer.

For example, YouTube is an excellent option if your brand has an extensive following since it allows people to subscribe or follow along with new videos as soon as they're released. On the other hand, Facebook might be more ideal if your target market includes older adults. It all depends on the goals of your event and where your audience likes to hang out the most.

Determine If You Plan To Sell Virtual Tickets

Virtual ticketing allows viewers from all over the world to tune into your entertainment event as if they were actually sitting in front of you at the venue, allowing them access even without having a physical seat or location available. One of the best ways to monetize your live streaming event is by selling virtual tickets or VIP seats. This gives you a way to create an additional revenue stream while incentivizing potential attendees to purchase their tickets early before they're sold out!

Using online platforms, Like Humanitix, can help sell tickets for your event. Even if you're planning to host a free event, you can still use the platform to gauge the number of participants interested in your event.

Promote The Event To Your Audience

To have a successful live stream, you must promote the event, so your audience knows what's going on. Social media is becoming increasingly popular for promoting events because it allows people worldwide to interact with each other and spread ideas quickly.

The first thing that should be done when promoting an event is having graphics created by a professional graphic designer or through free tools like Canva. These can include flyers, Facebook posts, website banners/headers, email blasts - anything that will help market your show! 

The more creative and informative they are about your streaming service, the higher chance of success you'll experience as an entertainer or having a sold-out show!

Hire A Professional Video production Team To Ensure A Smooth Event

Although it might seem like a great idea to film and edit your own live streaming event, we highly recommend hiring a professional video production team. It takes time and effort to properly shoot all of the angles needed for an engaging experience that makes people feel like they're actually there!

You'll also want someone on hand who can answer any questions or concerns you may have throughout the process. This ensures nothing gets left out when creating your video content, so it's ready in time for launch day!

Test-Run Your Event

It's essential to test-run your event before you go live so you can be prepared for any last-minute changes or problems that might occur. In addition, this is an opportunity for everyone involved to get familiar with all of the technology involved! If needed, make adjustments to lighting or camera angles.

Stream Your Event

Once everything is set up, and you're ready to go live, make sure your event attendees are aware of the time it's starting. Don't forget to remind them what platform they should be watching on if there's more than one!

The most important thing is for everyone involved - performers included - to stay professional throughout the entire process so viewers know they can trust their favourite entertainers or artists with their business. If a problem does arise during streaming, keep your audience informed on what's happening and the resolution.

When considering a live stream option for any entertainment events, we highly recommend being prepared ahead of time so all team members have a clear understanding of what will happen from the beginning till the end!

Gather Feedback From Your Audience

Once your event has finished, it's essential to look back over everything that took place. What went wrong? What went right? Was there too much downtime or not enough interaction with the performers and attendees? 

It's always a good idea to have the audience give you feedback on your live streaming event. You can do this by sending them a survey after an event has taken place or through social media posts that ask for their opinions.

In order for any entertainment event to be successful, focusing on finding what works for your audience and what they enjoy from your virtual events will help you create the best events possible. This feedback can help you repeat the event more successfully or create an entirely new event based on what your fans enjoyed.

Conclusion

For entertainers, finding ways to create a connection with your audience is essential during these times. With the help of live streaming, you can create awareness for new events, engage with your fans on a more personal level and get people excited about an upcoming show!

Get Started with The Jaspar Picture Company Today

The Jasper Picture Company is the leading video production company across Australia. Working out of Melbourne, Sydney, and Brisbane and with crews in every state, we're perfectly placed to help you create your dream video project for your next live streaming event. We'll be able to work with you from start to finish to get precisely what you need in order to bring your idea to life - book a call with us today!

We’re approaching around 15 years of mass social media, which feels like 100 years in internet time. The depth of change in cultures, in platforms and their usage, in memes and ads has been massive; the one thing that’s stayed the same is how much is changing. It can be easy to get lost in the data and strategies, especially if you’re a marketer trying to showcase your product up against many thousands of others. But! It can be done. Now and again we see the type of campaign that reminds us of the great potential in online film and marketing. You know the ones; social media campaigns that make through great demographic reach, originality and focus can resonate with consumers. Think Kendall Jenner in that Pepsi ad. (Just kidding, of course.) So, here are some of the best social campaigns to pay attention to, and what they did that made them stand out. 

Starbucks - #whatsyourname 

If you couldn’t tell from the hashtag, this campaign featured mainly on Twitter and Instagram. Starbucks partnered with Mermaids to create a campaign focused on inclusivity and Trans rights that was focused on a direct audience to help position the brand towards a larger one. This campaign centred on the idea of empowerment through names, which are both symbolically and physically important to members of the Trans community. It blends the difficult process of renaming with the Starbucks tradition of having your name written on a cup. The main features of the campaign were select members of the transgender community who were involved in short films, which were played during advertising slots as well as featuring on YouTube. Their website also had a section dedicated to those who featured, with little biographies accompanying the videos.

With this campaign, Starbucks wanted to put a strong foot forward in moving the brand towards a progressive image, as well as an inclusive place of safety. On YouTube, the ‘Every name’s a story’ series totalled over a million views, while on Twitter the main hashtag #whatsyourname trended globally during release. While there have been several companies incorporating support for the transgender community in their advertisements, Starbucks did so in a way that was not only tasteful but also highly personable, helping its relatability. The Starbucks marketing efforts were later rewarded with the Channel Four Diversity in Advertising Award for 2019. Starbucks’ central videos gained traction on YouTube due to being edited in a social-media friendly way, also highlighting the importance of versatility in film crafting. To learn more about how the team at The Jasper Picture Company can help create films for you, check out the information at the end of the article.

Apple – Shot On iPhone

Apple’s ‘Shot on iPhone’ campaign has been active for a little while now, launching for the iPhone 6 wayyyy back in 2015 (approx. 25 years ago in internet time) and still lasting in 2021. Interestingly, Apple eschewed most social media advertising to instead focus on native marketing through user-generated content. Essentially, they crafted a campaign that focused almost exclusively on photos and videos shot by people already using iPhones. Aside from a customer support page, Apple’s main online presence was through its Instagram account in which Apple curated its own ‘Shot on iPhone’ hashtag and featured selected photos using the hashtag – a hashtag that’s featured on several hundred thousand Instagram posts, by the way. Apple eventually took out over 10,000 billboards featuring these shots, re-vamped for every new iPhone launch. Many of these billboards were in Australia, with Melbourne’s public train stations often hosting these ads. 

The aim here was to generate buzz through combining physical and digital ad spaces and make the most of an already large consumer base. Did it work? It’s hard to get exact numbers with such a long-running campaign, but even the fact it’s lasted means that Apple has given its seal of approval – so it must be working. This campaign used mostly user-generated content (UGC), which helped increase customer participation and authenticity. Additionally, the nature of the campaign meant it was flexible and could operate for a longer period of time, as different photos could be shown for different areas, with different content shown over time to match the release of an iPhone.

Nike - #AirMaxDay (2018)

Nike’s annual AirMax Day celebrations are usually accompanied by strong marketing, but the 2018 edition took the cake. For this year’s edition, Nike took an innovative approach that dare we say may have fit perfectly into current trends. Nike opened up their design process and invited sneakerheads and would-be amateur shoe designers to create their take on the classic Nike shoe. This included using young athletes to promote their own ‘Imagineairs’, as well as targeted online advertising in cities all across the world, from Sydney to Singapore to San Francisco. It culminated in a competition in which people could vote on winning designs, with different flavours and styles reflecting the different cities they were designed in.

This campaign is a great example of what happens when online advertising efforts combine with native marketing to create something greater than the sum of its parts. By inspiring art, Nike already adds to its impact on pop culture, while its tacit support of underground or upcoming designers is inclusive and cost-effective all at once. It also respects the differences across cities and cultures, with the variety of designs and advertising highlighting the differences between these places, but putting Nike firmly in the centre of what brings consumers together. 

Figure 2 - The Winner of the 2018 AirMaxDay Design Competition

Enjoy learning about marketing on social media and film? The Jasper Picture Company is home to many more blogs like this, which you can find on our website here. As a leader in Melbourne’s videography field, the Jasper Picture team is experienced in delivering the quality film you need. To find out more about our work, check out our website and see how we can help your film needs today.

Sometimes advertising is like doing arts and crafts as a kid. Sensations everywhere, boundless creativity and fun. It’s a good feeling! It meshes together the paper and scissors in a way you never thought possible. But sometimes advertising is your mum telling you to be very careful with those scissors. You feel nervous and sick as she tells you the legend of a boy who got them stuck in his leg, and something you barely thought about – those scissors – are now potentially a threat to your life. Or at least your leg. 

Video Production Melbourne

The pursuit of pleasure has long been the domain of advertising, but so too has the avoidance of pain. These two very basic feelings are the premise of all advertising, and it’s unlikely to ever change. The pleasure of being cool, of being attractive, of being safe. The fear of exclusion, of sickness, or stagnation. We’re all susceptible to it. The beauty of marketing and ad campaigns is reaching just the right balance to guide consumers to your business. However, it’s a fine line, and far closer to an art than a science. If it wasn’t hard enough, there’s a long history of life insurance ads showing positive families together, while technology companies have relied on a fear of missing out to carry the weight of their adverts. It’s not as simple as different industries using one tactic over the other. However, there are some crucial general tips, which can help keep your campaign fresh while avoiding the pitfalls of Pepsi and beyond.

So, here are some tips for managing the use of fear in your campaign.

Don’t lose the message

A good tip for all advertising, but specifically for campaigns that are using pain or fear to motivate. Keeping track of the message is crucial to ensuring your campaign isn’t lost on anyone. The rule of thumb is that if a viewer can’t name what the service or product was a minute after watching it, it’s too vague. The focus should still be on what you can offer. You don’t want the focus of your ad to be on the scary thing rather than what you’re offering. It should be obvious what your product or service is, and without linking it too strongly to the fear factor in your campaign. The last thing you need is for the shock of the ad to overrule what you’re trying to sell.

Historically this has been pertinent to health campaigns, with some ads having used massive shock to highlight danger and concern. The jarring Worksafe ads of the early 2010s – part of the ‘it doesn’t hurt to speak up’ campaign – are the extreme of fear in advertising (viewer discretion advised). But even Worksafe, both before and after this campaign, pivoted towards a happier ending in their ads to encourage change and motivation, rather than fear and shock. More recently, recent vaccination campaigns created controversy by dominating with fear, leading to worse outcomes than before.

Scale it appropriately

Fear is potent, and it only takes a small dose to get the message across. There’s a broad spectrum of messaging that uses scare tactics, from the aforementioned Worksafe ads to goofy ‘you don’t want to miss out’ style ads. All can make an impact when used properly. Many ads make use of just a hint of negativity which, despite a positive resolution, helps guide viewers’ choices. Scary ads often end positively, allowing for an emotional reprieve at the end and associating your business with safety and relief. The main identifier here is the ‘lame’ character in an ad that misses out on a cool new product. Be it phone, drink or handbag – just a hint of fear of missing out (FOMO) can be enough to help ads pack a punch. On the flip side, aiming to shame or embarrass a potential consumer is a dangerous path to tread. Hope for change is just as important as the reason to change, and the last thing you want is for viewers to come away from campaign exposure with no desire to change anything, and feeling worse about themselves.

Keep it relatable

Keep it real, and keep it human. Fear is a powerful emotion, but it’s pointless if it doesn’t aim anyone in the right direction. Help to make fear personal and realistic by giving it a sense of person, such as through using a real-life story or by having characters. One example of this is the use of ‘survivors’ to warn viewers of health concerns, such as campaigns around skin cancer. By showing photos and interviewing family members, the fear becomes relatable enough to move viewers towards change – in this case, using sunscreen and getting check-ups. 

An example of what not to do can be found with Pepsi’s controversial commercial back in 2019. Anyone with an active Twitter account will remember just how well that one was received. The ad featured Victoria’s Secret model and Kardashian celebrity Kendall Jenner strutting across what seems to be a racial justice protest to calm things down with a can of Pepsi. A flawed for many reasons, not least how tone-deaf it was, but the icing on the cake is the separation Jenner has from racial protests. Her life of celebrity and luxury worked against the backdrop of passionate protesters fighting against severe inequality – something that Jenner is a world away from.

Interested in more about how this works? Check out our other blogs, and the rest of our website, to see what we can do for you. The Jasper Picture Company is one of Melbourne’s leading videography companies, and we’ve got the expertise and experience to deliver the video that you need. Best of all, we’ll avoid Kendall and her harmonious Pepsi cans.

So you want to learn more about something. Maybe you open Wikipedia, but you don’t want to pour over dry articles. Maybe you remember a documentary you watched in school, with its slow British accent easing you to sleep. Maybe you read about it in a blog like this. Enter stage left: Netflix’ Explained. Today’s deep dive is looking at Vox Media’s very own hit Netflix ‘Explained’ series.

Netflix & Vox' Explained

Originally produced on YouTube, ‘Explained’ takes the informative video format and turns it into a slick, highly-regarded series watched around all the world. Its trademarks include the topics addressed, which are as nuanced as they are broad; its use of guest features and voiceovers; and its recognisable editing, such as their yellow highlighting and font. The series has been hugely successful, shown in over 190 countries and renewed for another two seasons (with more reportedly on the way). Its YouTube channel, home to the original series and a host of other popular content suggests this isn’t a fluke. 9 million subscribers, 2.5 billion views; it makes for a very successful venture. 

What are explainer videos? 

Explainer videos, instructional videos and all their variants have existed since the dawn of film. However, the modern explainer-style video has proliferated far beyond the boring tapes shown in high schools. There’s entertainment in learning, and ‘Explained’ is only riding the wave that’s come since the internet made niche topics and in-depth analysis available to pretty much anyone with Wi-Fi. Explainer videos are a great way to break down some tricky topics to an audience that either wouldn’t typically know about it, or understand it. While Vox’ program sets the bar high, a simple ‘Q and A’ style video is a great way to give some basic information with a person attached to the explanation. This revolution in videography can be found in the proliferation of ‘A brief history of...’ videos, as well as the uber-popular series ‘(random celebrity) answers the web’s most searched questions’ from Wired. 

More subtly, many major brands and corporations have an ‘about us’ video or video advertising designed to showcase a product. While different to an explainer video, these corporate films take many features of informative videos and use them to the benefit of their brand. Whether it’s a one minute FAQ or a 20 minute animated deep dive, the potential impact of the informative video should not be overlooked, especially when combined with elegant videography and production.

So what exactly makes ‘Explained’ resonate with viewers?

One element the series has made use of is branding. Having a recognisable parent company in Vox helps to provide the necessary repute to get a project off the ground. When approaching Netflix, Vox Media could point to the success of the YouTube series and of other ventures under the Vox platform. But more important than that is the consistency of style that branding brings. The Vox brand is synonymous with its trademark yellow highlighting, which is often used in the editing process to emphasise typically dry yet important information. This combines with an iconic font to create brand-specific content, and while explaining crucial information to viewers.

Additionally, having a creative vision and a dedicated editing and production style liberates the show. It allows it to experiment in other ways, such as the range of topics and its focus on pop culture interests. The strength of the brand also helped them to bring in some expert analysis, with features from people highly regarded in their field, in addition to an entourage of celebrity voice overs. For instance, their episode on living forever contained interviews with an oncologist, a venture capitalist specialising in biological research, a moral philosopher, a molecular biologist and the founding director of the Institute of Aging Research. This cast is diverse, both in expertise and background, while narration from actress Kristen Bell adds a star touch.

Another element is the way they tackle complicated issues and information. Having a quick look at the topics for episodes - including ‘the future of meat’, ‘billionaires’, and ‘the female orgasm’ – you can tell there’s a lot to unpack. Thousands of words have been typed about topics that Vox tries to cover in 18-minute episodes. The key to the ‘Explained’ series is it breaks down these complicated topics into easily digestible pieces. It aims to strike a balance between aesthetics and explanatory work, which Joe Posner, executive producer of Vox Media, says is key to telling a story. Unpacking complicated information has long been a hallmark of explainer videos, but ‘Explained’ blends it with strong visual elements and high quality video production. 

How can I use an “explainer” video?

One of your best options is spicing up the traditional FAQ page on your website. Rather than simply answering questions, employ some high quality video production to engage your audience and ensure your consumer base has all the information they need. 

You could also focus on the key message of your business. If you’re selling a product, how does it work? If you provide healthcare, what do patients need to know before they see you? How are you operating in Covid to make sure people are safe? All of these questions can be answered in the same way Explained tackles the big questions. By incorporating this on your platforms, you’re building trust, transparency and confidence. 

At The Jasper Picture Company, we’ve spent our fair share of time working on explainer videos, corporate introductions, and everything in between. As a Melbourne Videography firm, we blend experience with creativity and look to bring some of the best details from ‘Explained’ to your project. Make sure to visit our website to check out our rates, and get in touch to learn more about our work and see what we can do for you.

Buckle up besties, it’s time for International Youth Day!! Alright, so maybe the team at The Jasper Picture Company should leave the slang to the kids. Fine by us, we’ve got plenty more hip-young things to talk about. Film has moved far beyond the traditional 90 minutes in a cinema, thanks to innovation and a certain pandemic. Today’s top under-30 filmmakers are YouTube stars, savvy with social media and capable of jumping from trend to trend faster than many older creators can say “avocado”. But more than that, they’re taking advantage of the opportunities of 2021’s technology. The use of filters, cuts, lighting, sound and mobile filming has led to content we could only dream of 50 years ago. I mean, have you seen the ‘Tom Cruise Deepfake Guy’ on Tiktok? Very scary stuff. 

Anyway, as one of Melbourne’s leading video production companies, the team at The Jasper Picture Company want to make sure we’re keeping up with the competition of tomorrow – and today – which means taking a deep dive into these young hit Aussies' work. So to celebrate the youth of Australia and some of the ground-breaking, trailblazing and often hilarious films they’ve put together, here is a guide to some of Australia’s top young film creators.

Fairbairn Films 

Matt (20) and Jaxon (18) Fairbairn have perfected quintessential Australian satire with well-thought-out and highly organised film production. The two brothers hail from Murray Bridge, South Australia, and have used their regional background to great effect in their online skits. Older brother Matt can usually be found directing and writing scripts, while Jaxon takes the lead in appearing onscreen, with collaborator Darcy Ahrns often joining in the fun. They even brought their performances to the stage in 2018, as part of a national tour. They’re known for blending their sardonic Australian sense of humour with some impressive internet-age editing, with frequent cuts and bad-on-purpose acting.

The brothers are most famous for their sketches, usually filmed at their home, which have amassed over 320 million views on YouTube and over 1 million subscribers on their channel. They’ve also landed the attention of the Australian media, where they’ve begun to feature heavily, and major sponsors, as they led the Playstation’s Australian campaign. Not too shabby for a couple of boys up in Murray Bridge.

Sarah Magusara

Ms Magusara (19) may not be a recognisable name to many in older generations, but she’s kicked off her career with some impressive numbers. Featuring mainly on Tiktok, Magusara has over 16 and a half million followers, and over a billion likes. Yep, that’s billion with a ‘b’. Impressively enough she’s also a mother, which she credits with helping grow her channel. She’s currently the second-most followed Tiktoker in Australia, with the most likes of them all (by some margin, might we add). For context, it was only two days ago from the time of writing that she amassed over a million views on a video.

Magusara blends a mix of lifestyle videos with occasional skits and dances, in line with many large accounts. Her now two-year-old daughter features heavily, as Magusara took viewers through her journey of finding out she’s pregnant, all the way up to giving birth and raising her. She also cleverly makes use of popular songs and sound samples, combining quick cuts and costume changes with classic sounds from The Incredibles, pop juggernaut Doja Cat and the UHOH challenge. Her unique blend of savviness, combined with the nowadays unconventional life of young motherhood, makes this emerging star one to watch.

Jacob Elordi

Elordi (24) is best known for his work in the Kissing Booth franchise, Netflix’ juggernaut that introduced the young Australian to a massive audience. Originally from Melbourne and later Brisbane, Elordi is the latest Aussie to make a name for himself in the American movie scene, following up his work by starring in HBO’s ‘Euphoria’, and is set to appear alongside Ben Affleck and Ana de Amas in upcoming Hollywood feature ‘Deep Water’. The next Hugh Jackman, you may be wondering? Well, that’s a high bar to clear, but Elordi has already endeared himself to a generation of young people who liked Kissing Booth enough to help turn it into a trilogy. 

This young star is one of Australia’s highest-rated young acting talent, even if his resume hasn’t shown off too much of his acting chops. While his breakout role saw him portray the hot-guy archetype, his Euphoria role was a deeper exploration of anger, sexuality and insecurity. Unfortunately for Elordi, like many stars before him, his good looks have made him fodder for tabloids with reports about him dating Euphoria co-star Zendaya and Kissing Booth co-star Joey King. Needless to say, we’re looking forward to seeing more of him, and wonder what his upcoming roles might bring to the table.

Loserfruit

Kathleen Belsten (28) may be one of the more unknown figures on this list, with even this team of Melbourne-based videographers not having heard of her until very recently. But don’t worry, she’s doing just fine with a carefully curated audience since she started posting videos online in 2013. Belsten, known by her online name ‘Loserfruit’, is a Twitch streamer with 42 million views and over 2 million followers. Belsten’s numbers may be smaller than some others on this list, but Twitch is a notoriously tricky platform to gain a foothold on, so don’t write her off just yet. She’s the second-biggest female gamer Twitch has to offer, playing a mix of League of Legends, Overwatch and eventually Fortnite. She’s also branched out with her YouTube channel of the same name having over 3 million subscribers. 

Belsten rose to fame with her quick wit and video game skill, which has often been showcased to a live audience. Live Streaming is its own category of interesting, requiring an unusual mix of filmography techniques to offset the use of just a single mounted camera to record. A completed tiered reward system helps to encourage subscribers, while she has to interact with her Twitch chat nearly the whole time to ensure they keep engaged – all while being a top performer in a range of video games. This filmographic endurance event can take a toll, but Belsten’s prominence has propelled her to fame and success. With several sponsorships lined up with the likes of Gymshark and elf cosmetics. She’s also got a charitable streak, helping raise over $300 thousand for bushfire relief in 2019. Anyone with that kind of influence, who provides that level of support to charity, is more than OK in our book.

The Inspired Unemployed

These classic Australian larrikins have taken over Instagram in the last 18 months, with the pair reaching over a million followers and widespread acclaim. Matt Ford (27) and Jack Steele (28) got their interest in making videos after losing faith in their daytime jobs as tradies. The lads from Kiama, on the south coast of NSW, have made the most of pandemic boredom by shooting to fame online through their online comedy efforts. Ford and Steele have even breached the fashion industry, with a four-spread cover in GQ and features on Vogue Australia and modelling for Louis Vuitton and Fendi. Not too bad for a duo of self-titled Aussie battlers. 

The pair make the most of their natural flair for acting and comedy by filming sketches, often with exaggerated characters and typical Australian stereotypes. Their willingness to dish it out to both ‘city slickers’ and farmhands alike means their audience is large, while their savviness with social media means they don’t miss a beat in their impersonations of, say, ‘girls when they go out for brunch’. Trademarks of the boy’s work include high production content, with tracking shots and fairly sophisticated editing, plus the use of costumes and of course very large, attention-catching movements. This probably won’t be the first time you’ve heard of these lads, and it definitely won’t be the last.

If you're looking for a videographer and video production company to create your videos and kick start a career like this famous youngsters, look no further. The Jasper Picture Company has an expert team of talented video production professionals who are skilled in producing high-quality videos that will get the results you want from your social media marketing campaign. Contact us today, and we'll show you how our experience can help you reach millions of people!

This week we’re taking you through a behind-the-scenes tour of one of the most special video productions we’ve worked on in recent years. For immersion purposes, we’d prefer you read this in a voice with a charming English accent or any similar documentary-style voice. Just so we’re on the same page, this Melbourne video production spanned four months, 20 languages, 60 volunteers, and one SBS feature,  so if we seem proud, it’s because we are.

The brief

We were approached by North West Melbourne Primary Health Network, who wanted to deliver vaccine information to 20 linguistically diverse communities in Melbourne’s North West. The aim was to reach people who are likely to miss crucial health information. Research has come out backing what we already suspected – that migrant communities were trailing behind other areas of Australia in vaccination rates. For the project, we had to create a compelling health message to reach many diverse communities. Challenging, but not something we’ve shied away from before. 

We also wanted to focus on people’s faces for this project. If you’re based in Melbourne like we are, you’ll know that masks have become almost second nature to us. Add in lockdowns, and many of us – let alone isolated members of foreign communities – haven’t seen faces at all in the last couple of months. So, we decided to focus on letting our community members be seen directly, which also gave a physical picture of our lives post-COVID.

Melbourne Video production creating content for Goodbye Covid
Melbourne Video production creating content for Goodbye Covid

The background

The script was simple, trying to highlight the most important information and what could be reclaimed once everyone was vaccinated. The NWMPHN identified 20 languages that would benefit from targeted medical advice, and we used Language Loop to translate our script into those languages. We kept our script simple and poignant. For this to work it had to be translated perfectly and hit home those universal experiences of Covid. 

Now for the tricky part. The Jasper Picture Company had to locate three native speakers of each identified language, meaning we had 60 volunteers across genders and ages. We also required a community volunteer to check the scripts. By definition these communities were harder to reach than others, so we had to rely on an incredible network of personal knowledge, social media outreach and willing community leaders to find these volunteers. We’d like to shout out our producer Josie who made an incredible effort to put this all together and create such genuine partnerships with these communities. With our volunteers ready, we were ready to get into the thick of it.

The thick of it, AKA filming

The big moment was finally here! We filmed across 4 days towards the end of June, and with such a densely packed schedule we ended up shooting for almost 12 hours each day on the weekend. Our volunteers would arrive, check-in, and practice their lines to get comfortable all before we started rolling. We were lucky enough to use the space down at Bighouse Arts Studio in Coburg, where we could make the most of their recording studio and filming space. The area was fantastic, allowing us to use some seriously impressive sets in which to film the volunteers. 

The scope of this project even landed it a feature in SBS, with two of our incredible volunteers, Mabior Mabior and Nannan Yu, giving even more of their time to this important message. 

We worked like a well oiled machine; greeting, rehearsing, recording and filming each of our 60 volunteers. Thanks to the organisation of our team, and the dedication of our volunteers, we finished up filming as planned on Sunday the 27th of June. Little did we know, filming was the easy part. 

Post-production

We now had hours and hours of footage but needed to put it together. This editing process was long and quite specific, as we had to check the grammar and pronunciations of all the languages, as well as use the best takes from each volunteer. We started with an initial cut of each language, using just the best takes. Then it was checked by NWMPHN, and once they were happy with it, we checked it again using Language Loop to make sure it was linguistically correct. We cleaned them up to just about their final edit and sent them one last time to a community volunteer to get their blessings and advice.

Finally, they were all approved. They were uploaded to the NWMPHN website but most importantly, were given to community leaders so they could be disseminated directly. This was the key, using community members, leaders, and a couple famed singers, meant that these videos were shared directly in their intended groups. Many of them were also uploaded to YouTube, where you can watch a mix here.

The response to our films was incredible. Each community group has come back with compliments, love and support for the videos. We were asked by the NSW government to share them across Greater Sydney and assist with vaccine efforts during lockdown. Our thoughts are with everyone in NSW and particularly south-western Sydney during a difficult time for them.

And that’s how a shoot goes! We’ve left out some of the more arduous details, such as the level of detail in planning by members of our team, as well as some of the more technical work in the filming and production.  If this sounds like something you need help with, contact Jasper Picture Company today and create the right videos for your company and community.

What Is the Job of Each Member in a Video Production Company?

In a video production company, there is a wide range of people who work together to make your finished product. Every member has an important job, and usually, one or more members will be in charge of each task. This post will break down what each person does and how it impacts the final delivered product.

Videography on set of a video production in Melbourne Australia
Video Production on set in Melbourne

Videographer/Camera Operator

The videographer's job is to capture the shots and scenes as they happen. In addition, they are responsible for ensuring that all of the necessary footage is recorded in order to provide an excellent visual representation of the project. Finally, they are responsible for coordinating with clients, having video equipment, recording at the best angle, and producing accurate results.

Depending on the project, they might also be involved in the editing, posting, and distributing. They may even supervise the post-production process, including color correction, dubbing, or editing. The extent of the videographer's duties depends on the size and scope of the video.

Writer/Scriptwriter

A screenwriter has an essential job because there wouldn't be any verbiage in your video without them! A writer typically needs to develop plot points, come up with dialogue, develop characters and keep the tone consistent with the goal of the video. Screenwriters may work to create and write screenplays for TV or film drama, join an existing product, or adapt a story into a script.

Video producer

The video producer is in charge of the overall production. They coordinate with everyone on set, make sure that they are on schedule, know what to do next, and stay focused. Video producers usually hire the director, find key team members, ensure storylines and scripts are to the point, manage finances and even help with editing the final video. 

Regardless of whether they're shooting a Netflix show or a simple 30-second commercial, video producers play a pivotal role in video production. The video producer makes sure that the project brief is filled, completed on time, and within the original budget, ensuring the video is produced as needed by the client.

Video director

The video director is in charge of the filming process. To understand the depth of their role, it's essential first to understand what scale of project they're working on. In large-scale productions, directors play a role in all of the scenes, ultimately shaping the style of the film. This role is so vital that people will seek out or avoid shows or movies from a specific video direction because of the distinct style of shooting.

However, in a video production company, they'll work towards a specific brief instead of taking complete creative liberties. They will honor the client's request, style, and direction. When they direct, it's to the client specifications, not their own ideas. They will still be able to add their creative ability into the film, but it will be shaped a little differently.

Assistant Director

An assistant director's primary responsibility is to carry out what they are told to do by the video producer or film director. When a decision has been made about how a scene should look or be filmed, the assistant director helps ensure that it's followed through. This might even mean completely redoing a scene because one person didn't act correctly or the shot was off, which can add a significant amount of time to the production.

Depending on how large or small the project is, the assistant director may even be able to take the lead on some of the scenes. However, most of the time, they're assisting the main director with any duties or tasks needed.

Sound recordist

The sound recordist's job is to ensure that all of the sounds are captured during production, such as dialogue or ambient noise. Their job includes capturing audio and ensuring it is of appropriate quality, so there are no issues when editing and adding effects later. They will ensure that personal mics are fitted correctly, monitor for malfunctions of audio, repairing and maintaining sound equipment, and assessing the acoustics of the production area. In addition, they work as a liaison among all the production and crew members.

Camera Assistant

The camera assistant's job is to aid the videographer in capturing footage and help with all of their equipment needs. They do this by helping set up lighting, adjusting settings, carrying gear or props when needed, and so on. 

Camera assistants also have an essential role because they often work as a second pair of eyes for the director or editor while filming (if anything goes wrong). This way, nothing precious will be lost from the final product.

Editor/Post-Producer

Video editors are responsible for reviewing all visual and audio footage to create one organized and well-flowing product. The primary duties of a video editor include:

An editor has many roles, but one of them is to edit together shots that are captured during filming into cohesive scenes and sequences. For example, they may need to cut footage between different takes where two actors speak at once to make the conversation seem uninterrupted.

Sound Engineer/Audio Mixer

The audio mixer's job can often mean syncing up video with different types of audio like dialogue or narration. They also might be tasked with making sure all scenes have appropriate levels of volume as well as adjusting recording levels if needed. 

Sometimes the sound engineer will also help out by mixing background noise from their environment (like traffic) into relevant places, so it doesn't drown out voices that would otherwise be difficult to hear during filming. In some smaller-scale productions, this position may be combined with the sound recordist position.

Video production on set - Videographer Matt Jasper filming in Melbourne
Video production on set - Videographer Matt Jasper filming in Melbourne

Why Are There So Many Positions in A Video Production Company?

Production crews have many people on their team because each one plays a pivotal role in creating a flawless production. Without the team working together, it would take a long time to make a high-quality video or film. 

Video production is the most time-consuming stage of video creation. Therefore, each position during the video production process needs to be optimized so that scenes requiring a lot of movement or challenging camera angles can be captured in a quick and efficient manner. 

The production crew must also make sure everything is in order, which explains why secondary individuals are often checking every scene. For example, while a camera operator films and shoots video, assistants check that the scenes or shot was appropriately captured. Continuity specialists and photographers will ensure appropriate camera movement as they are balancing artistic integrity with logistical needs. All of these components work together to create the final masterpiece you see at the movies or on television.

Production crews often work together for long periods of time, which helps them build a rapport with one another and heightens production quality. Directers even have specific crew members that they will choose because they work well together and do a good job.

How Big Is a Video Production Team?

Most productions, especially for TV or movies, require a large camera crew. The size of the team will depend on the production's needs and how fast it needs to be completed. You can have up to a hundred crew members if you include assistants and other vital personnel, while smaller productions will have a handful of people working on a task.

On a smaller production, these roles are often just combined. Most small camera crews are extremely small and usually consist of a Director, the Camera Operator, an Audio Engineer, an Assistant Camera Operator, and maybe one or two additional crew members. In video production, a single person may be responsible for capturing both video and audio.

A production team is tailored to the project that comes their way. To determine how many crew members a videographer will need for your production, the first thing to consider is what aspect of the video production does the project requires. Does it need live actors? Is it a documentary that doesn't use any actors and instead focuses on the landscape? 

A production crew on a video project must oversee the whole product as well as capture the images and sound. There are also many roles in the post-production crew that have to work together as well to create your final product. Understanding what the roles are on a production crew will help you know why so many different people are involved in single video production and how essential they are to creating a high-quality finished project.

Get Started with Your Dream Video Project Today

As one of the top videography companies in Melbourne, The Jasper Picture Company has helped many clients with their video marketing needs. We offer a wide variety of services to help bring your dream project to life. Contact us today if you need professional videography services.

There’s a certain beauty to the slick, standard corporate front-page videos you see on website front pages. It’s like walking into a home and seeing the living room; it’s a starting point for how you feel about the house and the people who live in it. Everyone’s is different, but a lot of them look the same. Plus you tend to remember the ones that are really weird or poorly designed. The difference now is that as we enter the 2020s, most of us have seen more of those videos than living rooms. 

Your front page video says a lot about your brand, your services, and yourself. It’s often the one thing users will check out and use as a reference point for their thoughts. It’s their first impression and the clearest expression of the organisation. Making sure to sell yourself well on your front page video is a key element of almost every businesses’ marketing strategy.  

So how do you actually do that? It’s a fair question, given every company and their dog will have a front page video and nowadays many of them look and feel the same. Every organisation is different and will benefit from different strategies, but here are some general tips that will help no matter how the type of front page video you’re looking to create.

1. Set your goals

Try to understand exactly what your video is looking to do. Having a clear idea of what you want your video makes it easier to set out what type of response you’re aiming for, and how exactly to get there. The reality is that not everyone has the budget to blow away their competition and the focus should be on making the most of what you have. For others, standing out is crucial as holding space in a competitive field means if your brand isn’t memorable, it’s left behind. For some professional services, standing out is far less important than ensuring professionalism and class through sleek video design and high production value. These are all valid ways to approach a front page video and can complement existing marketing strategies. 

Typically, the main things to determine before you create your video are:

Keeping these in mind will help guide you in the right direction, and provide clarity throughout the process for you and your video production team.

2. Nail your soundscape

So you’ve got cheesy elevator music. Inoffensive generic happy-corporate music. Maybe you’ve got sound effects from the destination you’re filming at. Whatever it is, the sound quality and effectiveness in your front page video is a crucial aspect of how it’s received. The difference between high quality and poor quality sound is marked, and often the thing consumers use to determine the quality of production. The key is that a good soundscape complements your video, and shouldn’t be the most notable thing about it. If it’s what users focus on when they watch your content, good or bad, the soundscape isn’t ideal. 

But that’s not to say that sound isn’t the most important part. While the background music and possible effects should be subtle, the use of voiceover to explore your brand should be what your website visitors notice. Modern internet users are increasingly less likely to watch your video with full attention, so making sure that the key information can be delivered through voiceover – if you choose to use that in your video – is key to making sure that any scrollers or tab-changers are still hearing about you. If you use a voiceover, make it noticeable and make it work for you.

3. Show that you’re real

If you’re not a multinational conglomerate, the personal touch and uniqueness of your team should always be one of your selling points. Your brand is your people, and reminding users if that is a great way to generate authenticity and quality of service without needing to prove the skills of every single person you have working for you. Many firms will utilise ‘Meet the team’ or similar types of videos, and nowadays front page videos often include the owner or CEO welcoming visitors to their website and sharing their vision with them.  Detailing a bit of the history of the organisation also helps remind viewers that there is a tangible organisation, something more than a logo or a slogan. By exploring the history, and showing off your workers, you can resonate with viewers who will get a better understanding of the values of our workplace, and also gain their trust as passionate employees. However, keep in mind that you’re represented by those you feature, so try to avoid including employees in promotional material if they’re uncomfortable being filmed or have tomato sauce stains all over their work shirts.

Framing tells the story

How you decide to frame your video can have a large impact on how it’s received. The lighting, colour schemes, and even the dimensions of the film all alter how the message is delivered. This tip is more technical, so before we start we’d like to remind our readers that Jasper Picture Company delivers quality video production to suit your needs, even if you’re not sure exactly what they are. Jasper Picture Company is a Melbourne-based videography firm that can show your story, ensure high-quality video production and provide bespoke content creation.

For the classic front page introductory video, the 16:9 film with a more neutral palette will deliver a sense of professionalism and quality. Using mid shots of employees, intermingled with close-ups and action shots can reinforce the human touch mentioned earlier, while the use of yellows and oranges do the same. For health-related videos, the use of greens and a large spectrum of colour can help, while shots of people gathering and laughing support the feeling of health and community. Overall, it depends on what you’re trying to achieve, but get comfortable learning about these aspects and see what works for you. 

And remember: if all else fails, you can always use a 3-minute video of a koala loudly eating gum leaves. Sometimes, you can’t beat the cute factor.

The best way to get started is to work with The Jasper Picture Company, one of the leading video production companies across Australia. Working with a video production company is a guaranteed way to find the results you're searching for from your video marketing campaign. Set up a call today to find out how we can work together to create the video of your dreams.

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