Is There Any Point?

Category:
Author: Saacha Neilson
Date: April 6, 2021
Livestream

Is there any point?

Video production companies are a dime a dozen. Everyone seems to know someone who knows someone else who creates video content.

Most companies will use similar cameras, similar video edit programs and similar sound and light packages.

So how do you choose who to work with?

On a fundamental level, at The Jasper Picture Company we like to work for people we care about, people who share similar ideals to us, people who see the world in the same way. Find a company that shares your view of the world.

In video production, often the differences come about before the camera is even taken out of the box. It can be about what questions they ask, what details they require to make sure you achieve what you are trying to achieve. Why spend a ton of money on something if it’s not going to get you what you want? It would be like buying a car with only three wheels or a shovel without a handle, you just wouldn’t do it.

Video production needs to be focussed first and foremost on making sure that the right people watch your video and act on whatever it is that you are trying to do. Maybe you are creating a fundraising video campaign for a charity. There is no point showing your video to people who can’t afford to donate.

The video production team you work with should be asking a ton of questions. Who are your competitors? Who is your target audience? Where will your target audience watch the video? They need to be digging down and finding an idea, finding a way to make your videos stand out from the crowd. Knowing who your opposition is makes it easier to come up with an idea that no one else is already doing. There is no point creating video content that is exactly the same as the competition down the street.

Knowing your target audience is imperative. They need to be creating video content specifically with that audience in mind simply because otherwise there is no point. If your audience hangs out in a particular Facebook group then the video needs to be shown there. If it’s TikTok, then it needs to be there, otherwise there is no point.

Think about what questions you are being asked and ponder the real question, Is there any point? If there is, do it, there is no better way to communicate with an audience than with a well-constructed, well thought out video made with your audience and goals in mind. Get in touch so we can ask you a ton of questions.

Whatever you hope to create, you can be sure we will be able to help you out. Give us a call on our new phone number, 1800 JASPER or, if you need some more ideas on what we can do, feel free to check out our work on Vimeo or read our past blogs.

Video production needs to be focussed first and foremost on making sure that the right people watch your video and act on whatever it is that you are trying to do. Maybe you are creating a fundraising video campaign for a charity. There is no point showing your video to people who can’t afford to donate.

The video production team you work with should be asking a ton of questions. Who are your competitors? Who is your target audience? Where will your target audience watch the video? They need to be digging down and finding an idea, finding a way to make your videos stand out from the crowd. Knowing who your opposition is makes it easier to come up with an idea that no one else is already doing. There is no point creating video content that is exactly the same as the competition down the street.

Knowing your target audience is imperative. They need to be creating video content specifically with that audience in mind simply because otherwise there is no point. If your audience hangs out in a particular Facebook group then the video needs to be shown there. If it’s TikTok, then it needs to be there, otherwise there is no point.

Think about what questions you are being asked and ponder the real question, Is there any point? If there is, do it, there is no better way to communicate with an audience than with a well-constructed, well thought out video made with your audience and goals in mind. Get in touch so we can ask you a ton of questions.

Whatever you hope to create, you can be sure we will be able to help you out. Give us a call on our new phone number, 1800 JASPER or, if you need some more ideas on what we can do, feel free to check out our work on Vimeo or read our past blogs.

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