Post Tagged with: "film"

knowing your audience

Knowing your audience

Video Production Blog Knowing your Audience. There’s something intensely satisfying about watching something and feeling like it was meant just for you. Well, maybe not when Facebook ads pop up about the exact thing you talked to your friend about. That feels creepy. But instead, an instructional video that shows the exact problem and how you can solve it, or a front-page service film that offers you precisely what you’re looking for. We’re certainly guilty […]

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sound in film - video production techniques

Sound in Film

Catchy radio-jingles you hear on the way to work. The screech of tires in an RACV ad. The loud foghorn that plays after radio hosts pull an ‘epic prank call’ by ringing someone’s mate. What do these have in common? Aside from haunting us on the morning commute, these are all examples of sound being used to help deliver a message. From radio ads to corporate videos, sound is fundamental to crafting the emotions and […]

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The Basics Of Colour In Film

Colour is everywhere all the time, and like many things that are everywhere, it’s easy to forget just how much of what we perceive is based on colour. Most of us will remember a point in time when our English teachers tried to show us how colour is used by authors and directors with obvious examples. “The curtains were blue because the main character was sad”, or something along those lines, was a standard line. […]

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