How You Can Support The Arts As We Open Up The sun is out and the weather is getting warmer. People are walking up and down the streets of Melbourne with a smile – a grin, even – on their faces. Christmas ads are showing on TV and the usual songs seem catchier than usual. You can feel something is different. What exactly is going on? To the delight of almost everyone in the state, […]
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The Basics Of Colour In Film
Colour is everywhere all the time, and like many things that are everywhere, it’s easy to forget just how much of what we perceive is based on colour. Most of us will remember a point in time when our English teachers tried to show us how colour is used by authors and directors with obvious examples. “The curtains were blue because the main character was sad”, or something along those lines, was a standard line. […]
Read MoreThe Young Australian Stars Making It Big In Video Production
The Young Australian Stars Making It Big In Video Production Buckle up besties, it’s time for International Youth Day!! Alright, so maybe the team at The Jasper Picture Company should leave the slang to the kids. Fine by us, we’ve got plenty more hip-young things to talk about. Film has moved far beyond the traditional 90 minutes in a cinema, thanks to innovation and a certain pandemic. Today’s top under-30 filmmakers are YouTube stars, savvy […]
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Video Production Crew – Who Does What?
What Is the Job of Each Member of a Video Production Crew? In a video production company, there is a wide range of people. All work together to make your finished product. Every member has an important job. Usually, one or more members will be in charge of each task. This post will break down what each person does and how it impacts the final delivered product. Video Production on set in Melbourne Videographer/Camera Operator […]
Read MoreVideo Production and Marketing: Connect With Target Audience With Them
Connecting with Your Target Audience Using Video Production and Marketing As a business owner, you want to be able to reach your target audience. You know that marketing is the key to success, but what about video marketing? Video production is one of the most effective ways for businesses and individuals alike to connect with their target audience. Not only are you able to provide value to your audience through video production, but you’re also […]
Read MoreWhy Selling Is Now All About Video: Sales Tactics Post Covid
If you are a salesperson, you know how important it is to connect with your customers. You need to know selling is all about video. Since COVID-19, salespeople have had to shift their tactics and find new ways to market their products that don’t include face-to-face meetings or live demonstrations. However, it’s clear that moving in a digital direction is the way to go. Online sales have steadily increased 32.4% year over year since 2020, and they’re […]
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The Ultimate Social Media Video Guide in 2021
The Ultimate Social Media Video Guide in 2021 Video Production for the socials. Video is one of the most important aspects of your social media marketing. It’s no secret that people are watching more and more content on their phones, tablets and laptops every year. In fact, 78% of people watch online videos every week, and 55% view them every day. Customers prefer videos because they can be made full of emotion, captivating, and exciting. While content […]
Read More5 Tips to Survive Lockdown 4
Written by Charlie Staindl And we’re back with another Lockdown! If you’re living outside of Melbourne, or inside Melbourne but under a rock, you might be whistling with glee as you continue your day-to-day COVID-normal lives. Sadly for us who live in Australia’s second-biggest city, we’re stuck in our homes as we wait for an even more contagious variant of COVID-19 to die down. But just because we’ve done it before, doesn’t mean it gets […]
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On the road during Covid: filming one of our largest projects ever
On the Road During Covid: Filming One of Our Largest Projects Ever Travelling in Australia has become more important than ever. Usually, in order to get away, you have to wait for a long weekend or use a cheeky sick day to make the most of your time. However, for two of our team, travel and work became one and the same as they drove around Victoria, capturing all the beauty it had to offer. […]
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DIY Business Video Production
There are many occasions in a company’s life when video production is required but not the video production company and the price tag that goes along with it. They might be day to day short videos to keep up your social media video presence. Front of mind marketing is a thing, where if you get in front of potential customers often they will remember you when the time comes to make a purchase. Day to […]
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