The 5 Videos You Need on Your Website

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Author: Saacha Neilson
Date: May 3, 2021

Including videos on your website is a guaranteed way to get more eyes on your page and bump up your standing in Google. But which videos do you pick? We've gone through and created a definitive list of the types videos proven to get the best results.

Above the fold 

Above the fold videos follow a basic idea: show rather than tell. Now these videos are simple. No audio required, all you need are some great shots of you and your team doing what you do. Captivate your audience and keep your page interesting with a dynamic and elegant example of all you offer.

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Testimonial 

The testimonial video can be a game changer and is as easy as all get out. Record your favourite clients talking about how amazing you are, how great your services are, and how easy your website is to use. The confidence they have in you will be quickly translated to any potential customers and all you need is  quick shoot and a quick video to pass on invaluable information in the most engaging way

Product demonstration

Whether you’re selling a product or offering a service, demonstrate the potential of your company and how exactly you tick. If it’s a product, highlight the ease of its use, the seamless design, and the incredible outcomes your clients can achieve. Provide not only a product but a resource to ensure your customer uses it effectively. If it’s a service you offer, show them how easily you work and how reliable your services are. Demonstrate the process should a customer pick you. These videos are easy to make and provide a sense of comfort often missing in online shopping.

Meet the team

When it comes to landing a job or a client, creating a sense of familiarity is crucial. We all know that finding a job often rests on who you know, we are much more likely to hire people if we feel we know them or have a personal connection to them. Finding business to work with or clients follows the same vein. A video which introduces members of your team and provides insight not only into their role but them as people can help create that bond and that sense of trust. Keep it cheerful, lively and welcoming, and watch the clients roll in.

Behind-the-scenes

When a potential customer is looking online, they’ll choose the company which not only offers what they’re after but which they feel they can trust. But how do you demonstrate trust? A behind the scenes video of you at a meeting, packing products, and talking customers through what you offer can help forge this trust. These videos create a sense of transparency and accessibility. They can be short and sweet, with lots of smiles from your staff to demonstrate how fun your workplace is and ultimately to prove that you are the best option.

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Whatever you hope to create, you can be sure we will be able to help you out. Give us a call on our new phone number, 1800 JASPER or, if you need some more ideas on what we can do, feel free to check out our work on Vimeo or read our past blogs.

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