If you are a salesperson, you know how important it is to connect with your customers. Since COVID-19, salespeople have had to shift their tactics and find new ways to market their products that don't include face-to-face meetings or live demonstrations. However, it's clear that moving in a digital direction is the way to go.
Online sales have steadily increased 32.4% year over year since 2020, and they're now up 39% in Q1 of 2021. Customers are now more than ever willing to buy online without meeting with a salesperson or seeing the item in person. This provides a unique opportunity for salespeople to optimize their websites and give all the information clients need to make a purchase.
While it's important to have text content and provide images of your products, the best way to transfer knowledge to a buyer on your website is through professional video production. Your videos can be used to show the product in action and answer questions that come up during the purchasing process. In this blog, we'll explain why video is so crucial to your digital strategy and how to create a buyer's journey through a series of videos.
Why Do Customers Prefer Video?
It's no secret that video can be a powerful tool for marketing your product because it offers an opportunity to show off your products and services in action. However, did you know that more than 72% of consumers prefer video instead of text when they're trying to learn about a product or service? There are tons of reasons why your customer prefer video over any other type of media, including:
Video has a lasting impact on people, which means it's easier for them to remember your company. Text can't compete with the edge that video marketing gives companies. This is because it combines both images and sounds, which are very impactful forms of media. Simply by providing video content for your visitors, you're making it easy for them to remember you, leading to more prospects and eventually more sales.
Videos are an excellent tool for teaching customers how to use your product or service and answer any questions they might have. This is especially important if you have a hard-to-understand field or topic, as video can make it easier to understand. It also eliminates the need for someone else to interpret your marketing campaigns. Customers don't want to deep-dive through your web page to find the content they need. They want it to be readily available, and video is the best option for this.
Responsive design is something this is highly talked about in digital marketing. Having a responsive design means that your content should be able to load on any device type or size. If it can't be adapted on multiple devices, you're unlikely to keep your customers on your page for a longer period of time. Thankfully, video content is adaptable on almost every device, whether your customers are viewing from desktop, laptop, tablet, or mobile phone.
You can use video to create a sense of urgency, increase the conversion rate, or add more personality and human interaction to your business. This is especially useful if you're operating in competitive industries with lots of geographically dispersed competitors. With video marketing, you can engage customers without having them physically come into your store or office location.
How To Create A Buyer Journey Through Videos?
It's clear that there are many benefits to creating videos for your customers. They're easy to digest, they provide knowledge at your customers' pace, video content lasts longer than text, and is more likely to be consumed by viewers. But how do you optimize your websites and create a video that actually persuades potential buyers?
It's recommended to include three videos on each product or service webpage to ensure sales. Each video is intended to target your ideal customer for a particular service or product by delivering a specific message to push your customers closer to purchasing, similar to a sales funnel. We've broken down each video type to help ensure your webpage is appropriately optimized.
Video #1: General Introduction
The first video on your webpage should focus on introducing your product or service. It should be one of the first things your customer sees when they visit your webpage. This video is intended to give potential buyers a first impression of the product or service, who you are, what you do, and why they should buy from you. Your product or service solves a problem, and this video should give an overview of how it does that.
It's important that this video is to the point. You don't want to bore your customers by giving them too much information or including talking points that aren't important. Stay consistent, provide a brief video that is short and concise, and you're on the right track.
Video #2: Testimonial
After your general information video, you'll want to include a testimonial video about halfway down the page.
Testimonials are video clips of people discussing their experience with your product or service. You should have a video on your website that shows customers talking about how they feel after using the product and why it's important to them. These videos can effectively entice potential buyers because you're giving customers an idea of what it feels like to purchase the product.
It's also proven that reviews convert potential customers into paying customers. In fact, 84% of people trust online reviews as much as they trust recommendations from friends. Consumers don't like to purchase something that won't work for their needs, which is why they often turn to reviews before buying. By providing a video that shows why customers love your product or service, you'll be able to entice customers and increase sales.
Video #3: The Next Steps
After a potential customer has viewed all of the information on your webpage, you'll want to direct them into the next steps of the buyer's journey. This is also known as a call to action. Think about what you want your customers to do after learning all of this information. Are they supposed to be signing up for a masterclass, purchasing a product or service, or scheduling a consultation?
Let the potential customer know what to do next now that they have all of the information they need. Hold their hand and take them through this step.
What Else Should I Include On My Page?
Your videos should have photos and text to support the messages in your videos. The idea is to give your visitors enough information on one page to convert them from potential customers to paying customers. The type of content you'll want to include may differ depending on your industry, product, or service.
However, every business will want to make sure that common questions are answered, and customers understand your product or service completely. If they can't get their answers from your business, they'll end up going somewhere else.
How Do I Get Started With Video Production?
While anyone can take a video with their iPhone, that doesn't necessarily translate into a compelling, high-quality video. You'll want a video that provides a sense of professionalism, engages the viewer, and has persuasive content.
A professionally produced video that is backed by a video strategy will promote your business by showcasing its vision in an engaging way. It can be used as a marketing tool to help convert customers without having them physically come into your store or office location.
Suppose you're ready to get started with your Melbourne video production. In that case, the first step is to find a high-quality videographer, such as The Jasper Picture Company, who can help ensure you're converting customers. At our video production company, we work as your partner to help create video content that engages, inspires, tells a story, and intrigues customers.
Selling Is All About Video.. And Your Videographer
Video has become a powerful tool that engages the viewer with compelling content. A professionally produced video can help promote your brand and convert potential customers into paying customers. By taking the time to create a buyer journey through videos, you're able to increase sales and take advantage of an ever-growing industry.
So, what are you waiting for? Get started today and find out how adding video to your sales process can positively impact your bottom line. The Jasper Picture Company is here to help with all of your Melbourne video production needs! Book a call now so we can provide you with the best service that will ensure an outstanding outcome on your website. We guarantee it's worth the investment! What could be more satisfying than seeing increased conversions just by integrating videos into your selling strategy?