Video Production for Health Professionals: Everything You Need to Know

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Author: Matt Jasper
Date: July 5, 2021

Video can be a powerful tool for health professionals. It's the perfect way to convey information, show procedures, and create connections. From healthcare facility employees to doctor-patient communications, video is becoming an integral part of how we operate in the medical universe, allowing you to connect and interact with your audience in ways you never could before.

As health professionals, it's essential to stay on top of the latest trends and technology so that you can care for your patients better. In this blog post, we'll discuss how video production can be used as a fantastic tool in your practice!

Working in Melbourne our video production company has sent videographers in to St Vincents Hospital Melbourne during the pandemic to get the stories out.
Our video production company has created a lot of content for St Vincents Health across Australia.

Why Is Video Essential To Healthcare?

The healthcare industry has been using technology for years. This includes everything from electronic medical records to online consultations with experts around the world. However, not much has changed when it comes to the way we connect with our employees or patients.

Since 2020, we've seen a fundamental shift happening where medical appointments, education resources, and clinics have all turned digital. So now more than ever, it's important to provide unique, engaging ways to reach your customers and staff. In fact, 80% of customers say that experience an organization provides is just as important as its services.

Healthcare practices are innovating in this space by transforming video into something more than just a one-way message. Instead of just talking at your patients, you can now demonstrate your message and break down communication barriers.

By using video, you can clearly and concisely demonstrate complicated medical procedures or treatment. You can also use it to directly address patients' concerns by showing them the results of a procedure from start to finish. And with mobile devices becoming increasingly popular in healthcare, they are an excellent platform for video distribution as well! 

The Top 8 Ways To Use Video In The Healthcare Industry

There are tons of ways to make an impact in your industry by integrating video production into your organization. We've put together the top ways in which providers in the healthcare industry use video production to reach their potential patients, current clients, and staff.

  1. Educational Videos for Patients

Creating a short video that breaks down complicated procedures or treatments will help your patients better understand the process and what they can expect. This is an excellent way to help prepare and educate patients who are nervous about upcoming visits with you, as well as those seeking advice after being discharged from your care.

Maybe you want to educate them on how to check their blood pressure or what causes high cholesterol in adults. It might be as simple as an instructional video on how to prepare for your first visit. Your patients will benefit from being able to watch a video to learn this important information, and your staff will save time by not having to answer the same questions over and over again. Get a production company in to spend time with your staff and patients and the stories will flow. Remember, people are more likely to watch a video than read a whole bunch of text.

  • Creating Awareness Videos

The easiest way to keep your patients informed on what's happening in your hospital or clinic is through video! You can provide patients with an update of the latest news in your clinic as well as share important safety information such as a recent hospital-wide outbreak or infection control tips. You could also create videos on new treatments and procedures that you offer in your office for patients who are curious about what's available to them. These are great videos to play in your waiting area or inside individual treatment rooms.

  • Share Important Health Messages with Patients

Coronavirus has encouraged many facilities and clinics to create videos that explain proper handwashing procedures and how patients can take care of their health during this unprecedented time. Videos can also be used to remind patients about upcoming appointments and provide them with a visual of what to expect when they get to your facility.

Video production is a great way to reach your patients and keep them engaged with the important messages they need to know in an easy-to-understand format. The best part about videos is that they're scalable, meaning you can post videos on social media or embed them directly into other platforms like blogs or websites to reach more patients!

  • Share a Message from Your Doctor/Nurse

Most people don't mind it when they get an email from their doctor. However, adding video production to your messages creates a powerful way for healthcare providers to improve communications between staff and patients.

In a video, you can include your contact information in the beginning so that people know who they are speaking with at any given time. You could also keep it personalized by having a short introduction about yourself or introducing other members of your team when appropriate. This will help differentiate yourself from other clinics or facilities in your area by adding a personalized feel to your patients' messages.

  • Showcase Procedures to Your Staff

If you're a doctor, nurse, or any other type of medical professional who regularly performs certain procedures and wants to get your staff up-to-speed on the latest developments in the field, consider using live demonstrations with our Melbourne video production team.

Video is the perfect vehicle to showcase procedures without the investment of time or money that comes from live demonstrations or coordinating schedules. This is a great way to keep your staff up to date with new techniques and standards of care, such as training your doctors on new government regulations related to specific procedures. Plus, it helps create a library of resources that staff can reference if they have any questions.

  • Introduce Your Staff

People choose health professionals based on who they feel comfortable with and trust. In addition, they want to know that their providers are credible, caring, and understanding of their needs. With video, you can introduce your staff, which will help build that patient-provider connection.

If you are a doctor or nurse who works alone, video production is an excellent way to show people what they can expect to get if they choose you over a more extensive facility. If you work with other doctors and nurses, this becomes even more important because it helps to highlight each individual and what they offer for incoming patients. With the vast number of facilities available for patients to choose from, you want to make sure that yours stands out from the crowd.

  • Educate Staff On How To Have Tough Conversations

It's never easy to have tough conversations with your patients about things like cancer treatments, organ transplantation, or other serious health issues.

There are many topics that healthcare providers don't feel comfortable talking about and hiring a professional videographer to help create these tools can be an excellent way for you to train staff on how they should handle these difficult discussions without feeling overwhelmed.

For example, you could create a video that walks your staff through the process of having conversations about end-of-life care with patients and their families without feeling like they are intruding or causing any discomfort for those who are in the thick of it.

  • Recruitment Videos

Why would someone want to work for you? Video is a powerful way to highlight your culture, staff members, and all the awesome things happening in their day-to-day work. Projects like this can be an excellent tool for recruitment purposes when you need to find qualified applicants quickly or attract a specific type of person to your facility.

For example, suppose you run a hospital that has been recognized by various sources for delivering the best treatment in Melbourne. In that case, it makes sense to have a videographer create a video that is an echo of your culture. You could show interviews with staff members who have years of experience at your facility and explain what sets them apart from other places they've worked in before. You can also include testimonials from patients who have received excellent treatment at your Melbourne facility. Example here.

Why Do Health Professionals Need videographers and a video company?

There are endless ways to integrate video into your practice. However, as professionals in the health industry, it's essential that the content you produce properly reflects your facility. If you create low-quality videos, customers will perceive your practice to be low-quality and not worth their time.

That's why The Jasper Picture Company is available to work with you and your staff on a project-by-project basis. We'll produce professional videos that will help you get the word out about your services, showcase new treatments or procedures, educate patients on complex topics, and more! We also offer retainer services, give us a call to check how we can help.

As a video production company we have spent a lot of time during COVID creating video content in languages other than English.
Our CALD videos for NWMPHN featured in Health Victoria magazine.

Get Started with Your Healthcare Video Production Today

The Jasper Picture Company are experts when it comes to video production in healthcare, especially since we have worked extensively in this field. We have the writers, producers, videographers, and more to get the job done right the first time. We work extensively for the St Vincent’s network across Australia, Victorian Rural GP Program, and North Western Melbourne Primary Health Network. 

The possibilities are endless! The Jasper Picture Company is here to help with all of your Melbourne video production needs (We have crews all over Australia as well) ! So, book a call now with our expert videographers and producers who can provide outstanding service and even better results. 

While you are here why not have a read about one of the biggest healthcare projects our video company has worked on here.

Also, we created a ton of CALD material for NWMPHN you can read about it here.

Need video content and you aren’t in Melbourne? Maybe Sydney, click here or Brisbane. Click here. We have crews all over Australia and the region.

You might also be interested in finding out why we want to make you cry. Click here.

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