Zoom has become as common for businesses as stolen stationary and passive-aggressive email responses. But how can you best utilise live streams and online meetings to set yourself apart and keep your audience engaged? You will know this in this secret to the perfect livestream. 1. Pick the right platform for your live stream Contrary to popular belief, there are multiple options available for hosting a Livestream. How do you decide which is best? Well, […]
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Is A Retainer Right For You?
What is it and how does it work? A retainer is a small sum of money, paid in advance which guarantees that clients can access services over a long period of time. This may be for a long-term project or smaller services each month. Retainers may look a little different from one another. For example, a classic retainer will include a fixed price per month and may create several projects in that timeframe whilst a single […]
Read MoreHow To Start Your Next Campaign
Starting off a new marketing campaign can be difficult. Some of you will have marketing budgets, some of you won’t. My thought on marketing budgets is that if your marketing is working, and if it is driving sales and profit, surely the budget shouldn’t be limited. If it is working, it should be ramped up to drive more sales and more profit. Ideally, your video strategy this year will be about testing, every day, to find a campaign that works. Then […]
Read MoreWhat To Watch In Lockdown
So we’re back in lockdown. It is what it is. But, since we’re all stuck at home and quarantine anxiety may be on the rise, we thought we would offer you some of our best film and tv recommendations to help take your mind off of the everything. First off, DON’T WATCH CONTAGION. Just don’t. I don’t know why it was so popular in the first lockdown but don’t start watching it now. If you […]
Read MoreVideo Production for Small Business: How to Create Content without Breaking the Bank
Video Production for Small Business: How to Create Content without Breaking the Bank “Matt — hold up! I just run a small business. How can I afford professional video production?” It’s a fair question. A basic video shoot and edit can cost anywhere from $3,500. How can a small business, as a sole operator, get professional video production for their website or social media … and be able to fit that within their budget? The first bit […]
Read MoreThis is your sign to try a VNR
Covid am i right? If there is one thing that covid hasn’t affected it is communication, but it has affected the way news crews work. Many news teams across the country have been split into groups. Groups that are isolated from one another in case of an outbreak. What it ultimately means is that there are generally less news crews on the road day to day meaning less chance of them turning up at your […]
Read More21 video ideas for 2026
1. Training Designed for internal use, it would help train those within your company in relation to new tasks, new legislation etc. 2. Recruiting Video How do you attract the right staff, with the right attitude? Produce a video for external use that highlights all of the reasons why potential employees should be working in your business. 3. Onboarding When you hire a new staff member have them watch an informative video that explains to them the […]
Read MoreWe Want To Make You Cry
Or laugh. Or maybe we’re trying to make you nervous. The whole point of marketing is to illicit emotional reactions from your audience. To read them and know how to grab their attention. And though reading minds may seem impossible, there is a secret weapon to master this content to audience connection: Empathy. Empathetic content is highly valuable within video marketing. Whether you’re a B2C or B2B enterprise, empathic content can cultivate your relationship with your […]
Read More8 Tips to Nail the Interview
The Ultimate Interview Guide Nailing the interview always feels impossible but this simple collection of tips can make the difference between a rambling mess and the perfect soundbite. For the interviewer Now, these may seem obvious but following these tips will ensure your interview is clean, precise and enjoyable. 1. Check for Background Noise There’s little worse than filming an entire interview and realising all too late that an aircon was on the whole time […]
Read MoreHow to get a Job in Video Production
So you’re looking to start a career in video production? While it can be a tough industry to crack into, there are certain steps you can take to help ensure not only that you get your foot in the door but that it swings wide open. 1. Always Network The secret key to life: network! You don’t need to be the best in the class or have the fanciest equipment to get a great job […]
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