In this guide, I break down how Melbourne retailers video marketing works, why it is so effective, the best types of video for retail and how both physical stores and ecommerce brands can use video to drive measurable sales.
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Articles by Matt Jasper
How Melbourne Recruiters Can Use Video for Hiring
Job ads that include video receive 12% more views and a 34% higher application rate than text-only ads. Once you know that, it becomes clear why video is now one of the most effective tools for attracting better talent and helping candidates make confident decisions earlier.
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How Melbourne Local Councils Can Use Video Better
After a decade of working with nearly a dozen Melbourne councils, we have seen how the right video strategy can improve community engagement, clarify complex messages and bring local stories to life. This guide brings together practical lessons that councils across Melbourne can use straight away.
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How Melbourne Cafés and Restaurants Can Use Video
If you’re running a café or restaurant in Melbourne, you’re operating in one of the most visually driven food cultures in the world. People don’t just want to know what you serve, they want to feel what it’s like to be there.
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How Melbourne Businesses Can Build Trust With Video
A little while ago, during a shoot, a client looked at me and said: “Matt, make sure we look real.” Not perfect or glossy, and not like an Instagram feed where everyone looks like they have the same face. Real. I’m hearing this more often. Melbourne businesses no longer want flawless, polished video content. They want something human, something that feels like the people who actually work in the business. People are tired of filters. […]
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How Long Does It Really Take to Produce a Video in Melbourne?
A Complete Timeline Guide for Businesses If you’ve ever booked a shoot in Melbourne between spring and summer, you probably already know the drill — the morning starts with clear blue skies, and by lunchtime you’re dodging sideways rain or hail.Last October, we filmed two interviews in Southbank, drove 12 minutes to Port Melbourne, and immediately had to pause because of a sudden hailburst. Classic Melbourne. For many business owners planning their first video, this […]
Read MoreWhy Professional Videographer Videos Still Outperform DIY Content (Even in a UGC World) – Melbourne Edition
Melbourne is full of creators. With smartphones getting better every year, almost anyone can film a quick clip, post it online and see engagement instantly. User-generated content is everywhere—and some of it performs extremely well. So it’s understandable that many Melbourne organisations wonder: “Do we still need professional videography?” But while DIY clips and UGC are great for fast, casual updates, they don’t replace the quality, clarity and trust that a professional videographer in Melbourne […]
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Video Production Services: What Has Changed in Melbourne Over The Last 11 Years?
When I started The Jasper Picture Company back in 2014, the world of video production services in Melbourne felt very different to what it is today. Cameras were heavier, lighting setups were larger, and most clients wanted one carefully polished video each year. A lot of the work was predictable. Live streaming existed, but only in the broadcast world. Most people never touched it. Over the years, everything has shifted. Some changes have been exciting. […]
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Top 10 Biggest Mistakes Made When Producing Video
Producing video should be a simple and enjoyable part of your communication plan, but for many organisations it becomes harder than it needs to be. People jump in with a camera or a phone, or they buy gear they do not need, or they start filming without a plan. Before they know it, they have spent time and money on something that does not tell the story they hoped for. We see this all the […]
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Top 10 Reasons Your Brand Needs Marketing Videos
Running a business in Australia—especially in Melbourne—means more than just telling people what you do. Your potential clients don’t just want to read about your brand—they want to experience it. They want to hear your voice, see real faces, and understand your message clearly and effortlessly. This is exactly why marketing videos have become essential for brands that want to connect, engage, and grow. Video is not only for big brands. It is for any […]
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