The “One-Shot” Obsession is Killing Your ROI Most Melbourne marketing managers approach “commercial video” like a traditional TV spot. They spend $20k-$50k on a high-polish 30-second ad, run it for a month on LinkedIn or during a local broadcast, and then let it die in their archive. In 2026, that’s not a strategy—it’s a donation to the platform. At The Jasper Picture Company, we’ve shifted our commercial philosophy. We don’t build “ads.” We build content […]