Post Tagged with: "corporate video"

The Difference Between Footage and Story in Business Video - What's your story?

The Difference Between Footage and Story in Business Video

January 24, 2026 0 comments

Why most organisations fail to understand the difference between footage and story? Most organisations believe they are telling stories.They’re not. They’re collecting footage and hoping meaning appears later. This has nothing to do with cameras, editing, or budget. It comes down to intent. And it’s the single biggest reason business videos fail to land, even when they look polished and professional. Once you understand the difference between footage and story, it becomes obvious why so […]

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Why Video Production for Financial Advisory Firms in Melbourne Matters

Why Video Production for Financial Advisory Firms in Melbourne Matters

January 23, 2026 0 comments

(And Why It Might Be The Missing Piece) If you’re running a financial advisory firm in Melbourne, you already know the business has become more challenging than ever: saturated market, high client expectations, heavy regulation, and the added burden of building trust from scratch. That’s where video production for Financial Advisory firms isn’t just “nice to have”, it can be a powerful differentiator. In this post I’ll walk you through the key challenges financial advisers […]

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Matt Jasper Filming a corporate video in Melbourne for Whitehorse City Council

5 Common Mistakes to Avoid in Your Next Corporate Video

August 19, 2025 0 comments

Corporate video production has gone from being a nice extra to a central part of how businesses share their story. Whether it is to attract new clients, explain what you do, or train staff, video has become a vital tool. When done well, it can win attention, build trust, and drive action. But when it goes wrong, it wastes time, money, and credibility. Many businesses slip into the same traps when making videos. They either […]

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writing a breaf

How to Write a Video Production Brief

November 11, 2022 Comments are Disabled

How to Write a Video Production Brief A video production brief is essential to ensure everyone in a video project is on the same page. You can avoid miscommunication and wasted time and money by clearly articulating your objectives, target audience, and desired outcome. Here’s everything you need to know about writing an effective video production brief. What Is a Video Production Brief? A video production brief is a document that outlines the essential details […]

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Knowing your audience - The Jasper Picture Company

Knowing your audience

December 6, 2021 Comments are Disabled

Video Production Blog Knowing your Audience. There’s something intensely satisfying about watching something and feeling like it was meant just for you. Well, maybe not when Facebook ads pop up about the exact thing you talked to your friend about. That feels creepy. But instead, an instructional video that shows the exact problem and how you can solve it, or a front-page service film that offers you precisely what you’re looking for. We’re certainly guilty […]

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