If you’ve ever asked “How long should a corporate video be in 2026 and onward?” you’re not alone. It’s one of the first questions we get in almost every briefing call.And it’s usually followed by a pause… because the honest answer isn’t a number. Some agencies will tell you “keep it under 90 seconds.”Others will insist “longer is better for SEO.”A few will confidently say “people don’t watch anything over 30 seconds anymore.” Most of […]
Read MoreSo you’ve got the brief: you’ve got to create a video that manages to grab people’s attention, and deliver all the relevant information, while also being entertaining enough that they watch the whole thing, and short enough that they don’t tune it out. It’s a lot to consider. It seems like never before in human history have people’s attention spans been shorter, with the rise of TikTok’s 15-second videos dominating the cultural and advertising landscape. But […]
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