Connecting with a Global Audience and Maximising your Reach Not-for-profits have the potential, with a live-stream, to reach a diverse, global audience. This allows them to amplify their message and create awareness about their important cause. Live streaming for not-for-profit organisations also helps them attract new donors. Widespread dissemination of the message is obviously crucial to a campaign’s success, so maximising its impact by tailoring the live-stream content to different time zones and cultures can […]
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YouTube Advertising – A Video Production Guide
Understanding YouTube Ad Formats and Campaign Objectives YouTube advertising is a powerful way to reach a vast and diverse audience. To maximise the impact of your video ads, it’s incredibly important to familiarise yourself with the different ad formats and campaign objectives available on the platform. This knowledge will enable you to design and execute a tailored advertising strategy that resonates with your target audience and achieves your marketing goals. Let’s look at these in […]
Read MoreIntroduction to Not-For-Profit Video Production
The world of video production for not-for-profits can sometimes be overwhelming. We decided to put together a guide – or a refresher – on the important things to consider if you’re thinking of heading down that path. At The Jasper Pictures Company, we can help you with stunning not-for-profit video production that’ll help you out. The Importance of Storytelling Storytelling, especially when it involves the emotions, is essential to successful not-for-profit video production. It’s a […]
Read MoreA Guide to Creating Impactful Corporate Videos
Tips and Strategies from a Melbourne Video Production Company Define clear objectives Before you start any project like this, you need to know what you’re trying to achieve. So try to clarify, in your mind, what action you are hoping the viewer will take, and what you want to make them feel. Any high-quality video production needs to have its end goal well in sight right from the get-go; the clearer you are about your […]
Read MoreCase Study – A March 2023 Melbourne Live Stream Production
Case Study – A March 2023 Melbourne Live Stream Production In 2020 COVID hit our shores. Many businesses moved their conferences and forums online. Yes, there really was no choice. No one could leave home, guests were in overseas or interstate. Attendees couldn’t sit together in the same room. Quite some dilemma in the world of Melbourne Live Stream Production! The Australian Financial Complaints Authority – AFCA – was no different. Vital to their operations […]
Read MoreCase Study – Music Video Production
Case Study – Music Video Production Written by Emel Berdilek The backstory of Music Video Production Rugged up in front of the TV on a relentless Netflix binge is where most of us spent those icy Melbourne winter nights. Comfy, yes, but not really conducive to creativity! Anyhow, it was on one of those nights I called up my friend Savannah. I dragged her into the CBD to run some low light camera tests. Those […]
Read MoreOptimising your Videos for YouTube for Better Engagement
Why should you care about YouTube videos? Let’s reframe that question slightly by asking: “ Do you know which is the world’s second-largest search engine?” The answer – YouTube – might surprise you, as might its ownership. It so happens that YouTube has the ownership of the world’s number one, Google, and both are part of Alphabet, a small company with 2022 revenue reported over 280 billion USD. Astonishingly, many people create videos, post them […]
Read MoreCase Study – Fitness Video Production with Zen
Case Study – Fitness Video Production with Zen Written by Emel Berdilek 2022 was rolling slowly to a halt in Melbourne, like the runaway trolley you see at the supermarket that you pray doesn’t hit your car. After my trip to Coles to pick up some weekend snacks, I began scrolling through my Instagram to find a message from a lovely lady I had once met. Her name is Zenya. She tells me she’s starting […]
Read MoreSoundproof Studio in Melbourne
JPC’s Soundproof Studio in Melbourne In the middle of the pandemic in Melbourne, our inner-city office space suddenly became unavailable and we had no other option than to move out. In fact, we had been sharing only about 60 square metres of space with another video production company and that meant that both of us had, fairly quickly, to make other arrangements. Although it wasn’t an ideal space — on the third floor of a […]
Read MoreThe Basics Of Colour In Film
Colour is everywhere all the time, and like many things that are everywhere, it’s easy to forget just how much of what we perceive is based on colour. Most of us will remember a point in time when our English teachers tried to show us how colour is used by authors and directors with obvious examples. “The curtains were blue because the main character was sad”, or something along those lines, was a standard line. […]
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