Most Melbourne businesses don’t waste money on video for marketing because the production is poor. They waste it because the thinking stops the moment the video is finished. A brand film gets approved, uploaded to the website, shared once on LinkedIn, and then quietly forgotten. Six months later, the same business is talking about “needing fresh content” while sitting on hours of professionally shot footage that could still be working. This guide exists to fix […]
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Is in-app ROAS dead? For years we’ve relied on one metric to measure advertising success on social media or Google. It’s a metric fed to us by the ad platforms, and that is – Return on Ad Spend – or ‘ROAS’. In this blog I will talk about the background to ROAS, its lack of subtlety and — importantly — some newer metrics and a much more nuanced approach you should think seriously about. ROAS, […]
Read MoreSocial Media Campaigns To Be Inspired By We’re approaching around 15 years of mass social media, which feels like 100 years in internet time. The depth of change in cultures, in platforms and their usage, in memes and ads has been massive; the one thing that’s stayed the same is how much is changing. It can be easy to get lost in the data and strategies, especially if you’re a marketer trying to showcase your […]
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