According to ACMA, 82% of Australians now watch short-form video every week, and if you spend five minutes in Melbourne’s CBD, that number feels even higher. Everywhere you look, someone’s neck-tilted over a Reel, a TikTok, a YouTube Short, or something their mate filmed at a gig the night before.  Melbourne lives on fast, vertical, hyperlocal content, and that’s exactly why businesses here can’t afford to post anything generic. If you want to create social […]