Post Tagged with: "socialmedia"

The Role of Psychology in Video Advertising

The Role of Psychology in Video Advertising Melbourne: Exploring Consumer Behaviour

September 7, 2023 Comments are Disabled

Have you ever wondered why some video ads instantly grab your attention—while others fade into the background? It’s not just about high-quality visuals or catchy soundtracks; it’s about psychology. In fact, studies show that over 95% of purchasing decisions are driven by subconscious factors (Harvard Business School), meaning that understanding human behavior is just as crucial as mastering your camera work. For Melbourne businesses competing in today’s fast-moving digital space, knowing what makes viewers feel, […]

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harness video production

Video Production for Not-for-Profits in Melbourne: A Strategic Way to Inspire and Engage Donors

August 22, 2023 Comments are Disabled

In the not-for-profit world, storytelling isn’t just a creative choice—it’s a lifeline. Donors connect with causes that move them emotionally, and few mediums convey emotion as powerfully as video. From heartfelt testimonials to behind-the-scenes looks at community impact, video production helps Melbourne’s not-for-profits turn their mission into motion—literally. Recent data shows that videos can increase donation page conversions by up to 80% (Wyzowl Report), making them one of the most effective tools for inspiring generosity […]

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thanks for watching the livestream banner landscape scaled

A Step-by-Step Guide: How to Stream an Event and Engage Your Virtual Audience

June 27, 2023 Comments are Disabled

Introduction: The Power of Live Streaming In this blog, The Jasper Picture Company, a socially-conscious Melbourne video production company, is here to guide you through the art of live streaming. Whether you’re a not-for-profit organisation looking to share your story or a business seeking to connect with a broader audience, live streaming is your golden ticket. Step 1: Define Your Purpose and Audience Before you hit the ‘Go Live’ button, you must know why you […]

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AIDA

AIDA for Impactful NFP Video Production

June 8, 2023 Comments are Disabled

“Aida?” No, not the opera! Please bear with me, and read on … NFP video production is a great way to tell stories, to inform, and especially to rally support for various causes. One method that significantly enhances video narratives is the AIDA model. In the broader context of marketing, the AIDA model has been a pillar of effective strategy for well over a century. It’s a tried and tested formula that drives customer behaviour, […]

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Sydney and Melbourne video production studio shoot at The Jasper Picture Company

How to Live Stream an event on Facebook in 2026

May 2, 2023 Comments are Disabled

Live streaming can be a complex exercise. In this blog, we will answer our most often asked questions about live-streaming to one of the Internet’s most popular streaming sites. We are looking at what you need to do if you are going live on Facebook. Essential Equipment and Tools for a Successful Facebook Live Stream Start with a reliable internet connection, as this will ensure a stable feed of your live-streamed event. No one these […]

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Social media for healthcare is key for getting your message across.

Optimising Health Videos for Social Media: The Dos and Dont’s

April 24, 2023 Comments are Disabled

The Importance of Health Videos in Melbourne & Throughout Australia Health videos are critical to getting accurate and reliable information to a wide audience. With so many digital platforms and a wide reliance on the Internet for information, health videos have become increasingly popular and influential. Here are some reasons why health videos are essential: Understanding the different Social Media Platforms Understanding the particular requirements and nuances of the different social media platforms is crucial […]

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Corporate Video production ideas

Video Production Ideas 

March 28, 2023 Comments are Disabled

At JPC, we’re often asked by potential clients about their video ideas, particularly in the corporate video production space.  Sometimes, ideas are driven by the need just to create something. We believe that this is the wrong approach; that, in fact, videos should be targeted at solving a problem, be that driving more sales, raising awareness or attracting new staff. The list is endless. Knowing your ideal client (your audience) and your brand is essential […]

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Screenshot from a video production project that we filmed that was focussed around fitness - this was a screen shot from the post production process.

Case Study – Fitness Video Production with Zen

February 1, 2023 Comments are Disabled

Case Study – Fitness Video Production with Zen Written by Emel Berdilek 2022 was rolling slowly to a halt in Melbourne, like the runaway trolley you see at the supermarket that you pray doesn’t hit your car. After my trip to Coles to pick up some weekend snacks, I began scrolling through my Instagram to find a message from a lovely lady I had once met. Her name is Zenya. She tells me she’s starting […]

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Melbourne Corporate Video Production for your Business

January 31, 2023 Comments are Disabled

Melbourne Corporate Video Production for your Business Competition for eyeballs is fierce. Every company is vying for customers, and I’m sure yours is no different. You need a way to stand out from the crowd, and – we get it – that is not straightforward! Gone are the days of running an ad in the newspaper or on television. That approach was great at hitting a large audience, but you just had to hope that […]

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The Ultimate Social Media Video Guide in 2021

June 19, 2021 Comments are Disabled

The Ultimate Social Media Video Guide in 2021 Video Production for the socials. Video is one of the most important aspects of your social media marketing. It’s no secret that people are watching more and more content on their phones, tablets and laptops every year. In fact, 78% of people watch online videos every week, and 55% view them every day. Customers prefer videos because they can be made full of emotion, captivating, and exciting. While content […]

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