This guide is for Melbourne businesses that want TikTok to drive real enquiries — not views for the sake of views. For a long time, TikTok was dismissed by businesses as something that belonged to teenagers, influencers, and people doing dance trends in their bedrooms. Most Melbourne business owners I speak to still start with the same sentence: “I know TikTok’s big, but I don’t think it’s really for our business.” The reality is that […]