Producing video should be a simple and enjoyable part of your communication plan, but for many organisations it becomes harder than it needs to be. People jump in with a camera or a phone, or they buy gear they do not need, or they start filming without a plan. Before they know it, they have spent time and money on something that does not tell the story they hoped for. We see this all the […]
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So what does a video producer actually do? Put simply, they make sure a video gets made properly. They take an idea and turn it into something real, planning the shoot, booking locations, organising people and equipment, keeping things on budget, and guiding everything from the first chat to the final edit. If something needs doing, the producer makes sure it happens. In Melbourne video production, producers are a very big part of the creative […]
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