Post Tagged with: "youtube"

harness video production

Video Production for Not-for-Profits in Melbourne: A Strategic Way to Inspire and Engage Donors

August 22, 2023 Comments are Disabled

In the not-for-profit world, storytelling isn’t just a creative choice—it’s a lifeline. Donors connect with causes that move them emotionally, and few mediums convey emotion as powerfully as video. From heartfelt testimonials to behind-the-scenes looks at community impact, video production helps Melbourne’s not-for-profits turn their mission into motion—literally. Recent data shows that videos can increase donation page conversions by up to 80% (Wyzowl Report), making them one of the most effective tools for inspiring generosity […]

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AIDA

AIDA for Impactful NFP Video Production

June 8, 2023 Comments are Disabled

“Aida?” No, not the opera! Please bear with me, and read on … NFP video production is a great way to tell stories, to inform, and especially to rally support for various causes. One method that significantly enhances video narratives is the AIDA model. In the broader context of marketing, the AIDA model has been a pillar of effective strategy for well over a century. It’s a tried and tested formula that drives customer behaviour, […]

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Interactive video modules are a great way to encourage engagement

YouTube Advertising – A Video Production Guide

May 11, 2023 Comments are Disabled

Understanding YouTube Ad Formats and Campaign Objectives YouTube advertising is a powerful way to reach a vast and diverse audience. To maximise the impact of your video ads, it’s incredibly important to familiarise yourself with the different ad formats and campaign objectives available on the platform. This knowledge will enable you to design and execute a tailored advertising strategy that resonates with your target audience and achieves your marketing goals. Let’s look at these in […]

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Social media for healthcare is key for getting your message across.

Optimising Health Videos for Social Media: The Dos and Dont’s

April 24, 2023 Comments are Disabled

The Importance of Health Videos in Melbourne & Throughout Australia Health videos are critical to getting accurate and reliable information to a wide audience. With so many digital platforms and a wide reliance on the Internet for information, health videos have become increasingly popular and influential. Here are some reasons why health videos are essential: Understanding the different Social Media Platforms Understanding the particular requirements and nuances of the different social media platforms is crucial […]

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Video Optimisation

Optimising your Videos for YouTube for Better Engagement

February 20, 2023 Comments are Disabled

Why should you care about YouTube videos? Let’s reframe that question slightly by asking: “ Do you know which is the world’s second-largest search engine?” The answer – YouTube – might surprise you, as might its ownership. It so happens that YouTube has the ownership of the world’s number one, Google, and both are part of Alphabet, a small company with 2022 revenue reported over 280 billion USD. Astonishingly, many people create videos, post them […]

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The Young Australian Stars Making It Big In Video Production

August 12, 2021 Comments are Disabled

The Young Australian Stars Making It Big In Video Production Buckle up besties, it’s time for International Youth Day!! Alright, so maybe the team at The Jasper Picture Company should leave the slang to the kids. Fine by us, we’ve got plenty more hip-young things to talk about. Film has moved far beyond the traditional 90 minutes in a cinema, thanks to innovation and a certain pandemic. Today’s top under-30 filmmakers are YouTube stars, savvy […]

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