The goal of this project was to capture authentic and engaging video testimonials from residents of Pascoe Vale Gardens Retirement Village for Mecwacare. These stories showcase what makes PVG such a desirable option. They range from the supportive community and vibrant atmosphere to the quality of services available, including serviced apartments, the café and home care support.
We filmed with residents, blending indoor and outdoor locations to highlight the variety of spaces across the village. The final deliverables included a longer cut for web and social, plus a shorter 30-second version tailored for TV commercials and digital promos.
At its heart, the project aimed to give prospective residents and their families a genuine sense of life at PVG, told directly through the voices of the people who live there.
If you would like to explore more of our work, we have a variety of inspiring projects with not-for-profit clients and heartfelt stories with our aged care partners that you can view.