Live sporting events move quickly, and capturing the right moments requires speed, creativity and experience. Our sports video production team worked with WePlay and Emirates to capture the energy of match day at Collingwood Football Club.
The project focused on showcasing the atmosphere, fans and excitement of the event. As a result, the final video brought the match day experience to life through dynamic visuals and engaging storytelling.
Creating the Emirates x Collingwood Match Day Video

The goal was to create content that reflected the excitement of a live AFL experience. Rather than simply documenting the event, we focused on capturing the emotion, energy and connection between fans and the brand.
Additionally, our team captured a range of moments across the day, including crowd reactions, venue atmosphere and key match day experiences. These elements helped create a sports event video that felt authentic and engaging.
Fast Turnaround Event Video Production
This project required a quick turnaround to ensure the content could be shared while the excitement of the event was still fresh.
Following filming, our team moved directly into overnight post-production. The final edit was delivered the following day, allowing Emirates and WePlay to share timely content with their audiences.
This fast-paced approach demonstrates our ability to deliver high-quality event video production under tight deadlines.



Creating Timely Content for Brands and Events
Live events provide brands with valuable opportunities to connect with audiences. Through strategic storytelling and responsive production, we help organisations turn real-time moments into engaging video content.
Ultimately, the Emirates x Collingwood Football Club project showcases how effective sports video production can capture atmosphere, build brand connection and extend the impact of a live event.