Sometimes advertising is like doing arts and crafts as a kid. Sensations everywhere, boundless creativity and fun. It’s a good feeling! It meshes together the paper and scissors in a way you never thought possible. But sometimes advertising is your mum telling you to be very careful with those scissors. You feel nervous and sick as she tells you the legend of a boy who got them stuck in his leg, and something you barely […]
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Vox’ ‘Explained’: A case study
So you want to learn more about something. Maybe you open Wikipedia, but you don’t want to pour over dry articles. Maybe you remember a documentary you watched in school, with its slow British accent easing you to sleep. Maybe you read about it in a blog like this. Enter stage left: Netflix’ Explained. Today’s deep dive is looking at Vox Media’s very own hit Netflix ‘Explained’ series. Originally produced on YouTube, ‘Explained’ takes the […]
Read MoreThe Young Australian Stars Making It Big In Video Production
The Young Australian Stars Making It Big In Video Production Buckle up besties, it’s time for International Youth Day!! Alright, so maybe the team at The Jasper Picture Company should leave the slang to the kids. Fine by us, we’ve got plenty more hip-young things to talk about. Film has moved far beyond the traditional 90 minutes in a cinema, thanks to innovation and a certain pandemic. Today’s top under-30 filmmakers are YouTube stars, savvy […]
Read More60 Volunteers, 20 Languages, One Epic Video Production
60 Volunteers, 20 Languages, One Epic Video Production This week we’re taking you through a behind-the-scenes tour of one of the most special video productions we’ve worked on in recent years. For immersion purposes, we’d prefer you read this in a voice with a charming English accent or any similar documentary-style voice. Just so we’re on the same page, this Melbourne video production spanned four months, 20 languages, 60 volunteers, and one SBS feature, so […]
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Video Production Crew – Who Does What?
What Is the Job of Each Member of a Video Production Crew? In a video production company, there is a wide range of people. All work together to make your finished product. Every member has an important job. Usually, one or more members will be in charge of each task. This post will break down what each person does and how it impacts the final delivered product. Video Production on set in Melbourne Videographer/Camera Operator […]
Read More4 Tips On How To Start Your Front Page Video
4 Tips On How To Start Your Front Page Video There’s a certain beauty to the slick, standard corporate front-page videos you see on website front pages. It’s like walking into a home and seeing the living room; it’s a starting point for how you feel about the house and the people who live in it. Everyone’s is different, but a lot of them look the same. Plus you tend to remember the ones that […]
Read MoreVideo Production and Marketing: Connect With Target Audience With Them
Connecting with Your Target Audience Using Video Production and Marketing As a business owner, you want to be able to reach your target audience. You know that marketing is the key to success, but what about video marketing? Video production is one of the most effective ways for businesses and individuals alike to connect with their target audience. Not only are you able to provide value to your audience through video production, but you’re also […]
Read MoreWhat YouTube can teach you about video marketing?
What YouTube can teach you about video marketing? If you’re reading this, you’re not currently down a YouTube rabbit-hole. Congratulations! Especially considering how many people are, as YouTube accounts for 25% of mobile traffic across the globe. The video hosting phenomenon was bought for $1.6 billion in 2010, and things have only gone up for the platform since then. The video-sharing behemoth has grown every year since it’s been online, and is now a massive […]
Read MoreUsing CALD Video production to get your message out
It’s no secret that video is one of the most popular forms of content on the internet these days. Naturally, with so many people watching videos online, it only makes sense to create your own videos for your business or organisation. What you may not know, however, is that language can be ununderstandable. It can be a barrier for some viewers – particularly those who are from CALD (culturally and linguistically diverse) communities. People speak […]
Read MoreHow Long Should Your Video Be?
So you’ve got the brief: you’ve got to create a video that manages to grab people’s attention, and deliver all the relevant information, while also being entertaining enough that they watch the whole thing, and short enough that they don’t tune it out. It’s a lot to consider. It seems like never before in human history have people’s attention spans been shorter, with the rise of TikTok’s 15-second videos dominating the cultural and advertising landscape. But […]
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