How to live stream an event In this article, we’re going to explain how to approach live streaming of your event. This is a relatively new service that really hit its straps during the pandemic when, for pretty obvious reasons, the world realised that they couldn’t – and shouldn’t – all sit in one room at the same time. Live events moved online, new streaming platforms appeared and virtual events started to be shown on […]
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Healthcare professionals can benefit greatly by engaging a video production company to create a patient case study video, a tool that can, at the same time, help in highlighting a particular type or form of medical treatment and show your organisation in a very empathetic light. This type of video is one way to demonstrate successes, encourage patients to consider a consultation and to promote the organisation’s expertise to other health professionals for referrals. A […]
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Case Study – Fitness Video Production with Zen Written by Emel Berdilek 2022 was rolling slowly to a halt in Melbourne, like the runaway trolley you see at the supermarket that you pray doesn’t hit your car. After my trip to Coles to pick up some weekend snacks, I began scrolling through my Instagram to find a message from a lovely lady I had once met. Her name is Zenya. She tells me she’s starting […]
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Melbourne Corporate Video Production for your Business Competition for eyeballs is fierce. Every company is vying for customers, and I’m sure yours is no different. You need a way to stand out from the crowd, and – we get it – that is not straightforward! Gone are the days of running an ad in the newspaper or on television. That approach was great at hitting a large audience, but you just had to hope that […]
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JPC’s Soundproof Studio in Melbourne In the middle of the pandemic in Melbourne, our inner-city office space suddenly became unavailable and we had no other option than to move out. In fact, we had been sharing only about 60 square metres of space with another video production company and that meant that both of us had, fairly quickly, to make other arrangements. Although it wasn’t an ideal space — on the third floor of a […]
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VIDEO PRODUCTION TRENDS – 2023 As we head toward the door marked ‘2023’, I wanted to do two things: firstly, review what happened in video production this year, then outline what I think will feature in 2023. Recruitment Videos 2022 saw a significant increase in the number of recruitment videos being produced. With COVID still circling and Australian skilled immigration down, the hunt was on for good recruits. As our visa application backlog climbed, 2022 […]
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How to Write a Video Production Brief A video production brief is essential to ensure everyone in a video project is on the same page. You can avoid miscommunication and wasted time and money by clearly articulating your objectives, target audience, and desired outcome. Here’s everything you need to know about writing an effective video production brief. What Is a Video Production Brief? A video production brief is a document that outlines the essential details […]
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How to Choose a Video Production Company for Your Business There are a lot of video production companies out there. So, how do you choose the right one for your business? It’s important to keep in mind that not all video production companies are created equal. Some are better than others, and some are better suited for certain types of projects than others. Here are a few things to remember when choosing a video production […]
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How to Attract and Retain Staff During A Skill Shortage: Recruitment Videos There are a lot of video production companies out there. So, how do you choose the right one for your business? It’s important to keep in mind that not all video production companies are created equal. Some are better than others, and some are better suited for certain types of projects than others. Here are a few things to remember when choosing a […]
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Video Production Blog Knowing your Audience. There’s something intensely satisfying about watching something and feeling like it was meant just for you. Well, maybe not when Facebook ads pop up about the exact thing you talked to your friend about. That feels creepy. But instead, an instructional video that shows the exact problem and how you can solve it, or a front-page service film that offers you precisely what you’re looking for. We’re certainly guilty […]
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