“Aida?” No, not the opera! Please bear with me, and read on … NFP video production is a great way to tell stories, to inform, and especially to rally support for various causes. One method that significantly enhances video narratives is the AIDA model. In the broader context of marketing, the AIDA model has been a pillar of effective strategy for well over a century. It’s a tried and tested formula that drives customer behaviour, […]
Read More
Employees are constantly bombarded with information from every direction. It’s tough for companies to cut through the noise and have their messages heard. But there’s a secret weapon that can help: video production. Videos are incredible tools for engaging and informing employees. They can be used to share company news, tell employee stories, provide training on new procedures, and more. When done right, video production can have a profound impact on employee engagement, productivity, and […]
Read More
Hello, and welcome to our latest blog. Today, we’re looking at a critical topic for anyone in the not-for-profit world using video to share their story. We’re talking about interviews. If you are after more information about our Not-For-Profit Video Production offering, it can be found here. The Role of Interviews in Not-For-Profit Videos The beauty of not-for-profit videos lies in their authenticity. They shine a light on real stories, real struggles, and, most importantly, […]
Read More
How to Budget for Your Corporate Video Production Corporate Video Production has firmly positioned itself as a cornerstone of effective marketing strategies. A well-crafted video can significantly increase customer engagement, enhance brand visibility, and drive sales. Venturing into video production, however, can be daunting, especially when it comes to budgeting. This blog will provide you with an understanding of the costs involved in video production and give you some practical tips on how to set […]
Read More
Written by Emel Berdilek Welcome back! I start my morning with a cold-pressed green juice and a leisurely 10km run. Then I have the perfect breakfast of the most perfect avocado. The most perfect toast and a side of my multivitamin … jokes. LOL … I just microwave my oats for 2 minutes. Every day is different. No, really, every day is totally its own adventure. One day, I will wake at 7am and roll […]
Read More
Connecting with a Global Audience and Maximising your Reach Not-for-profits have the potential, with a live-stream, to reach a diverse, global audience. This allows them to amplify their message and create awareness about their important cause. Live streaming for not-for-profit organisations also helps them attract new donors. Widespread dissemination of the message is obviously crucial to a campaign’s success, so maximising its impact by tailoring the live-stream content to different time zones and cultures can […]
Read More
Understanding YouTube Ad Formats and Campaign Objectives YouTube advertising is a powerful way to reach a vast and diverse audience. To maximise the impact of your video ads, it’s incredibly important to familiarise yourself with the different ad formats and campaign objectives available on the platform. This knowledge will enable you to design and execute a tailored advertising strategy that resonates with your target audience and achieves your marketing goals. Let’s look at these in […]
Read More
If you went into a store to buy a pair of runners and on the shelf was one photo of the pair you wanted, would you buy them? Shopify has revolutionised the e-commerce landscape, making it easy for sellers to create and manage online stores. As competition online continues to grow, businesses must stay ahead of the curve to attract and retain customers. One powerful tool that savvy online retailers are using to stand out […]
Read More
Live streaming can be a complex exercise. In this blog, we will answer our most often asked questions about live-streaming to one of the Internet’s most popular streaming sites. We are looking at what you need to do if you are going live on Facebook. Essential Equipment and Tools for a Successful Facebook Live Stream Start with a reliable internet connection, as this will ensure a stable feed of your live-streamed event. No one these […]
Read More
Essential Features for Inclusive Live Streaming Platforms Ensuring everyone has an equal chance to experience a live stream event requires more than just providing a video feed. It is important to keep in mind a variety of key components when organising a live stream to make sure as many people as possible can participate. So, consider these: Closed Captions: Providing real-time captions for the hearing-impaired is a crucial aspect of an accessible live stream. By […]
Read More