Articles by jasperpictures

The Role of Psychology in Video Advertising

The Role of Psychology in Video Advertising Melbourne: Exploring Consumer Behaviour

September 7, 2023 Comments are Disabled

Have you ever wondered why some video ads instantly grab your attention—while others fade into the background? It’s not just about high-quality visuals or catchy soundtracks; it’s about psychology. In fact, studies show that over 95% of purchasing decisions are driven by subconscious factors (Harvard Business School), meaning that understanding human behavior is just as crucial as mastering your camera work. For Melbourne businesses competing in today’s fast-moving digital space, knowing what makes viewers feel, […]

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Video Production for Not-for-Profits in Melbourne: A Strategic Way to Inspire and Engage Donors

August 22, 2023 Comments are Disabled

In the not-for-profit world, storytelling isn’t just a creative choice—it’s a lifeline. Donors connect with causes that move them emotionally, and few mediums convey emotion as powerfully as video. From heartfelt testimonials to behind-the-scenes looks at community impact, video production helps Melbourne’s not-for-profits turn their mission into motion—literally. Recent data shows that videos can increase donation page conversions by up to 80% (Wyzowl Report), making them one of the most effective tools for inspiring generosity […]

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Live Streaming with the Sony FR7

August 14, 2023 Comments are Disabled

The Jasper Picture Company’s Latest Acquisition Since its inception in 2014, The Jasper Picture Company has been delivering high-quality content for our valued clients. As we continue to grow and evolve, we’re glad to announce our latest acquisition: two Sony FR7 cameras (with a third on the way). This state-of-the-art equipment will allow us to take our live streaming services to new heights. The Sony FR7: A Game Changer in Live Streaming The Sony FR7 […]

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Recruitment Video Production Services

Establishing a Clear Message: A Guide for Not-for-Profit Communications Teams

August 8, 2023 Comments are Disabled

In the not-for-profit sector, the power of a clear, compelling message cannot be overstated. It’s the cornerstone of your organisation’s communication strategy, the heart of your mission, and the call-to-action must resonate with your audience. But how do you craft such a message? And how can video production enhance its impact? This guide will delve into these questions, providing you with practical tips and insights to help you establish a clear message. The Importance of […]

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Our video production crew at The Heart Foundation Coastrek walk in Victoria

7 Things You Should Know About The Jasper Picture Company

August 1, 2023 Comments are Disabled

Choosing a video production company is a significant decision for your organisation. The right company can help you create compelling content that resonates with your audience and drives your marketing goals. Today, we’re introducing you (possibly again) to The Jasper Picture Company, our video production and live-streaming company, and sharing seven things you should know about us.  1. Comprehensive Services to Meet Diverse Needs  The Jasper Picture Company is a one-stop solution for all your […]

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Live streaming from our sound proof video production studio

Interactive Corporate Live Streaming: Engaging Your Audience in Real-Time

July 25, 2023 Comments are Disabled

Introduction Last week, we took a look at the power of live streaming and how The Jasper Picture Company is using this technology to connect businesses with their audiences in real time. This week, we will take you one step further into the world of interactive live streaming. The Power of Interaction Live streaming has changed the way businesses connect with their audiences, offering a unique blend of immediacy, engagement, and authenticity. But what if […]

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The Jasper Picture Company Approach to Keeping Your Event Live in Melbourne

July 18, 2023 Comments are Disabled

Live streaming in Melbourne has become a powerful tool for businesses and organisations to connect with their audience in real time. It’s a tool that offers a unique blend of immediacy, engagement, and authenticity. At The Jasper Picture Company, we’ve embraced this technology and are continually working on what keeping your event live looks like. The Jasper Picture Company: Who We Are The Jasper Picture Company is a Melbourne-based company with a difference. We’re not […]

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Communicare in Queensland on a video production shoot for Telstra Health

Embracing Diversity in Video Content: Reaching a Broader Audience

July 4, 2023 Comments are Disabled

Hello, and welcome to another blog from The Jasper Picture Company. Today, we’re diving into a topic close to our heart and integral to our mission: embracing diversity in video content. The Power of Diversity In a world that’s continuing to become more connected than ever, diversity is not just a buzzword — it’s a necessity. As a socially-conscious video production company based in Melbourne, we understand the power of diverse representation. We believe that […]

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A Step-by-Step Guide: How to Stream an Event and Engage Your Virtual Audience

June 27, 2023 Comments are Disabled

Introduction: The Power of Live Streaming In this blog, The Jasper Picture Company, a socially-conscious Melbourne video production company, is here to guide you through the art of live streaming. Whether you’re a not-for-profit organisation looking to share your story or a business seeking to connect with a broader audience, live streaming is your golden ticket. Step 1: Define Your Purpose and Audience Before you hit the ‘Go Live’ button, you must know why you […]

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Ronny, standing in a field, speaking to camera near Portland about the new reconciliation action plan for his organisation.

How to Use Video Content to Train Your Employees

June 22, 2023 Comments are Disabled

How to Use Video Content to Train Your Employees Welcome to the world of innovation and efficiency in employee training! At The Jasper Picture Company, we’re all about embracing the power of visual storytelling, and what better way to harness this power than through employee training? Video content has emerged as a big player in training, and for good reason; it’s engaging, versatile, and – let’s face it – who doesn’t love a good video?  […]

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