Articles by jasperpictures

A screen shot of four camera angles during a live stream broadcast from our studio in Melbourne.

The Ultimate Guide to Corporate Live Streaming in Melbourne in 2025

February 9, 2025 0 comments

What is Corporate Live Streaming and Why is it Important in 2025? Corporate live streaming lets businesses in Melbourne broadcast events online. It helps brands reach global audiences, save money, and increase engagement. In 2025, companies use live streaming for conferences, product launches, and training sessions. How Can Businesses in Melbourne Benefit from Live Streaming? What Are the Best Platforms for Corporate Live Streaming in 2025? Platform Best For Key Features Zoom Enterprise Business meetings […]

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matt jasper in studio

Video Production in 2025: A Guide for Comms Teams

January 6, 2025 0 comments

Video Production in 2025: A Guide for Comms Teams Video is one of the most effective tools for communications teams, and its importance will grow even more in 2025. In Australia, video plays a key role in how brands tell their stories, engage audiences and communicate internally. High-quality, professional video production helps organisations stand out and deliver clear, impactful messages.   This guide explores the video trends that will shape 2025 and how communications teams […]

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taj mahal sign - Is in-app ROAS dead?

How to Measure ROAS for Your Video Campaigns in 2026

August 20, 2024 0 comments

Is in-app ROAS dead? For years we’ve relied on one metric to measure advertising success on social media or Google. It’s a metric fed to us by the ad platforms, and that is – Return on Ad Spend – or ‘ROAS’.  In this blog I will talk about the background to ROAS, its lack of subtlety and — importantly — some newer metrics and a much more nuanced approach you should think seriously about. ROAS, […]

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Jasper Pictures TikTok business feed screenshot

TikTok Video Marketing: Optimising Video for Your TikTok Business Account

June 21, 2024 0 comments

A TikTok presence is a must for any business looking to be on a global platform designed specifically for short-form video. With the TikTok app becoming a part of social media marketing strategy, businesses need to tap into TikTok for business to connect with their audience. TikTok for Business TikTok for business is a tool that allows brands to reach a wider audience. Whether you’re new to TikTok or looking to boost your existing presence, […]

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Can a video that is produced quickly still be high quality?

From Idea to Screen in 7 Days: Our Fast-Track Melbourne Video Production Process

April 23, 2024 0 comments

Welcome to another post on The Jasper Picture Company Blog! Today, we’re detailing a scenario some of our clients face: the need to produce high-quality video content under a very tight deadline—specifically, seven days. From your first call to the final delivery, we’ll guide you through each step of our optimised video production process, designed to deliver a polished, professional video in just one week. Whether preparing for a product launch, creating an event highlight, […]

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widescreen image of small business video production Melbourne - it is sunrise so the sky is orange and the buildings are silhouetted

The Real Key to Small Business Video Success in Melbourne

April 21, 2024 Comments are Disabled

Picture this: You’re a small business owner in Melbourne — maybe you run a café in Fitzroy, a creative studio in Collingwood, or a service-based venture in the CBD. Between juggling bookings, team schedules, and keeping up with online reviews, the idea of producing a video might feel like “another thing to worry about.”But here’s the truth: video isn’t just a nice-to-have anymore. In 2025, 89% of businesses use video as a marketing tool, showing […]

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SHot of an atomos ninja - with talent on the screen on a video production for the jasper picture company

Behind the Scenes: How to Navigate the Video Production Process in Melbourne

April 11, 2024 Comments are Disabled

In the digital age, videos have emerged as one of the most effective communication strategies for businesses worldwide. They have the unique ability to grab the attention of viewers, simplify complex concepts, and showcase a brand’s identity in a dynamic way. For communication professionals in mid to large organisations, mastering the video production process is crucial for crafting compelling content that resonates with their target audience. This guide aims to demystify the video production journey, […]

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Filming exteriors as part of our video production service

Video Production Mistakes: Identifying & How to Avoid When in Melbourne

October 22, 2023 Comments are Disabled

Successful video production is, of necessity, a marriage of both creativity and technical expertise. As we bring ideas to life through visuals and sound, it’s easy to get swept up and, amidst the excitement, it’s essential to remember the practical aspects that can make or break a video project. Whether you’re a seasoned producer or a budding enthusiast, there are some common pitfalls that can affect the quality and effectiveness of your videos. To help […]

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Corporate Video Production Melbourne.

Why Melbourne Businesses Can’t Get Enough of Corporate Video Production

October 12, 2023 Comments are Disabled

Why Melbourne Businesses Can’t Get Enough of Corporate Video Production So you’ve noticed it, too, right? Melbourne is giving Sydney a run for its money in tech, finance, and healthcare. Businesses here are rapidly evolving, and one thing they’re throwing their dollars at is corporate video production. Let’s break down why this is happening and why, if you’re in business here, you should jump on the bandwagon.    Melbourne loves corporate video production. Melbourne’s Business […]

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