Articles by Matt Jasper

Social media for healthcare is key for getting your message across.

Optimising Health Videos for Social Media: The Dos and Dont’s

April 24, 2023 Comments are Disabled

The Importance of Health Videos in Melbourne & Throughout Australia Health videos are critical to getting accurate and reliable information to a wide audience. With so many digital platforms and a wide reliance on the Internet for information, health videos have become increasingly popular and influential. Here are some reasons why health videos are essential: Understanding the different Social Media Platforms Understanding the particular requirements and nuances of the different social media platforms is crucial […]

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NFP

Introduction to Not-For-Profit Video Production

April 18, 2023 Comments are Disabled

The world of video production for not-for-profits can sometimes be overwhelming. We decided to put together a guide – or a refresher – on the important things to consider if you’re thinking of heading down that path. At The Jasper Pictures Company, we can help you with stunning not-for-profit video production that’ll help you out. The Importance of Storytelling Storytelling, especially when it involves the emotions, is essential to successful not-for-profit video production. It’s a […]

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Livestream Melbourne

10 Tips to make your Event Live Stream more engaging

April 13, 2023 Comments are Disabled

Plan and promote your live stream Whenever you have a live event stream planned, announce it in advance to your target audience and create a buzz around it using social media platforms, email, and other channels. A well-promoted event will attract more viewers. Have hosts create short videos on their phones saying they look forward to presenting and seeing everyone there. If you had a similar event previously, edit up a teaser video that showcases […]

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Corporate Video Production services filming in the CBD

A Guide to Creating Impactful Corporate Videos

April 4, 2023 Comments are Disabled

Tips and Strategies from a Melbourne Video Production Company Define clear objectives Before you start any project like this, you need to know what you’re trying to achieve. So try to clarify, in your mind, what action you are hoping the viewer will take, and what you want to make them feel. Any high-quality video production needs to have its end goal well in sight right from the get-go; the clearer you are about your […]

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Corporate Video production ideas

Video Production Ideas 

March 28, 2023 Comments are Disabled

At JPC, we’re often asked by potential clients about their video ideas, particularly in the corporate video production space.  Sometimes, ideas are driven by the need just to create something. We believe that this is the wrong approach; that, in fact, videos should be targeted at solving a problem, be that driving more sales, raising awareness or attracting new staff. The list is endless. Knowing your ideal client (your audience) and your brand is essential […]

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whatsapp image 2023 03 17 at 5.44.38 pm edited

Case Study – A March 2023 Melbourne Live Stream Production

March 21, 2023 Comments are Disabled

Case Study – A March 2023 Melbourne Live Stream Production In 2020 COVID hit our shores. Many businesses moved their conferences and forums online. Yes, there really was no choice. No one could leave home, guests were in overseas or interstate. Attendees couldn’t sit together in the same room. Quite some dilemma in the world of Melbourne Live Stream Production! The Australian Financial Complaints Authority – AFCA – was no different. Vital to their operations […]

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Music Video shot by The Jasper Picture Company

Case Study – Music Video Production

March 2, 2023 Comments are Disabled

Case Study – Music Video Production Written by Emel Berdilek The backstory of Music Video Production  Rugged up in front of the TV on a relentless Netflix binge is where most of us spent those icy Melbourne winter nights. Comfy, yes, but not really conducive to creativity!  Anyhow, it was on one of those nights I called up my friend Savannah. I dragged her into the CBD to run some low light camera tests. Those […]

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filming requires video production release forms

Video Production Release Form

February 20, 2023 Comments are Disabled

Video Production Release Form Download your free Video Release Form Template If you are creating any kind of video production or photography content, you will need to get permission from anyone featured in the video for their likeness and their voice to be included in the video or photos. You will also want a video release form to include permission, if you want to do this, to use their likeness and voice not only in […]

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Video Optimisation

Optimising your Videos for YouTube for Better Engagement

February 20, 2023 Comments are Disabled

Why should you care about YouTube videos? Let’s reframe that question slightly by asking: “ Do you know which is the world’s second-largest search engine?” The answer – YouTube – might surprise you, as might its ownership. It so happens that YouTube has the ownership of the world’s number one, Google, and both are part of Alphabet, a small company with 2022 revenue reported over 280 billion USD. Astonishingly, many people create videos, post them […]

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emotive storytelling

How long does a video shoot take? | Jasper Pictures

February 13, 2023 Comments are Disabled

How long does a video shoot take? | Jasper Pictures The standard response to the often-posed question: “How long is a video shoot?” is generally, “How long is a piece of string?” That may not be terribly useful, so in this article, we’ll try to be a little more helpful by looking in some detail at the different types of videos you may need, and how long each type might take to film. Some examples […]

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