Most Melbourne businesses don’t waste money on video for marketing because the production is poor. They waste it because the thinking stops the moment the video is finished. A brand film gets approved, uploaded to the website, shared once on LinkedIn, and then quietly forgotten. Six months later, the same business is talking about “needing fresh content” while sitting on hours of professionally shot footage that could still be working. This guide exists to fix […]
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Case Study – A March 2023 Melbourne Live Stream Production In 2020 COVID hit our shores. Many businesses moved their conferences and forums online. Yes, there really was no choice. No one could leave home, guests were in overseas or interstate. Attendees couldn’t sit together in the same room. Quite some dilemma in the world of Melbourne Live Stream Production! The Australian Financial Complaints Authority – AFCA – was no different. Vital to their operations […]
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Video Production Release Form Download your free Video Release Form Template If you are creating any kind of video production or photography content, you will need to get permission from anyone featured in the video for their likeness and their voice to be included in the video or photos. You will also want a video release form to include permission, if you want to do this, to use their likeness and voice not only in […]
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Healthcare professionals can benefit greatly by engaging a video production company to create a patient case study video, a tool that can, at the same time, help in highlighting a particular type or form of medical treatment and show your organisation in a very empathetic light. This type of video is one way to demonstrate successes, encourage patients to consider a consultation and to promote the organisation’s expertise to other health professionals for referrals. A […]
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Melbourne Corporate Video Production for your Business Competition for eyeballs is fierce. Every company is vying for customers, and I’m sure yours is no different. You need a way to stand out from the crowd, and – we get it – that is not straightforward! Gone are the days of running an ad in the newspaper or on television. That approach was great at hitting a large audience, but you just had to hope that […]
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Video Production For Your Business While there are many things a company needs to do to be successful, one of the most essential tasks of them all is to stand out from your competition. One of the easiest ways to do this is by creating a brand story through engaging content. Stories teach us complex information in an easy way, tell us who we should trust, and play on our senses. While there are many […]
Read MoreIs there any point? Video production companies are a dime a dozen. Everyone seems to know someone who knows someone else who creates video content. Most companies will use similar cameras, similar video edit programs and similar sound and light packages. So how do you choose who to work with? On a fundamental level, at The Jasper Picture Company we like to work for people we care about, people who share similar ideals to us, […]
Read MoreVideo Production for Small Business: How to Create Content without Breaking the Bank “Matt — hold up! I just run a small business. How can I afford professional video production?” It’s a fair question. A basic video shoot and edit can cost anywhere from $3,500. How can a small business, as a sole operator, get professional video production for their website or social media … and be able to fit that within their budget? The first bit […]
Read MoreChristmas Video Content It’s November already and we are predictably seeing christmas items appearing in the stores. Of course in Melbourne the stores only recently opened, but it’s a reminder that 2020 is nearly at an end (thank goodness). Certainly in Melbourne we won’t be able to have normal business gatherings to celebrate the holidays and even messaging from bosses will be different. We have had a few enquiries lately from businesses looking to create […]
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