Beyond Fundraising If you read my last blog about the Identifiable Person Effect in fundraising, you’ll know how powerful a single story can be. This builds on that but zooms out. The same brain wiring that gets people to donate can work just as well in marketing, training, recruitment, and live streaming video content. Especially in corporate settings where trust, culture, and clarity matter. The Identifiable Person Effect is well known in charity circles: show […]
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Rethinking How We Launch Big Ideas in Today’s Working World Melbourne work life has changed—and there’s no going back. No more peak-hour crawl to the CBD, no more squeezing into boardrooms for all-hands meetings. With hybrid and remote work now the norm, leaders across the state are facing a new challenge:How do you launch something big when your team is spread across Fitzroy, Geelong, Sydney and beyond? The classic town hall just doesn’t cut it […]
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At some point in most video projects, there’s a quiet moment.Someone on the client side says something like: “We want it to feel real… but not too real.”“We’d like to be honest, but still look professional.”“Can we tell the truth… without making ourselves look bad?” Fair question. Because being honest on camera — properly honest — can feel risky. Especially when you’re speaking for your brand. But here’s what we’ve seen over and over again: […]
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When I started The Jasper Picture Company back in 2014, I brought something with me from my years filming all over the world: the belief that stories, real ones, have the power to create change. I’ve filmed in some pretty intense places—covering news across Asia and the Middle East—and time and again, it’s been the simple, honest stories that connect with people. Not flashy effects or slick slogans. Just truth in this Melbourne charity video […]
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When the Asylum Seeker Resource Centre (ASRC) asked us to help capture their biggest fundraising event yet, we knew this wasn’t just another Melbourne live video production—it was a story worth telling.Over 16 hours of continuous live video production, our Melbourne team managed cameras, lighting, sound, and streaming logistics to share moments of courage, generosity, and community spirit.Here’s a behind-the-scenes look at how we planned, filmed, and delivered one of Melbourne’s most meaningful live video […]
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I have spent most of my career in Melbourne with a camera on my shoulder. For twelve years I moved from wars in the Middle East to earthquakes in Asia and did trauma-informed filmmaking. Now I guide quieter—but still tricky—shoots my team does for some of Australia’s most powerful not-for-profits. A few scenes stay with me: a baby born on a broken desk after a typhoon, families hiding in refugee camps, a parent’s soft smile […]
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Video is a great tool for hospitals. It can help patients trust you, show off amazing services, get money for important projects, and find great staff. But making videos inside a busy Melbourne hospital is tricky. It’s not like filming in an office. Healthcare Video Production needs careful planning, following strict rules, and knowing about patient safety and privacy. It’s important to tell good stories while keeping patients safe, protecting their privacy, and following all […]
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Connecting with the community is vital for Victorian government departments and local councils. You work hard to create policies and deliver services that make Melbourne and Victoria better places to live. But how well are those messages getting through? In today’s busy world, full of competing information, making sure people understand what you do, and trust that you’re doing it right, is tougher than ever. Research shows that trust in government isn’t always high and […]
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If you’re part of a Melbourne Not for Profit (NFP), you understand the challenge of getting your message heard and keeping those vital donations coming in. You put significant effort into making a difference, but sometimes it feels difficult to cut through the noise. We understand. Here at The Jasper Picture Company, we’ve been working alongside Melbourne NFPs, health organisations, and community groups since 2014. We are a video production company with a social conscience. […]
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The election has been called. The clock is ticking. We’re four weeks out from polling day, and for purpose-led not-for-profits, this moment is more than just politics. It’s a rare and valuable window to influence decisions, rally supporters, and be seen. During an election campaign, the media is active, politicians are paying attention, and the public is more engaged than usual. If you have something to say, now is the time to say it — […]
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