Our Take on a Global Shift (And Why Human Storytelling in Melbourne Still Backs the Human Approach) The ABC’s 7.30 Report has just started a series on how AI is changing the workplace across Australia. It’s a smart series. Real stories. Real people. And a lot of good questions. This same conversation is happening in creative industries too. As AI tools start writing, designing and editing faster than ever before, every agency and video production […]
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Beyond Fundraising If you read my last blog about the Identifiable Person Effect in fundraising, you’ll know how powerful a single story can be. This builds on that but zooms out. The same brain wiring that gets people to donate can work just as well in marketing, training, recruitment, and live streaming video content. Especially in corporate settings where trust, culture, and clarity matter. The Identifiable Person Effect is well known in charity circles: show […]
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Rethinking How We Launch Big Ideas in Today’s Working World Melbourne work life has changed—and there’s no going back. No more peak-hour crawl to the CBD, no more squeezing into boardrooms for all-hands meetings. With hybrid and remote work now the norm, leaders across the state are facing a new challenge:How do you launch something big when your team is spread across Fitzroy, Geelong, Sydney and beyond? The classic town hall just doesn’t cut it […]
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At some point in most video projects, there’s a quiet moment.Someone on the client side says something like: “We want it to feel real… but not too real.”“We’d like to be honest, but still look professional.”“Can we tell the truth… without making ourselves look bad?” Fair question. Because being honest on camera — properly honest — can feel risky. Especially when you’re speaking for your brand. But here’s what we’ve seen over and over again: […]
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When I started The Jasper Picture Company back in 2014, I brought something with me from my years filming all over the world: the belief that stories, real ones, have the power to create change. I’ve filmed in some pretty intense places—covering news across Asia and the Middle East—and time and again, it’s been the simple, honest stories that connect with people. Not flashy effects or slick slogans. Just truth in this Melbourne charity video […]
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When the Asylum Seeker Resource Centre (ASRC) asked us to help capture their biggest fundraising event yet, we knew this wasn’t just another Melbourne live video production—it was a story worth telling.Over 16 hours of continuous live video production, our Melbourne team managed cameras, lighting, sound, and streaming logistics to share moments of courage, generosity, and community spirit.Here’s a behind-the-scenes look at how we planned, filmed, and delivered one of Melbourne’s most meaningful live video […]
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I have spent most of my career in Melbourne with a camera on my shoulder. For twelve years I moved from wars in the Middle East to earthquakes in Asia and did trauma-informed filmmaking. Now I guide quieter—but still tricky—shoots my team does for some of Australia’s most powerful not-for-profits. A few scenes stay with me: a baby born on a broken desk after a typhoon, families hiding in refugee camps, a parent’s soft smile […]
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Have you noticed a significant drop in your website’s SEO (Search Engine Optimisation) rankings over the past few months? If you have, you are not alone. This change can be especially concerning if you’re a marketing professional, business owner, or part of a communications team, and involved in short-form video production. Across industries, many have seen their once top-performing keywords decline, leading to reduced traffic and fewer conversions. What’s causing these shifts, and more importantly, […]
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In the era of digital marketing, creative video production stands out as an important tool for businesses and content creators alike. With video content dominating online platforms, the ability to create innovative and engaging videos can set you apart from the competition. This blog explores the different parts of the video production process, offering insights into how a creative video production company can transform your video into a compelling narrative that resonates with your target […]
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Testimonial videos are short films where customers talk about how much they like a product or service. These videos are important because they let potential customers hear directly from others who have already used what you’re selling. This can make them more likely to buy from you because they see real people are happy with their purchases. Potential customers are much more likely to believe a customer of yours than you telling them that you […]
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