Articles by Matt Jasper

Patient Journey videos are incredibly important when thinking about healthcare video production

How to Master Healthcare Video Production in Melbourne

August 20, 2025 0 comments

Healthcare in Melbourne is changing fast. Patients expect clear information, trust is harder to earn, and competition between providers is growing. Old marketing tools are not enough anymore. Video has become the most powerful way to connect with patients, explain complex information, and show the human side of care. When done well, Melbourne healthcare video production is not just a marketing cost. It becomes an investment that builds trust, drives patient action, and improves health […]

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Matt Jasper Filming a corporate video in Melbourne for Whitehorse City Council

5 Common Mistakes to Avoid in Your Next Corporate Video

August 19, 2025 0 comments

Corporate video production has gone from being a nice extra to a central part of how businesses share their story. Whether it is to attract new clients, explain what you do, or train staff, video has become a vital tool. When done well, it can win attention, build trust, and drive action. But when it goes wrong, it wastes time, money, and credibility. Many businesses slip into the same traps when making videos. They either […]

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Local government video production content for Maroondah City Council - Filming in the Round Theatre

Video Repurposing for Melbourne Marketers: How to Get More From Every Video

August 17, 2025 0 comments

Why Video Repurposing Matters In Melbourne and Australia today, video has become the most powerful tool in the marketer’s kit. Whether it’s a corporate video, a live stream, or a campaign clip, video tells a story that connects with people in ways text or images can’t. But producing video takes time, money, and energy. That’s why smart Melbourne marketers are no longer treating video as a one-off. They’re stretching every video asset further by repurposing […]

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Emel Berdilek - The Jasper Picture Company DoP who looks after all the whole videography team

Choosing a Melbourne Videographer: 10 Questions You Must Ask Before Hiring in 2025

August 15, 2025 0 comments

Introduction: How to Find the Right Videographer in Melbourne Finding the right videographer Melbourne organisations can rely on isn’t just about picking the first name in a Google search. Melbourne’s creative scene is crowded. There are solo freelancers, small production teams, and full-service agencies all promising quality work. But if you don’t know the right questions to ask, you could end up with a product that misses the mark, costs more than you expected, or […]

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Covid, face masks, health video production in Melbourne

Outbreak Communication: How Video Could Aid Melbourne’s Mpox Response

August 15, 2025 0 comments

In early August 2025, Victoria’s Department of Health issued a public health alert after confirming eight cases of mpox – including five locally acquired in Melbourne. While mpox is far less transmissible than COVID-19, it can still cause serious illness, and health officials are encouraging anyone with symptoms to seek medical advice and consider vaccination. When an outbreak makes the news, clear, timely communication is critical. In today’s fast-moving media environment, people don’t just want […]

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Melbourne Event audience during a live stream

The Importance of Live Streaming in Melbourne: How It’s Transforming Events & Audience Engagement

August 13, 2025 0 comments

We’ve got the crowds back at the Australian Open, the roar of the Formula 1, packed footy games, and festivals lighting up our streets. This January alone, Melbourne Airport saw more than three million passengers, including a surge of over 600,000 international visitors, smashing previous records and signalling a strong return of global tourism. On top of that, the visitor economy hit a new high, Victoria welcomed $37.8 billion in tourism spend for the year ending […]

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Emel Berdilek filming with a Melbourne corporate video production client

Melbourne Corporate Video Production Guide: From Idea to Impact in 2026

August 12, 2025 0 comments

In Melbourne’s busy business scene, video isn’t just a nice extra any more. It’s one of the most effective ways to connect with people, explain what you do, and give your brand a voice people will remember. A good corporate video should do more than look good; it should work hard for you, finding the right audience, telling them the right story, and giving them a reason to take action. At The Jasper Picture Company, […]

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Screenshot from Pasa Faho, premiering at the Melbourne International Film Festival, 2025

MIFF 2025: What Melbourne’s Premier Film Festival Can Teach Corporate and Commercial Filmmakers

August 11, 2025 0 comments

In corporate video production, it’s easy to get caught up in timelines, client briefs, and the functional side of delivering content. Every so often, it’s worth stepping back to look at the craft at its highest level. It’s to see what happens when stories are given space to breathe and images are treated as art. That’s where the Melbourne International Film Festival (MIFF) comes in. Running from 7–24 August 2025, MIFF is more than just […]

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What is your video production budget range?

Why We Ask for Your Video Production Budget | Melbourne’s Trusted Video Team Explains

August 10, 2025 0 comments

We can make something for you at five grand.We can make something for you at fifty. But they’re not the same project, and they’re not meant to be. That’s why, as a Melbourne video production company, we ask about your video production budget range early on. It’s not so we can push you to the top of it, and it’s not a sales tactic. It’s so we know what’s on the table from the start, […]

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Sam Altman on stage during the launch of OpenAI's GPT-5.

GPT-5 and Storytelling in Video Production – Why Authentic Stories Still Matter

August 7, 2025 0 comments

This morning’s GPT-5 launch had all the usual excitement that comes with a big tech moment. Live stream, demos, big promises. In the middle of that, one moment with Sam Altman cut through. A woman living with three types of cancer spoke about how she used ChatGPT to make sense of her diagnosis and weigh up treatment. I want to start here because it matters. I genuinely wish her the very best. It takes courage […]

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